Dixie Carter (wrestling)

Dixie Carter-Salinas (born October 6, 1964) is an American businesswoman best known for her time as president of the professional wrestling promotion Total Nonstop Action Wrestling (TNA) from 2003 to 2016.

Dixie Carter
Dixiecarter salinas.jpg
Born (1964-10-06) October 6, 1964 (age 56)
Alma materUniversity of Mississippi
Years active1993–present
EmployerAnthem Sports & Entertainment
Board member ofFight Media Group
Spouse(s)Serg Salinas
Parent(s)Robert W. Carter
Janice Carter

Carter was in a backstage role during her early time with the company, though began to appear on TNA programming from 2009, and became an on-screen storyline character from 2010. In 2012, Carter purchased the majority share of TNA from Panda Energy International, making her the majority owner.[1] In 2016, Billy Corgan succeeded Carter as president, with Carter becoming chairwoman of the promotion. Following a restructuring period, Anthem Sports & Entertainment purchased the promotion from Carter.

Early lifeEdit

Carter was born in Dallas, Texas[2] to parents Robert W. and Janice Carter.[3] She graduated from The Hockaday School in 1982 and subsequently attended the University of Mississippi, graduating in 1986 with a Bachelor of Business Administration. While a student, Carter was active on the Student Programming Board, and was a member of the Kappa Kappa Gamma women's fraternity. In addition, Carter worked as an intern with Levenson and Hill, a marketing and advertisement firm in the Las Colinas suburb of Dallas, Texas. Upon graduating, Carter became a full-time employee of Levenson and Hill, receiving a promotion to the position of vice president at the age of 32. In 1993, she started her own business in Nashville, focusing primarily on sport and music representation.[2][4][5][6]

Business careerEdit

Total Nonstop Action Wrestling (2002–2017)Edit

In 2002, the president of Monterey Peninsula Talent (a booking agency) contacted Carter and informed her that Total Nonstop Action Wrestling, a professional wrestling promotion, required a marketing and publicity outlet. Carter began working with TNA, but, two months later, was informed by Jeff Jarrett (a part-owner of TNA) that a key financial backer (HealthSouth Corporation, which was having financial problems due to its being investigated for accounting irregularities) had withdrawn support from TNA, and that the company was in dire straits as a result.[4] Carter, claiming to "[See] the potential in a marketplace that had one company WWE with a US$900 million market cap and no competitor", contacted her parents, the owners of Panda Energy International, a Dallas-based energy company. In October 2002, Panda Energy purchased 71% of TNA from the HealthSouth Corporation for $250,000. On October 31, 2002, TNA (which originally traded as "J Sports and Entertainment") was renamed "TNA Entertainment".[4][5][7] Carter was appointed president of TNA Entertainment in spring 2003.[8] In December 2007, Carter voluntarily appeared before United States Congress to be interviewed regarding professional wrestling in the wake of the Chris Benoit double murder and suicide.[8] Carter served as the president of TNA until August 12, 2016, when she was announced as the new chairwoman of the promotion, with Billy Corgan taking over the presidency.[9] Soon after, however, it was announced that Corgan would sue the company and Carter, as he was lied to about when he would get his money back. On November 30, it was reported that Corgan had settled his lawsuit against TNA, with Anthem Sports & Entertainment Corp. acquiring the loans Corgan made to Carter in the process. In late November 2016, it was reported that, once Corgan's lawsuit was settled, TNA would go through a restructuring period that would see ownership change, with Anthem taking 85%, Aroluxe 10%, and Dixie Carter retaining 5%, making Carter the minority owner and leaving her with no decision-making power in TNA going forward.[10]

Anthem Sports & Entertainment (2017–present)Edit

On January 4, 2017, Anthem Sports and Entertainment purchased 85% majority stake of TNA Wrestling and Carter resigned as chairwoman after fourteen years in charge. Ed Nordholm of Anthem took over as president.[11] Carter joined the Advisory Board of Fight Media Group, the division of Anthem that deals with the combat sports-related assets of the company where she will focus on the global growth of the brands in that division, while also remaining as a minority shareholder of the company.[12]

Professional wrestling careerEdit

Total Nonstop Action WrestlingEdit

Sporadic appearances (2009–2012)Edit

Carter speaks to the crowd in 2010

After making only occasional appearances on pay-per-views, Carter made her first appearance on TNA Impact! on August 27, 2009, interviewing new signee Bobby Lashley.[13]

In early 2010, after the debuts of Hulk Hogan and Eric Bischoff, Carter became a regular authority figure on Impact!, before losing her on-screen power to the two of them, on the October 14, 2010, edition of Impact!.[14][15] However, Carter would make another appearance on the November 25, 2010 edition of Reaction when, in storyline, she informed Hogan and Bischoff that a judge filed an injunction against the two on behalf of Carter over not having signatory authority.[16]

On the March 3, 2011, edition of Impact!, the result of the court battle between Carter and Hogan was revealed, with Hogan declaring himself as the new head of TNA Wrestling.[17] Carter returned to TNA on October 16 at Bound for Glory, when Sting defeated Hogan to bring her back to power.[18] Carter made an appearance on the December 8th edition of Impact Wrestling, along with Sting to confront TNA World Heavyweight Champion, Bobby Roode. The segment ended with Roode spitting in Carter's face.

In the summer of 2012, Carter was also the focal point in a storyline where Kazarian and Christopher Daniels accused her of having an affair with company TNA mainstay A.J. Styles. The duo provided compromising footage of Carter and Styles entering a hotel together as well as photographs of them embracing. Carter's real-life husband Serg Salinas made a televised appearance on Impact Wrestling where he knocked Styles to the ground. It was ultimately revealed that Carter and Styles were merely helping a mutual friend, Claire Lynch, work through drug addiction issues.

Dixieland (2013–2014)Edit

Carter appeared at the ending segment of Impact Wrestling on September 19, 2013 to (in character) confront AJ Styles over the remarks he has made about the way she was running the company. Carter responded by saying that Styles was not a great wrestler and claimed that she was the one who created the Styles' persona to get marketing for the company. She added that Styles would still be living in poverty if her father didn't pay him, and she was the one who created this house (TNA). She was about to leave when Styles was going to respond, she decided to end the show by cutting off the microphones and turning off the lights, thus turning into a villainess in the process.[19] On the following episode of Impact Wrestling, Carter ripped up AJ Styles' new contract as awarded by Hulk Hogan, then gave Hogan an ultimatum to join forces with her by next week. Hogan declined her offer and quit, Carter initially begged him to reconsider, but then claimed Hogan could not quit because she had fired him, though Hogan had already walked off camera by this point.[20] At Bound For Glory, the evil Dixie interfered in the main event and ordered referee Earl Hebner not to count Styles' pin; however, Styles would ultimately defeat Bully Ray to become the TNA World Heavyweight Champion.[21] Next week, she tried to convince Styles to sign a new contract with TNA, but Styles refused, leaving the company with the title. On October 29, 2013, Carter vacated the title. However, Styles announced a title defense in Asistencia, Asesoría y Administración promotion. When Dorian Roldán, AAA owner, announced Judas Mesias as AJ's rival, Carter said that she talked with Roldán attempting to cancel the match. Meanwhile, she announced a tournament to crown a new TNA Champion, as she refused to recognize Styles' reign. Magnus eventually won the tournament and the championship at Impact Wrestling: Final Resolution by defeating Jeff Hardy in the eponymous Dixieland match, with the help of Rockstar Spud and Dixie's storyline nephew Ethan Carter III. They formed "Team Dixie" in the process.[22]

On January 9, 2014, Magnus defeated AJ Styles upon his return to TNA, unifying the titles. Styles left TNA after the match.[23] On January 30, 2014, Montel Vontavious Porter debuted in TNA as an investor and entered into a feud with Carter. At Lockdown 2014, Dixie Carter's team of Bobby Roode, Austin Aries, and The BroMans (Robbie E and Jessie Godderz) lost to MVP's team of himself, The Wolves, and Willow in a Lethal Lockdown match after interference from the special referee, Bully Ray, who was initially intended to be the "insurance" for Dixie's team. As a result of her team's defeat, MVP took control of TNA as the (storyline) Director of Wrestling Operations. Following the events of Lockdown, Dixie feuded with Bully Ray, who promised that he would put her through a table. On the June 27 tapings of Impact that aired August 7, Carter was put through a table by Bully Ray.

Various appearances (2015–2016)Edit

At the June 26, 2015 tapings for the July 8 episode of Impact Wrestling, Carter made her first televised appearance after a nearly year long absence. After her nephew, Ethan Carter III, finished his match with Kurt Angle, Carter admitted that she was on a power trip whose ego got the best of her, and that the company doesn't belong to her or her nephew, but to the fans and apologized for her actions for the past year and a half saying that she would not make those same mistakes again, this would turn Dixie into a babyface once again.[24]

On the January 5 live debut of Impact Wrestling on Pop TV, Dixie opened the show feuding with Ethan Carter III and ended up leaving abruptly when Eric Young attacked Matt Hardy, who was confronting Carter.

Personal lifeEdit

Carter is married to Serg Salinas, former music producer for TNA with whom she has two children.[25] In November 2019, Carter appeared on Ant & Dec's DNA Journey as it was revealed that she was a genetic cousin to British television presenter Declan Donnelly.[26] She has also appeared on WWE's Kurt Angle: Homecoming episode of the WWE Network series WWE 24.[27]


Carter has been criticized due to her decisions about TNA. Long time TNA wrestler AJ Styles, dubbed as The Face of TNA, said that Carter ruined TNA because her "not knowing what's best for business".[28] Former TNA booker Konnan claimed Dixie Carer is "incompetent" and "she doesn't know what she is doing".[29] Former TNA Knockouts Champion Tara ended in bad terms with TNA, stating that she wanted to "punch her in the face".[30]

Awards and accomplishmentsEdit


  1. ^ http://impactwrestling.com/impact-ventures-names-billy-corgan-its-new-president-current-president-dixie-carter-becomes-chairman/
  2. ^ a b Myers, K. (Spring 2006). "Wrestling With Success". OleMissBusiness.com. Archived from the original on April 10, 2007. Retrieved April 15, 2007.
  3. ^ "Park Cities Quail 2010 Dinner & Auction - Celebrating Robert W. Carter" (PDF). Park Cities Quail. May 3, 2010. p. 8. Archived from the original (PDF) on 4 September 2012. Retrieved 17 January 2012.
  4. ^ a b c Hall, C. (September 27, 2005). "Ex-Hockaday girl wrangles wrestlers". The Dallas Morning News. Retrieved April 15, 2007.
  5. ^ a b Robinson, B. (April 5, 2007). "From Rebel to wrestling". The DM Online. Archived from the original on June 16, 2007. Retrieved April 15, 2007.
  6. ^ Oliver, G. (June 13, 2007). "Dixie Carter reflects on five years of TNA". Canadian Online Explorer. Retrieved June 15, 2007.
  7. ^ "An Exclusive Interview With TNA President Dixie Carter". Total Nonstop Action Wrestling. August 26, 2005. Archived from the original on September 30, 2007. Retrieved April 15, 2007.
  8. ^ a b United States House Committee on Oversight and Government Reform (December 6, 2007). "Interview of: Dixie Carter" (PDF). United States House of Representatives. Archived from the original (PDF) on February 22, 2011. Retrieved April 26, 2008.
  9. ^ Currier, Joseph (2016-08-12). "Dixie Carter no longer TNA President, Billy Corgan takes over". Wrestling Observer Newsletter. Retrieved 2016-08-12.
  10. ^ "Billy Corgan settles with TNA". 30 November 2016.
  11. ^ "Dixie Carter Resigns As TNA Chairman, Anthem Forms New Company For TNA - Fightful Wrestling". www.fightful.com.
  12. ^ "Anthem Acquires Majority Interest In TNA, Dixie Carter Comments, Dixie's Status With The Company - WrestlingInc.com".
  13. ^ Keller, Wade (2009-08-28). "Keller's TNA Impact report 8/27: Results, star ratings, thoughts, observations, nitpicks, quotebook". Pro Wrestling Torch. Retrieved 2010-10-15.
  14. ^ Keller, Wade (2009-01-04). "Keller's TNA Impact live report 1/4: Jeff Hardy, NWO reunion, Hulk Hogan, TNA Knockout Title match, more surprises - ongoing coverage". Pro Wrestling Torch. Retrieved 2010-10-15.
  15. ^ Wilkenfeld, Daniel (2010-10-14). "Wilkenfeld's TNA Impact report 10/14: Complete "virtual time" coverage of Spike TV's live broadcast". Pro Wrestling Torch. Retrieved 2010-10-15.
  16. ^ Boutwell, Josh (2010-11-26). "TNA Impact Results - 11-25-10". WrestleView. Archived from the original on 2010-11-27. Retrieved 2010-11-26.
  17. ^ Caldwell, James (2011-03-03). "Caldwell's TNA Impact report 3/3: Ongoing "virtual-time" coverage of Impact on Spike TV - Hogan, wedding, 3/3/11 reveal, Tag Title match, retirement match, celebrities". Pro Wrestling Torch. Archived from the original on 2012-01-06. Retrieved 2011-03-03.
  18. ^ Caldwell, James (2011-10-16). "Caldwell's TNA Bound for Glory PPV results 10/16: Ongoing "virtual time" coverage of live PPV - Angle-Roode, Hogan-Sting". Pro Wrestling Torch. Retrieved 2011-10-16.
  19. ^ "IMPACT Coverage: Dixie/AJ Face to Face, Jeff Hardy vs. Manik, new Champion crowned - PAGE 4". Impact Wrestling. TNA. Archived from the original on 21 September 2013. Retrieved 20 September 2013.
  20. ^ Caldwell, James (2013-10-03). "CALDWELL'S TNA IMPACT RESULTS 10/3: Hogan "quits," Magnus runs the gauntlet, latest BFG PPV hype". Pro Wrestling Torch. Retrieved 2010-10-20.
  21. ^ Caldwell, James. "CALDWELL'S TNA BFG PPV RESULTS 10/20 (Hour 3): Styles vs. Bully for the TNA Title, Sting vs. Magnus". Pro Wrestling Torch. Retrieved 2013-10-20.
  22. ^ Caldwell, James (3 December 2013). "TNA News: Impact Spoilers – "Final Resolution" taping results, including TNA Title tournament winner". Pro Wrestling Torch. Retrieved 21 December 2013.
  23. ^ Caldwell, James (5 December 2013). "TNA News: Impact Spoiler from Tuesday, preview of Wednesday's Impact TV taping". Pro Wrestling Torch. Retrieved 14 January 2014.
  24. ^ "Impact Wrestling Taping Results For July 2015". www.wrestlingnewsworld.com.
  25. ^ Forman, Ross (October 4, 2006). "Part Two Of The Interview With TNA President Dixie Carter". Total Nonstop Action Wrestling. Archived from the original on October 23, 2006. Retrieved January 17, 2012.
  26. ^ https://metro.co.uk/2019/11/10/declan-donnelly-stunned-discover-related-wrestling-legend-dixie-carter-11076059/amp/
  27. ^ "Dixie Carter Interviewed for WWE 24 Special on Kurt Angle, Premieres Next Week". Pro Wrestling Sheet | Insider Wrestling News and Reports. 2017-07-07. Retrieved 2017-07-08.
  28. ^ https://www.fightful.com/wrestling/aj-styles-dixie-carter-100-ruined-tna
  29. ^ https://superluchas.com/konnan-sobre-tna-dixie-carter-es-incompetente/
  30. ^ https://superluchas.com/lisa-marie-varon-tara-termino-muy-resentida-con-tna-incluso-queria-golpear-dixie-carter/
  31. ^ Reynolds, RD (January 20, 2014). "Induction: Heel Dixie Carter - 2013 Gooker Award Winner (Winner Turkey Dinner)!". WrestleCrap. Retrieved February 16, 2019.

External linksEdit