Estonian Siim Saat is seen as the inventor of gel wipe in 2011. In 2016 he was nominated among 7 healthcare startup entrepreneurs in the world by HSC1 (Healthcare Startup Society in London)  Gel wipe is seen as the solution to wet wipe pollution.
Although marketed primarily for wiping adults and baby’s bottoms, it’s not uncommon to use it against skin rash, in the case of diarrhea or even as a substitute for water and soap on hiking trips.
Gel Wipes began to be marketed as complimentary hygiene product for toilet paper by SATU laboratory, as a luxury option by St Joseph’s Toiletries  or hipster product by Zum Bum. and Zero Taboos that makes Wipegel  Many adults now use gel wipe with toilet paper as an alternative to wet wipe that are causing a lot of environmental and sewer problems.  All wet wipes sold as "flushable" in the UK have so far failed the water industry's disintegration tests, the BBC has found. Gel wipe is popular among travelers and hikers, outdoor festivals as an upgrade for communal toilet and toilets. Also a recent study at Ryerson University tested 23 wipes with the "flushable" label and found only two that partially disintegrated. 
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- "Health Entrepreneur of The Year".
- "Toilet Paper Gel Cleans Up No. 2 In More Ways Than One".
- "Four answers to the water industry's wet wipe problem".
- "Personal hygiene gel makes going to bathroom greener and cleaner?".
- "SATU Laboratory's Gel Wipes Elevate One's Bathroom Hygiene Routine".
- "Anal Cleansing Gel - SATU laboratory Product Review".
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- "Turn your toilet paper into luxury prebiotic wipes".
- "Flushable wet wipes are harming marine life and pushing up water bills".
- "210-Foot Fatberg Blocks Sewers of English Seaside Town".
- "No 'flushable' wet wipes tested so far pass water industry tests".
- "'Flushable' wipes are anything but, says group seeking steep fines for false advertising".