Ethnic Multicultural Media Academy

EMMA (Ethnic Multicultural Media Academy) is an organization that raises awareness of discrimination through media campaigns, social networking, and the EMMA Awards 1998-2004.[1][2][3]

The EMMA Awards promote diversity within the media industry by publicly recognizing the levels of excellence achieved by the multicultural community, and the qualities that each ethnic group brings to the professional and commercial success of the United Kingdom.[4]

Lord Richard Attenborough received the 2001 Lifetime Achievement Award at the Grosvenor House Hotel,[5] London. In the previous year EMMA honored Nelson Mandela.[4]

The UK EMMAs were screened on the Internet[6] in May each year and accompanied by an online voting system.

Awards 1998 1999 2000 2001 2002 2003 2004
Film Actor Eddie Murphy Denzel Washington Jimi Mistry Tom Cruise
Film Actress Michelle Yeoh Halle Berry Salma Hayek Maia Morgenstern
TV Actor Felix Dexter Rudolph Walker
TV Actress Angela Griffin Lucy Liu Diane Parish Angela Griffin
Comedian Award Omid Djalili Ria Lina Inder Manocha
Book, Novel Bernardine Evaristo [7] Zadie Smith[8] Amy Tan Michael Moore
British Music Act Craig David Lemar
World Music Act Nitin Sawhney Natacha Atlas
International Music Act Carlos Santana Destiny's Child Alicia Keys Justin Timberlake The Black Eyed Peas
Media Personality Award George Alagiah Ian Wright Meera Syal
Newspaper Journalist Gary Younge Gary Younge Gary Younge
Radio Journalist Henry Bonsu Henry Bonsu Sanjiv Buttoo
TV Journalist Farah Durrani Rageh Omaar Rageh Omaar
Public Figure Melanie Brown Kofi Annan
Sport Personality Venus Williams Thierry Henry David Beckham
Lifetime Achievement Muhammad Ali Nelson Mandela Sir Richard Attenborough Maya Angelou Ray Charles Bill Morris


The patrons of the Ethnic Multicultural Media Academy (Awards) include Sir Trevor McDonald OBE, Dame Anita Roddick (Late), Donald Woods CBE (Late), Sir GK Noon, Lord Desai, Lord Ouseley, Darcus Howe and Jonathan Dimbleby. They have all backed EMMA since 1998.


  1. ^ "Ethnic Multicultural Media Awards, UK".
  2. ^ Anne-Marie Fortier Multicultural Horizons: Diversity and the Limits of the Civil Nation -- 2008 p46 "Like FoB, similarly youthful and 'beautifully proportioned' are the faces 'Celebrating Multicultural Britain' for the NatWest EMMA Awards 2003 and 2004. The poster from the Ethnic Multicultural Media Academy (EMMA) was launched as ..."
  3. ^
  4. ^ a b "BBC News | UK | Awards celebrate ethnic diversity".
  5. ^ "Mayor to present award recognising diversity in the media". Archived from the original on 2011-07-19. Retrieved 2010-04-07.
  6. ^ "Emma votes call". Archived from the original on 2011-06-16. Retrieved 2010-04-07.
  7. ^
  8. ^ "Zadie Smith". Archived from the original on 2012-09-04. Retrieved 2013-05-14.