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Down for Whatever

"Down for Whatever" is a song by American recording artist Kelly Rowland featuring production collective The WAV.s, taken from Rowland's third studio album Here I Am (2011). The song was released on October 26, 2011. The Eurodance driven up-tempo song is the album's third international single and sixth overall and final single, released from October 26, 2011 by Universal Motown and Universal Music. "Down for Whatever" was written by Teddy Sky and Bilal Hajji and co-written and produced by RedOne, Jimmy Joker and The WAV.s.[1] The song has been described as a Eurodance and Electro music. The song received mostly positive reviews from music critics, who say that the song is as catchy as Rowland's previous dance hits, "When Love Takes Over" and "Commander". It was also described as a "Radio friendly song".

"Down for Whatever"
DownforWhatever.jpg
Single by Kelly Rowland featuring The WAV.s
from the album Here I Am
ReleasedOctober 26, 2011 (2011-10-26)
Format
Studio
Genre
Length3:55
LabelUniversal Motown
Songwriter(s)
Producer(s)
Kelly Rowland singles chronology
"Lay It on Me"
(2011)
"Down for Whatever"
(2011)
"Summer Dreaming 2012"
(2012)
The WAV.s singles chronology
"I Like How It Feels"
(2011)
"Down for Whatever"
(2011)

"Down for Whatever" charted at number-six in the UK Singles Chart and number-three on the UK Dance Chart. With the release of the single, an accompanying music video was directed by Sarah Chatfield, which features Rowland dancing and a number of different club lights, as the song is a club-dance song and was released on October 19, 2011. To promote the song, Rowland performed the song on The Graham Norton Show, The X Factor on which Rowland served as a judge and the German version of the show.

Background and compositionEdit

 
Kelly Rowland performing in Sydney, Australia in 2012.

"Down for Whatever" was written by Nadir Khayat, Teddy Sky, Jimmy Joker, Bilal Hajji. Production was handled by RedOne, Joker, and The WAV.s.[2] The song is a eurodance song with electro music influences.[2][3] Built on a thumping beat and a pounding groove,[4] Rowland later visited Henson Recording Studios in Los Angeles, California where "Down For Whatever" was recorded and the production was created.[5] the song's instrumentation includes vigorous synthesizers.[3] Before recording the song, Rowland said she wanted the whole album to be a distinctly different sound to both her previous albums; Simply Deep (2002) followed a rockdance sound, while Ms. Kelly (2007) featured an urban sound.[6] Rowland stated there was going to be a lot more up-tempo tracks, which guided her towards recording "Down for Whatever".[7]

When recording the album, Rowland specifically noted that US and international audiences would appreciate a different sound from her album. The more up-tempo and dancier tracks were reserved for the international markets. "Down for Whatever" was only released to countries outside of North America.[8] It was later announced that Rowland would join the judging panel of the eighth series of The X Factor.[9]

On many occasions, Rowland has always expressed her love for dance music, however she said that the music would not be the type of music she would record. In 2008, she met David Guetta, and the pair became friends and later in 2009, and Rowland released her first dance single, "When Love Takes Over".[10] When Rowland began recording her third album, Here I Am, her record label, Columbia Records was not very enthusiastic about dance music, although Rowland was very keen to record dance genre.[11] This made Rowland depart from her record label and she later joined Universal Motown Records in 2009.[12] After the successful release of "Commander" Rowland decided to continue creating dance music for her upcoming third studio album.[7] In February 2011, during New York Fashion Week, Rowland confirmed that she also had sessions arranged with RedOne, which led to the conception of the album's tenth song, a Eurodance song called "Down for Whatever," co-produced by The WAV.s and Jimmy Joker.[2]

ReleaseEdit

"Down for Whatever" was picked by Universal Mowton Records as the third international single from the album, following the success of dance song, "Commander". The single's release date was decided with Rowland's role as a judge on The X Factor with an increase of sales in Rowland's music, her record label thought it would be a good promotional stunt for the single if Rowland performed the song live on the eighth series.[10][13] The single was released on October 26, 2011, and Rowland did not perform the song the day the song was performed, which sparked speculation that producers of the shows had refused Rowland to perform the song, however, she performed it the week after the release."[14] Rowland stated the song was considered as the first single from her debut album, Here I Am. However, she decided to release "Commander" first.[7] The song was not released as a single in the United States, however it was in the original track listing for the US version of the album.[15][16] "Down for Whatever" was released in New Zealand and Australia on October 26, 2011,[17][18][19] in Germany on November 4, 2011,[20] and was released as a digital download in the UK on November 20, 2011.[21][22]

Critical receptionEdit

Andy Kellman from AllMusic wrote that "Down for Whatever" is a more frictional Eurodance number than "Commander", concluding that the former deserves the same commercial performance as the latter, which topped the club charts in the UK and US.[2] Elyssa Garnder from USA Today noted on "Down for Whatever", Rowland parties like she did in 2009 on the collaboration with French producer David Guetta, "When Love Takes Over".[4] Nathan S. of DJ Booth described "Down for Whatever" as a "club-focused leaning", adding that though it is not exactly groundbreaking, it delivers exactly what the genre demands.[23] Nick Levine BBC Music wrote that "Down for Whatever" suggests that Rowland's future could lie as "a kind of dance diva with street".[24] Sputnikmusic's was positive, but ultimately complaining that the album has less of the dance diva persona, reducing the club-centric tracks to only two songs, the Guetta-produced 'Commander' and the quite underwhelming 'Down For Whatever'."[25]

Ken Capobianco from The Boston Globe stated the sentiment behind the groove of the song should have been taken more seriously.[5] Michaelangelo Matos from the Los Angeles Times added that by the time Here I Am ends with "the stomping Euro-cheese 'Down for Whatever', with lyrics as shrugged-off as the title, it's hard not to want to find Rowland a life coach".[26] Slant Magazine's Jesse Cataldo wrote that the song "masks the falseness of the forced sexuality" by burying Rowland's voice in the song's instrumentation.[3] Hermione Hoby of The Guardian viewed "Down for Whatever" as generic and "abjectly titled".[27] Andy Gill of The Independent wrote that the lack of inspiration on Here I Am is nowhere better conveyed than on "Down for Whatever".[28]

Chart performanceEdit

"Down for Whatever" debuted at number six on the UK Singles Chart. The following week, Rowland performed on The X Factor which she served as a judge on. The following week, the single fell to number nine on the UK Singles Chart.[29] The song also charted at number-three on the UK Dance Chart. Following the performance on The X Factor the song also charted at number 16 on the Irish Singles Chart. Before completing her role as a judge on UK version of The X Factor, Rowland flew to Germany to perform at the final of the German version of the program with finalist, Raffaela Wais, where the pair performed "When Love Takes Over" she later performed as a celebrity guest performing "Down for Whatever" and the song charted at number 31 on the German Singles Chart.[30]

Music videoEdit

 
Rowland in the music video for "Down for Whatever" while laying on a platform.

The music video was directed by Sarah Chatfield and was filmed back-to-back with single, "Lay It on Me" in early September 2011.[31] A music video to accompany the release of "Down for Whatever" was first released on October 18, 2011.[32] It was uploaded to YouTube on October 19, 2011 at a total length of four minutes and four seconds. It has drawn in over 8 million viewers on YouTube since its release. [33] The music video starts with club lights flashing and the camera focused on Rowland's heels, before following Rowland's hands up her legs to her body. Standing on a big platform in the middle of an empty room, while on the platform, Rowland poses in many different dance moves, before the songs verse begins. Then there is shots of chains around her face and body and then back-up dances are seen dancing in front of a screen, and later Rowland is seen dancing with the back-up dancers. Rowland is then seen again, with a top hat on, singing into the camera, while wearing a swimsuit.

Track listingEdit

  1. "Down for Whatever" (Album Version) – 3:55
  2. "Down for Whatever" (Max Sanna & Steve Pitron Remix – Edit) – 4:00
  • Digital download[35]
  1. "Down for Whatever" (Album Version) – 3:53
  2. "Down for Whatever" (True Tiger Remix) – 3:56
  3. "Down for Whatever" (Max Sanna & Steve Pitron Remix – Edit) – 3:59
  4. "Down for Whatever" (DJ Chuckie Remix) – 3:50

Credits and personnelEdit

Recording[36]

Personnel[36]

  • RedOne – songwriter, producer, recording, engineering, instrumentation, programming and vocal arrangement
  • Teddy Sky – songwriter
  • Jimmy Joker – songwriter, producer, instrumentation and programming
  • Bilal "The Chef" – songwriter
  • The WAV.s – producer, instrumentation, programming and spoken vocals
  • AJ Junior – recording, engineering
  • Trevor Muzzy – recording, engineering and mixing
  • Chris Gehringer – mastering

ChartsEdit

Release historyEdit

Country Date Format Label
United Kingdom[46] September 12, 2011 Radio airplay Universal Motown
Australia[19] October 26, 2011 Digital download
New Zealand[17]
Australia[47] October 31, 2011 Mainstream radio airplay
Germany[48] November 4, 2011 Digital download
Austria[49]
Ireland[50] November 18, 2011
Norway[51]
Switzerland[52]
Belgium[53] November 20, 2011
Finland[54]
Italy[55]
Luxembourg[56]
Portugal[57]
United Kingdom[58][failed verification]
Spain[59] November 21, 2011
Singapore[60]
Germany[34] December 2, 2011 CD single

See alsoEdit

ReferencesEdit

  1. ^ "Billboard review 'Here I Am'".
  2. ^ a b c d Kellman, Andy (July 25, 2011). "Here I Am – Kelly Rowland: Review". Allmusic. (Rovi Corporation). Retrieved July 25, 2011.
  3. ^ a b c "Kelly Rowland – Here I Am". Slant Magazine. July 25, 2011. Retrieved December 15, 2011.
  4. ^ a b Gardner, Elyssa (July 25, 2011). "Kelly Rowland says 'Here I Am' with Predictable Pop". USA Today. Gannett Company. Retrieved December 15, 2011.
  5. ^ a b Capobianco, Ken (July 25, 2011). "Kelly Rowland, 'Here I Am'". The Boston Globe. The New York Times Company. Retrieved December 15, 2011.
  6. ^ Eger-Cooper, Matilda (July 9, 2010). "Kelly Rowland – In control of her own destiny". The Independent. London. Retrieved July 9, 2010.
  7. ^ a b c Patterson, Joseph (May 25, 2010). "Kelly Rowland: The Interview". MTV UK. MTV Networks. Retrieved June 30, 2010.
  8. ^ Rowland, Kelly (August 15, 2010). "Kelly Rowland drops by The MHMS and talks about her new projects | The Madd Hatta Morning Show". The Madd Hatter Morning Show (Interview). Interviewed by Madd Hatter. Houston, Texas: KBXX. Archived from the original on August 20, 2010. Retrieved August 17, 2010.
  9. ^ Fletcher, Alex (May 30, 2011). "Tulisa, Kelly Rowland confirmed for 'X Factor'". Digital Spy. London: Hachette Filipacchi UK. Retrieved May 30, 2011.
  10. ^ a b Catarinella, Alex (July 2010). "Kelly Rowland Takes Control: The former Destiny's Child member on her upcoming album, nude beaches and being a nerd". PAPERMAG. Archived from the original on September 19, 2010. Retrieved July 7, 2010.
  11. ^ Browne, Sarah (December 25, 2010). "Generating hit songs on the double". The Sunday Mail. News Corporation. Retrieved December 27, 2010.
  12. ^ Copsey, Robert (June 25, 2010). "Kelly Rowland "Old Label Dumped Me"". Digital Spy. Hachette Filipacchi UK. Retrieved June 26, 2010.
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External linksEdit