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Avessa[1], a quarterly fashion and lifestyle magazine and digital blog, with its avant-garde news, fashion, culture, living, and runway coverage. It is a member of the Avessa Media group.
 | |
| Editor in Chief | Flavio Iryoda |
|---|---|
| Frequency | Quarterly |
| Country | United States |
| Based in | Miami, FL U.S. |
| Website | https://avessa.com/ |
Avessa, headquartered in Miami, embarked on its journey in December 2019 as a bimonthly magazine. However, it quickly adapted to the changing times and shifted its focus to small-batch prints. In 2021, Avessa leaped into the digital world, introducing a corresponding digital magazine with additional articles that complement the quarterly themes. Avessa[2] has featured numerous emerging designers and artists but primarily concentrates on forward-looking fashion and how cultural ebbs and flows impact what we wear.
History
edit2019 – 2021
editFlavio Augusto Iryoda[3][4], a self-taught photographer, founded Avessa to highlight fashion in a way that was no longer available. The magazine’s mission is to be a vehicle of creativity and fantasies brought to life in unique fashion editorials. Flavio’s purpose has always been to demonstrate to the world how the art of fashion can be highlighted with strong visuals mixed with the inspirations of emerging designers.
Avessa[5] never intended to follow celebrity-driven themes; instead, the magazine emphasized fashion-forward ideas and the fact that fashion is another art form. Contributors to the magazine have come from South America, Europe, Asia, and the Middle East, with themes ranging from environmentalism to gender discussions and how the fashion industry plays a part.
2021 – Present
editIn the summer of 2021, Avessa began interweaving serious journalism and cultural discussions into its fashion editorials. The purpose was to encourage writers and editors to highlight personal stories and opinions that had remained untold until now. The magazine prides itself on being insightful, provocative, and respectful as it showcases the art of fashion.
Avessa incorporates points of view from not only fashion professionals but also economists, philosophers, and contemporary writers in its pursuit of showcasing glamour with intelligence.
Style and Influence
editAvessa disdains celebrity-driven culture, not because it is a popular rebellious point of view but because it lacks depth of meaning. Focusing on emerging fashion, literary, and artistic creators leads its target audience to think more seriously about the issues confronting the world. Avessa is created to discuss provocative topics and emphasize the swirling points of view that abound.
Discussion of how digital nativism and the cult of “immediate fashion” combine to ruin the environment and increase the superficiality of culture. Fashion is meant to uplift, inspire, and enchant, yet social hypocrisy, rapacious fashion trends, and a clever supply chain have intertwined to lead us into environmental and ethical disaster.
Reflective view of how contemporary American culture has devolved into a cacophony of discordant and hypocritical voices screaming in disagreement. The article questions why working-class Americans are so disillusioned. Why do they want the rest of us to burn?
Feminism and Fashion
editThis is a review of how feminism as a social movement has unified its supporters and how it has used fashion to remain relevant. For many women, fashion is the ultimate act of belonging. For others, it is an act and language of resistance.
Editors and Writers
edit| Country | Name | Title | Specialty |
|---|---|---|---|
| Brazil and Japan | Flavio Iryoda[8] | Editor in chief | Visual art and strategist |
| Mexico | Jose-Angel Alfonso de Hoyos Acosta | Chief Creative Writing Officer | Culture and Fashion |
| Uruguay | Mena Lombard | Chief Artistic Officer | Designer and Fashion History |
| United States | Charlene Parsons | Editor | Fashion strategist |
| Colombia | Vigina Mayer | Writer | Feminist reflections |
| Ukraine | Liubov Lavreniuk | Writer | Fashion in a war-torn world |
| United States | Dana Yurglich | Visual Editor | Fashion opinion and stylist |
| United States | Carlos Marrero | Visual Editor | Fashion reviews |
| United Kingdom | Ibtissam El Azami | Writer | Philosophy and Art |
| India | Manish Kumar Arora | Writer | Astrologer and Philosopher |
- ^ "AVESSA: Fashion & Culture Magazine". AVESSA. Retrieved 2024-06-07.
- ^ "PRESS". TA Couture. Retrieved 2024-06-26.
- ^ Stories, Local (2021-09-02). "Meet Flavio Iryoda of AVESSA Media Group - Voyage MIA Magazine | Miami City Guide". voyagemia.com. Retrieved 2024-06-26.
- ^ "Flávio Iryoda - Flávio IRYODA". flavioiryoda.com. 2 September 2021. Retrieved 2024-06-07.
- ^ "AVESSA Media Group (2020 Winner: Global Excellence Awards)". LUXlife Magazine. Retrieved 2024-06-07.
- ^ UART (2023-08-05). "Ukrainian artists in the new issue of AVESSA MAG". UART Gallery. Retrieved 2024-06-26.
- ^ Hoyos-Acosta, Alfonso de (2023-08-09). "Lost Dreams". AVESSA. Retrieved 2024-06-07.
- ^ Stories, Local (2021-09-02). "Meet Flavio Iryoda of AVESSA Media Group - Voyage MIA Magazine | Miami City Guide". voyagemia.com. Retrieved 2024-06-26.