E. Tautz & Sons was a men's clothing brand founded on Oxford Street, London in 1867 as Edward Tautz & Sons. It specialised in sportswear and trousers. The brand was acquired in 2005 by Patrick Grant and focused on sportswear and casualwear, manufacturing many of its products in the United Kingdom, but was wound up voluntarily on 21 February 2022.

E. Tautz
Founded1867; 156 years ago (1867)
FounderEdward Tautz
United Kingdom
Key people
Patrick Grant (Creative Director)

History Edit

Advertisement. The Times, 14 May 1867.

Edward Tautz founded E. Tautz in 1867 in London's prosperous West End. The store was located at 249 Oxford Street in London, renumbered at the end of the 19th century as 485 Oxford Street.[1]

Tautz had been head cutter (foreman) at London's renowned sporting tailor's Hammond & Co., on Oxford Street before leaving to establish his own business.[1]

In 1875, the business changed its name to E. Tautz & Sons[2] as Edward brought his son Frederick George Tautz into the business.

Specialized in "the hunting-field and military men",[3] Edward Tautz was particularly known as a specialist of breeches.[4][5] He fought to protect his business from counterfeiters. In 1886, he proved, in court, his design of an original style of knickerbocker breeches.[6]

Between 1895 and 1897, Winston Churchill had purchased clothes from the company for a sum totalling £144, which was then identified as "breeches and trousers makers, military tailors".[7] In 1898, the Oxford Street store of Tautz, then a "wholesale tailor", was "hopelessly" destroyed by a fire.[8] The company announced two days later "their premises were completely destroyed".[9]

Anthony J Drexel Biddle was a customer of Tautz.[10]

In 1968, the label was acquired by the Savile Row firm of Norton & Sons.[11]

In 2005, Patrick Grant acquired Norton & Sons, with a background in telecommunications and "no fashion or tailoring experience".[12] The "long-forgotten" brand E. Tautz was relaunched by Norton & Sons as a ready-to-wear collection in 2009, with the collaboration of British designers Kim Jones, Giles Deacon, Richard Nicoll and Christopher Kane.[13]

Patrick Grant said his focus was on "simple pieces, made by hand, manufactured in the U.K. I don't come from a fashion background," and it was essentially about clothes he wanted to wear.[14] The company claimed to mix "Savile Row cutting... with the sporting and military traditions".[15] It also sold shirts, trousers, outerwear and accessories such as hats and scarves.[16]

References Edit

  1. ^ a b The Times, 14 May 1867
  2. ^ Sporting Gazette 1875
  3. ^ Pascoe, Charles Eyre (1892). London of to-day: an illustrated handbook for the season, 1892. Roberts. p. 390. Retrieved 13 October 2010. e.tautz.
  4. ^ Philipson, John (2009). Harness: As It Has Been, as It Is, and as It Should Be: With Remarks on Traction, and the Use of the. BiblioBazaar. p. 69. ISBN 978-1-110-99993-4. Retrieved 13 October 2010.
  5. ^ Lanier, Charles (2005). We Go Fox Hunting Abroad: A First Venture with Irish Banks and English Downs. Kessinger Publishing. p. 20. ISBN 978-1-4179-5317-2. Retrieved 13 October 2010.
  6. ^ The Field, 5 June 1886
  7. ^ Gilbert, Martin (1967). Winston S. Churchill: Youth, 1874-1900. Houghton Mifflin. pp. 827, 928. Retrieved 13 October 2010.
  8. ^ "Disastrous Fires". The Times. 18 October 1895.
  9. ^ "The Fire on Oxford Street". The Times. 20 October 1898.
  10. ^ ""The Art of Wearing Clothes" by George Frazier, Esquire september 1960". Parisian Gentleman. 7 January 2010. Retrieved 15 April 2020.
  11. ^ "Tailor E. Tautz Returns with Stylish Menswear". Robb Report. 15 June 2010. Retrieved 15 October 2010.
  12. ^ Wylie, Ian (11 February 2011). "Said fashions a tailor-made entrepreneur". Financial Times. Retrieved 11 July 2012.
  13. ^ Waldron, Glenn (13 September 2009). "The perfect fit". New York Times. Retrieved 11 July 2012.
  14. ^ "Designer Fashion - Farfetch. The World Through Fashion". www.farfetch.com. Archived from the original on 16 February 2012. Retrieved 15 April 2020.
  15. ^ "British Fashion Council - E. Tautz". www.britishfashioncouncil.co.uk. Retrieved 15 April 2020.
  16. ^ Nunes, Joao Paulo (21 March 2012). "E. Tautz Menswear Autumn/Winter 2012". Huffington Post. Retrieved 29 September 2019.