Essa Mina é Louca

"Essa Mina é Louca" is a song by Brazilian artist Anitta. It is from her third studio album, Bang! (2015). The vocals were recorded at Studio Fibra, Rio de Janeiro.

"Essa Mina é Louca"
Single by Anitta featuring Jhama
from the album Bang!
Language
  • Portuguese
English title"This Girl Is Crazy"
ReleasedJanuary 14, 2016 (2016-01-14)
Format
Recorded2015
StudioU.M. Music, Rio de Janeiro, Brazil
Genre
Length2:40
LabelWarner Music
Songwriter(s)
  • Ohana
  • Pablo Luís Bispo
Producer(s)
  • Rafael Castilhol
Anitta singles chronology
"Blecaute"
(2015)
"Essa Mina é Louca"
(2016)
"Ginza (Remix)"
(2016)
Jhama singles chronology
"Casa Nova"
(2015)
"Essa Mina é Louca"
(2016)
"PiJhama"
(2017)

The song is featured on the soundtrack of the Brazilian telenovela Pega Pega by Rede Globo, as the theme associated with the character Nanda Costa.

Music videoEdit

The music video was directed by Bruno Ilogti with creative direction from Giovanni Bianc, and a performance from actress Isis Valverde. The aesthetics are different from her previous videos - less sensual and more sweet and colorful.[1] The costumes designed by stylist Daniel Ueda are colorful and full of plastic pieces, inspired by Japanese Manga. "This time it was all created especially for the clip, because they are the clothes that people would not wear in real life," added Anitta.[2]

The setting of the music video is like a doll house, and the video makes direct references to the singer's previous song, "Bang". On the aesthetics of the video, the singer said that "no one expected us to bring the aesthetics of "Bang". "'Bang' was black and white while this one is very colorful, so it gives a contrast."[3]

In the video, Anitta and the rapper Jhama are a couple, but the entrance of the character of Isis Valverde changes the course of the story and ends with a kiss between the two. "We wanted to do it with a sense of humor and fun and that's the idea of all the clips." "It's so natural, it's a joke, a little thing that Hebe [Camargo] gives."

ChartsEdit

Chart (2016) Peak
position
Brazil (Billboard Brasil Hot 100 Airplay)[4] 14
Chart (2017) Peak
position
Brazil (Billboard Brasil Hot 100 Airplay)[5] 63

ReferencesEdit

  1. ^ "Top 100 Billboard Brasil - Semanal". Billboard Brasil. Archived from the original on 5 January 2016. Retrieved 6 February 2016.
  2. ^ "Com referência a "Bang", novo clipe de Anitta tem selinho em Ísis Valverde". Retrieved 14 January 2016.
  3. ^ "Com referência a "Bang", novo clipe de Anitta tem selinho em Ísis Valverde". Retrieved 14 January 2016.
  4. ^ "Top 100 Billboard Brasil - Semanal". Billboard Brasil. Archived from the original on 5 January 2016. Retrieved 6 February 2016.
  5. ^ "As 100 mais tocadas no rádio em 2016" (PDF). Billboard Brasil. 3 January 2017. Retrieved 4 January 2017.