He was ordained in 1804, and served as a curate at a parish in the diocese of Meath until around 1810. Then, accompanied by his widowed mother, his brother Henry and his sisters, he moved to London. Finding himself unable to obtain preferment in the church, he dedicated himself to a literary career.
Croly was a leading contributor to the Literary Gazette and Blackwood's Magazine, from the establishment of both in 1817, and was also associated with the Tory magazine Britannia. He worked as a theatre critic for the New Times and later as a foreign correspondent. He wrote poems, plays, satires, novels, history, and theological works, and achieved some measure of success in all. Perhaps his best known works were his novels, Salathiel (1828), based on the legend of the Wandering Jew, and Marston (1846). His main contribution to theological literature was an exposition of the Apocalypse. His hymns included Spirit of God, descend upon my heart written in 1854.
In 1832 he was put in charge of the parish of Romford in Essex, while the vicar was unable to carry out his duties due to illness. The editor of the Literary Gazette, William Jerdan, had previously attempted to procure a living for him, but this had proved unsuccessful, the reason (according to Croly's obituary in the Gentleman's Magazine) being a confusion between him and another clergyman, a former Roman Catholic, with a similar name. In 1835, however, through the influence of Lord Brougham, a distant relative of his wife he was appointed rector of St Stephen Walbrook in the City of London, a position he held until his death. He had previously turned down Brougham's offer of a remote living on the edge of Dartmoor. His son Frederick wrote:
This parish being very small, and most of the parishioners non-resident, the new rector could still devote a large portion of his time to general literature. A still greater advantage of his new position was, that it afforded an opportunity of exercising in a metropolitan church those remarkable powers as a preacher, which had been comparatively thrown away upon a rural congregation. The church of St Stephen's, previously almost deserted, soon became filled, under the influence of this powerful attraction, with a large and attentive congregation, most of whom came from a considerable distance.
In 1847 he was appointed afternoon preacher to the Foundling Hospital, but soon resigned after criticism from its governors, who felt that his style was unsuitable for a congregation consisting mainly of children and servants. In his letter of resignation, Croly wrote "Christianity is a manly religion, addressed to manly understandings, and which ought to be preached in a manly language." He usually preached extemporare. S.C. Hall described him as having "‘a sort of rude and indeed angry eloquence that would have stood him in better stead at the bar than in the pulpit."
In 1819 Croly married Margaret Helen Begbie, whom he had come to know though his work for the Literary Gazette, to which she was also a contributor. They had five sons and a daughter. His eldest son, George, a lieutenant in the 26th Bengal Native Infantry died at the Battle of Ferozeshah in 1841, aged 23. His wife died in 1851, and he lost his nine-year-old daughter a few months later.
His published works included:
- Paris in 1815, a poem, 1817.
- The Angel of the World, 1820.
- May Fair, 1820.
- Catiline, a tragedy,1822.
- Tales of the Saint Bernard
- A commentary on the Apocalypse (1827).
- Salathiel, a novel, 1829.
- Anonymous [George Croly], “Colonna, the Painter,” Blackwood’s Edinburgh Magazine, vol. XXVI, no. CLVI (September, 1829), pp. 351-385.
- Divine Providence, or the Three Cycles of Revelation, 1834.
- Life and times of George IV (1830). This is described by Richard Garnett in the Dictionary of National Biography as "a work of no historical value, but creditable to his independence of spirit.
- Marston, a novel, 1846,
- The Modern Orlando, a poem, 1846.
- The Book of Job, published posthumously in 1863.
His collected poems were published in 1830.
- Garnett, Richard (1885–1900). "Croly, George". Dictionary of National Biography. London: Smith, Elder & Co.
- Hall,S.C. (1838). The Book of Gems. The Modern Poets and Artists of Great Britain. p. 186.
- White p.334
- Croly, F.W. 'Biographical Sketch' in George Croly (1863). The Book of Job. Edinburgh and London: William Blackwood.
- "Rev. George Croly". Gentleman's Magazine: 104–7. January 1861.
- White p.335
- Dictionary of National Biography, quoting Hall's Book of Memories, pp. 232–3
- List from The Dictionary of National Biography, 1885-1900, unless otherwise stated
- This article incorporates text from a publication now in the public domain: Cousin, John William (1910). A Short Biographical Dictionary of English Literature. London: J. M. Dent & Sons – via Wikisource.
- Julian, John (June 1907). A Dictionary of Hymnology. London: John Murray. p. 269.
- Bailey, Albert Edward (1950). The Gospel in Hymns. New York: Charles Scribner's sons. pp. 396–7.
- White, J.G. (1904). History of the Ward of Walbrook in the City of London. London: Privately printed.
- Zanzucchi, Anne (ed.). "The Apocalypse in English Romantic Literature". Archived from the original on 2005-02-06. Retrieved 2007-02-17.