The first season of Fashion Star, appeared on NBC beginning on March 13, 2012 with 14 designers competing to become a "Fashion Star". The season was presented by Elle Macpherson. Celebrity mentors were Jessica Simpson, Nicole Richie, and John Varvatos. The buyers were Caprice Willard for Macy's,[1] Terron Schaefer for Saks Fifth Avenue, and Nicole M. Christie for H&M.[2]

Fashion Star
Season 1
Release
Original networkNBC
Original releaseMarch 13 (2012-03-13) –
May 15, 2012 (2012-05-15)
Season chronology
Next →
Season 2

Designers

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Source:[3]

Designer Age Place of residence Finish position
Kara Laricks 38 New York City, New York Winner
Ronnie Escalante 32 San Francisco, California Runner-Up
Nzimiro Oputa 28 New York City, New York Runner-Up
Orly Shani 26 New York City, New York 4th
Luciana Scarabello 30 Miami, Florida 5th
Nikki Poulos 43 Delray Beach, Florida 6th
Ross Bennett 27 Austin, Texas 7th
Sarah Parrott 31 Marietta, Georgia 8th
Barbara Bates 55 Chicago, Illinois 9th
Edmond Newton 32 Atlanta, Georgia 10th
Lisa Vian Hunter 47 Mercer Island, Washington 11th
Lizzie Parker 41 Seattle, Washington 12th
Oscar Fierro 37 Lewisville, Texas 13th
Nicholas Bowes 38 Los Angeles, California 14th

Season progress

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Elimination Chart
Designer 1 2 3 4 5 6 7 8 9 Finale Money Earned
Kara BTM 2 SOLD2 SOLD SOLD SAFE SOLD SOLD SOLD ADV134 WINNER $6,630,000
Ronnie SAFE SAFE SAFE SAVED SOLD1 SOLD SOLD SOLD3 ADV RUNNER-UP $420,000
Nzimiro SOLD3 SOLD1 SOLD SAFE SAFE SOLD SAVED SOLD BTM 4 RUNNER-UP $320,000
Luciana SAFE SAFE BTM 2 SOLD2 SOLD SOLD1 SOLD34 SOLD OUT $380,000
Orly SOLD2 SAFE SOLD SAFE BTM 2 BTM 3 SOLD3 BTM 3 OUT $430,000
Nikkie SOLD1 SAFE SOLD SOLD3 SOLD SAVED BTM 3 BTM 3 OUT34 $300,000
Ross SAFE SAVED SOLD1 SAFE SOLD SOLD3 BTM 3 OUT $220,000
Sarah SOLD3 SOLD SOLD SOLD SOLD BTM 3 OUT $300,000
Barbara SAFE SAFE SAFE SOLD1 SAVED OUT $50,000
Edmond SOLD1 SAFE SAVED BTM 2 OUT $60,000
Lisa Vian SAFE SOLD1 SAFE OUT $50,000
Lizzie SOLD1 BTM 2 OUT $60,000
Oscar SAVED OUT $0
Nicholas OUT $0

^1 Contestant sold to Macy's for the first time.
^2 Contestant sold to Saks for the first time.
^3 Contestant sold to H&M for the first time.
^4 Contestant has sold to all three buyers.

Results
  Blue background and ADV means that the designer made a sale and advanced to the final.
  Dark blue background and WINNER means that the designer advanced to the final and won the competition.
  Green background and SOLD means that the designer made a sale and was safe for the week.
  Lime green background and RUNNER-UP means that the designer advanced to the final, but did not win the competition.
  Gold background and SAVED means that the designer was one of the bottom three/four designers for the week, but was saved by the mentors.
  Olive background and BTM 4 means that the designer did not make a sale, but still advanced to the final.
  Orange background and BTM 2/3 means that the designer was one of the bottom two/three designers for the week, but was not eliminated.
  Red background and OUT means that the designer did not make a sale and was eliminated from the competition.
  Dark red background and OUT means that the designer made a sale, but was still eliminated from the competition.

Episodes

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Episode 1: Pilot

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Original Airdate: March 13, 2012

In their first challenge, the designers will be asked to design and create their signature items. After an exhilarating trip down the runway, the retailers will make on-the-spot decisions as they vie for the right to purchase and exclusively carry the work of the up-and-coming designers each week.

Buyers Contestants
Lisa Ronnie Kara Oscar Ross Orly Nikki Edmond Luciana Nzimiro Lizzie Sarah Barbara Nicholas
Macy's No offer No offer No offer No offer No offer $50,000 $50,000 $60,000 No offer No offer $60,000 No offer No offer No offer
Saks Fifth Avenue No offer No offer No offer No offer No offer $80,000 No offer No offer No offer No offer $50,000 No offer No offer No offer
H&M No offer No offer No offer No offer No offer No offer No offer No offer No offer $50,000 No offer $80,000 No offer No offer
  • Top sale: $80,000 (Orly for Saks Fifth Avenue & Sarah for H&M)
  • Out: Nicholas Bowes

Episode 2: Who's Your Customer

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Original Airdate: March 20, 2012

The clothiers hear the demands and needs of their customers. They are given a retail space and then must decide whether to showcase their customers' favorite pieces or go with their own choice of designs.

Buyers Contestants
Lisa Ronnie Kara Oscar Ross Orly Nikki Edmond Luciana Nzimiro Lizzie Sarah Barbara
Macy's $50,000 No offer No offer No offer No offer No offer No offer No offer No offer $70,000 No offer No offer No offer
Saks Fifth Avenue No offer No offer $110,000 No offer No offer No offer No offer No offer No offer $50,000 No offer No offer No offer
H&M No offer No offer $100,000 No offer No offer No offer No offer No offer No offer $70,000 No offer $50,000 No offer
  • Top Sale: $110,000 (Kara for Saks Fifth Avenue)
  • Out: Oscar Fierro

Episode 3: Here Comes Summer

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Original Airdate: March 27, 2012

The remaining 12 designers look into the future to create a summer trend for their brand. First the designers meet with trend reporters from Macy's, H&M and Saks Fifth Avenue to learn the fashion summer forecast. For the challenge, the designers must create a look that incorporates the summer trends. Some will win big, while others will miss the mark and leave the mentors wondering who they are as a designer. The winning creations will be available online immediately and in stores the following day.

Buyers Contestants
Lisa Ronnie Kara Ross Orly Nikki Edmond Luciana Nzimiro Lizzie Sarah Barbara
Macy's No offer No offer No offer $120,000 $110,000 $50,000 No offer No offer No offer No offer No offer No offer
Saks Fifth Avenue No offer No offer $50,000 No offer $120,000 No offer No offer No offer No offer No offer No offer No offer
H&M No offer No offer No offer $100,000 No offer No offer No offer No offer $50,000 No offer $50,000 No offer
  • Top Sale: $120,000 (Orly for Saks Fifth Avenue & Ross for Macy's)
  • Out: Lizzie Parker

Episode 4: High-End Appeal/Mass Market Appeal

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Original Airdate: April 3, 2012

The designers present two variations on a look: high-end couture and mass market.

Buyers Contestants
Lisa Ronnie Kara Ross Orly Nikki Edmond Luciana Nzimiro Sarah Barbara
Macy's No offer No offer $60,000 No offer No offer No offer No offer $50,000 No offer No offer $50,000
Saks Fifth Avenue No offer No offer $70,000 No offer No offer $60,000 No offer $60,000 No offer No offer No offer
H&M No offer No offer No offer No offer No offer $70,000 No offer No offer No offer $60,000 No offer
  • Top Sale: $70,000 (Kara for Saks Fifth Avenue & Nikki for H&M)
  • Out: Lisa Vian Hunter

Episode 5: Living Department Store Window

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Original Airdate: April 10, 2012

The designers are faced with the challenge of using live models in a blank window space to feature their collections. The window will come to life on the "Fashion Star" stage. The designers who do not get bids from the retailers will find themselves on the brink of elimination.

Buyers Contestants
Ronnie Kara Ross Orly Nikki Edmond Luciana Nzimiro Sarah Barbara
Macy's $110,000 No offer $50,000 No offer No offer No offer No offer No offer No offer No offer
Saks Fifth Avenue No offer No offer No offer No offer $70,000 No offer $100,000 No offer No offer No offer
H&M $90,000 No offer No offer No offer $80,000 No offer No offer No offer $60,000 No offer
  • Top Sale: $110,000 (Ronnie for Macy's)
  • Out: Edmond Newton

Episode 6: Out of the Box

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Original Airdate: April 17, 2012

The remaining designers are challenged to expand their brands by creating clothes outside of their comfort zones. A women's designer struggles with how to properly construct a men's garment. Meanwhile, one of the designers adds a sexy edge to his collection. In a twist, the mentors and buyers will not know whose designs they are watching as they bid on their favorite pieces.

Buyers Contestants
Ronnie Kara Ross Orly Nikki Luciana Nzimiro Sarah Barbara
Macy's $50,000 No offer No offer No offer No offer $100,000 No offer No offer No offer
Saks Fifth Avenue No offer $100,000 No offer No offer No offer $80,000 No offer No offer No offer
H&M No offer No offer $50,000 No offer No offer No offer $50,000 No offer No offer
  • Top Sale: $100,000 (Kara for Saks Fifth Avenue & Luciana for Macy's)
  • Out: Barbara Bates

Episode 7: Mentor's Choice

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Original Airdate: April 24, 2012

The remaining designers are paired off with celebrity mentors Jessica Simpson, Nicole Richie and John Varvatos. This episode the mentors must decide what each designer will create.

Buyers Contestants
Ronnie Kara Ross Orly Nikki Luciana Nzimiro Sarah
Macy's $50,000 No offer No offer No offer No offer No offer No offer No offer
Saks Fifth Avenue No offer $100,000 No offer $70,000 No offer $60,000 No offer No offer
H&M No offer No offer No offer $70,000 No offer $70,000 No offer No offer
  • Top Sale: $100,000 (Kara for Saks Fifth Avenue)
  • Out: Sarah Parrott

Episode 8: What's Your Campaign?

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Original Airdate: May 1, 2012

The designers are tasked with creating a brand campaign for their collections. Celebrity mentors Jessica Simpson, Nicole Richie and John Varvatos work directly with the designers to provide insight into what makes a successful imaging campaign.

Buyers Contestants
Ronnie Kara Ross Orly Nikki Luciana Nzimiro
Macy's No offer No offer No offer No offer No offer No offer $100,000
Saks Fifth Avenue No offer $80,000 No offer No offer No offer $50,000 No offer
H&M $50,000 $70,000 No offer No offer No offer No offer No offer
  • Top Sale: $100,000 (Nzimiro for Macy's)
  • Out: Ross Bennett

Episode 9: Buyer's Choice

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Original Airdate: May 8, 2012

In one of the biggest challenges of the competition, the buyer from Macy's, H&M and Saks Fifth Avenue ask the designers to create a piece for their store that they believe is missing from each of the designers' collections. In a twist, it is discovered that receiving a purchase from the retailers does not necessarily ensure the designers' safety from elimination. In the end, three designers who fail to impress the retailers will be sent home.

Buyers Contestants
Ronnie Kara Orly Nikki Luciana Nzimiro
1st sale 2nd sale 1st sale 2nd sale 1st sale 2nd sale 1st sale 2nd sale 1st sale 2nd sale 1st sale 2nd sale
Macy's $50,000 No offer $60,000 $60,000 No offer No offer No offer $50,000 No offer No offer No offer No offer
Saks Fifth Avenue No offer $100,000 No offer $50,000 $60,000 No offer No offer $50,000 No offer No offer No offer No offer
H&M No offer $110,000 $60,000 No offer No offer $100,000 No offer No offer No offer No offer No offer No offer
  • Top Sale: $110,000 (Ronnie for H&M)
  • Out: Nikki Poulos, Orly Shani, Luciana Scarabello

Episode 10: Finale

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Original Airdate: May 15, 2012

The remaining three contestants are tasked with creating separate showcases consisting of three garments for each of the retailers. The designer that can meet the needs of Macy's, H&M and Saks Fifth Avenue will be named America's first "Fashion Star" and receive a capsule collection in each of the stores.

  • Winner: Kara Laricks
  • Runners-up: Ronnie Escalante & Nzimiro Oputa

Ratings

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#
Episode
Air date
18–49
(rating/share)
Viewers
(million)
1 "Pilot" March 13, 2012 1.6/4 4.58[4]
2 "Who's Your Customer" March 20, 2012 1.8/5 4.76[5]
3 "Here Comes Summer" March 27, 2012 1.5/4 4.00[6]
4 "High End Appeal/Mass Market Appeal" April 3, 2012 1.5/4 4.11[7]
5 "Living Department Store Window" April 10, 2012 1.8/5 4.66[8]
6 "Out of the Box" April 17, 2012 1.5/4 4.46[9]
7 "Mentor's Choice" April 24, 2012 1.5/4 4.59[10]
8 "What's Your Campaign?" May 1, 2012 1.5/4 4.23[11]
9 "Buyer's Choice" May 8, 2012 1.3/4 4.30[12]
10 "Finale" May 15, 2012 1.6/4 4.81[13]

References

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  1. ^ Saunders, Cherie (March 20, 2012). "Macy's' Caprice Willard on Selling 'Fashion Star' Winners the Next Day". Electronic Urban Report. Retrieved April 28, 2012.
  2. ^ Feitelberg, Rosemary (February 27, 2013). "Express Signs Up for Second Season of 'Fashion Star'". Women's Wear Daily. Retrieved March 1, 2013.
  3. ^ "Fashion Star - Bios - NBC official site". Nbc.com. March 15, 2012. Archived from the original on January 28, 2012. Retrieved March 23, 2012.
  4. ^ Kondolojy, Amanda (March 14, 2012). "Tuesday Final Ratings: 'The Biggest Loser' 'I Hate My Teenage Daughter' 'New Girl' Adjusted Up". TV by the Numbers. Archived from the original on March 16, 2012. Retrieved April 5, 2012.
  5. ^ Bibel, Sara (March 21, 2012). "Tuesday Final Ratings: 'NCIS,' 'New Girl' and 'The Biggest Loser' Adjusted Up". TV by the Numbers. Archived from the original on March 24, 2012. Retrieved April 5, 2012.
  6. ^ Kondolojy, Amanda (March 28, 2012). "Tuesday Final Ratings: 'NCIS', 'Biggest Loser','DWTS' 'NCIS:LA', 'New Girl', & 'Unforgettable' Adjusted Up; 'Body of Proof' Adjusted Down". TV by the Numbers. Archived from the original on March 30, 2012. Retrieved April 5, 2012.
  7. ^ Bibel, Sara (April 4, 2012). "Tuesday Final Ratings: 'Dancing With the Stars Results' Adjusted Up". TV by the Numbers. Archived from the original on April 5, 2012. Retrieved April 5, 2012.
  8. ^ Bibel, Sara (April 11, 2012). "Tuesday Final Ratings: 'New Girl', 'NCIS: Los Angeles', 'Last Man Standing' Up; 'Raising Hope', 'Ringer', 'Biggest Loser' Down". TV by the Numbers. Archived from the original on April 12, 2012. Retrieved April 11, 2012.
  9. ^ Kondolojy, Amanda (April 18, 2012). "Tuesday Final Ratings: 'Biggest Loser' & 'DWTS' Adjusted Up; 'Raising Hope' Adjusted Down". TV by the Numbers. Archived from the original on April 19, 2012. Retrieved April 18, 2012.
  10. ^ Kondolojy, Amanda (April 25, 2012). "Tuesday Final Ratings: 'The Voice' Adjusted Up; 'Fashion Star' Adjusted Down". TV by the Numbers. Archived from the original on April 27, 2012. Retrieved April 25, 2012.
  11. ^ Bibel, Sara (May 2, 2012). "Tuesday Final Ratings: 'New Girl', 'NCIS', 'Glee', 'Dancing With the Stars', 'Biggest Loser', 'Last Man Standing' Adjusted Up". TV by the Numbers. Archived from the original on May 5, 2012. Retrieved May 2, 2012.
  12. ^ Kondolojy, Amanda (May 9, 2012). "Tuesday Final Ratings: 'Voice', 'Glee', 'DWTS' + 'NCIS' Adjusted Up; 'LA Complex', + 'Private Practice' Adjusted Down". TV by the Numbers. Archived from the original on May 12, 2012. Retrieved May 9, 2012.
  13. ^ Bibel, Sara (May 15, 2012). "TV Ratings Broadcast Top 25: 'American Idol' & 'NCIS' Top Week 34 Viewing". TV by the Numbers. Archived from the original on May 18, 2012. Retrieved May 15, 2012.