Earin is a Swedish company that produces a line of small, wireless earbuds designed to connect to devices via Bluetooth. It released its first version (M-1) of the earpieces in 2015 with the next generation (M-2) entering the market in 2018. Earin was founded in 2014 and is based in Malmö, Sweden.

Earin
Company typePrivate
IndustryAudio equipment
Founded2014
FoundersKiril Trajkovski (CEO)
Olle Lindén (CTO)
Per Sennström (COO)
Headquarters,
Area served
Worldwide
ProductsEarbuds
Websiteearin.com

History edit

Earin was founded in 2014[1] in Malmö, Sweden by Kiril Trajkovski, Olle Lindén, and Per Sennström.[2] Trajkovski serves as the company's CEO,[3] Lindén as its CTO,[4] and Sennström as its COO.[5] The company started a Kickstarter campaign in 2014, raising nearly $1 million to manufacture its wireless earbuds.[6] Earin introduced the first iteration of its earbuds (known as the Earin M-1 model)[7] to the market in the fall of 2015.[8] At the end of the year, the company also received SEK 15 million in venture funding from the BlueWise Fund.[9]

In January 2017, Earin announced the second generation (Earin M-2) of its earbuds at that year's Consumer Electronics Show (CES).[7] Later that month, the company raised SEK 30 million from a group of equity investors including Midroc Invest, LMK, and Granitor Invest.[10] In January 2018, it was announced at CES that recording artist will.i.am's consumer electronics company, i.am+, had purchased Earin.[11] The deal, however, was never finalized, and it was announced in May 2019 that it had been called off entirely due to "unfulfilled obligations".[12] Despite this, the Earin M-2 earbuds were released to the market in August 2018.[13]

Products edit

Earin produces a line of small, lightweight, and wireless earbuds that connect to smartphones via Bluetooth. As of 2020, the company has released two generations of its earbuds: the M-1 and the M-2. The newer M-2 version features functional upgrades including built-in microphones and touch features for answering calls, playing music, and accessing voice control for Siri or Google.[13][7] The earbuds can be charged in a portable magnetic charging case, and when they are operational, both earpieces are connected to one another by near-field magnetic induction communication.[14] Both earpieces are also designed to work in either the left or the right ear.[15]

References edit

  1. ^ "Earin Shows Lessons Learned on True Wireless M-2 Earbuds". Audio Xpress. 16 January 2017. Retrieved 28 June 2020.
  2. ^ "Earin, the Swedish Bluetooth headphone maker, gets bought by American artist Will.i.am". Nordic9. 9 January 2018. Retrieved 28 June 2020.
  3. ^ "Earin Looks to the Future". Kickstarter. 22 May 2019. Retrieved 28 June 2020.
  4. ^ Katz, Lily (2 February 2020). "Why is true wireless connectivity so bad?". Sound Guys. Retrieved 28 June 2020.
  5. ^ "Malmo-based Earin recieved [sic] 30 mln SEK (3 mln euro) in venture capital". Øresund Startups. 30 January 2017. Retrieved 28 June 2020.
  6. ^ Nelson, Katie (24 June 2014). "These Earbuds Are So Small, You Can Barely See Them in Your Ears". Mashable. Retrieved 28 June 2020.
  7. ^ a b c Carnoy, David (3 January 2017). "What makes Earin's new M-2 wireless earphones better than Apple's AirPods?". CNET. Retrieved 28 June 2020.
  8. ^ O'Kane, Sean (18 November 2015). "Earin wireless earbuds review". The Verge. Retrieved 28 June 2020.
  9. ^ "Örjan Johansson backs Earin with € 260,000". Øresund Startups. 12 October 2017. Retrieved 28 June 2020.
  10. ^ "Earin, the Swedish headphone maker, lands SEK 30M in fresh equity investment". Nordic 9. 17 January 2017. Retrieved 28 June 2020.
  11. ^ Heater, Brian (9 January 2018). "Will.i.am's company buys Bluetooth earbud maker Earin". TechCrunch. Retrieved 28 June 2020.
  12. ^ Porter, Jon (10 May 2019). "Will.i.am's acquisition of wireless earbud startup Earin has fallen through". The Verge. Retrieved 28 June 2020.
  13. ^ a b O'Kane, Sean (30 August 2018). "Earin's second-generation wireless earbuds finally arrive with Google Assistant". The Verge. Retrieved 28 June 2020.
  14. ^ Hollister, Sean (4 September 2018). "The truly wireless Earin M-2 earbuds weren't vaporware after all". CNET. Retrieved 8 July 2020.
  15. ^ Gideon, Tim (8 January 2019). "Earin M-2 Review". PC Magazine. Retrieved 8 July 2020.

External links edit