Director's Special, commonly referred to by its abbreviation DSP, is a brand of Indian whisky, manufactured by United Spirits Ltd (USL). It is molasses based. Shaw Wallace won a legal battle in US courts against the Scotch Whisky Association (SWA) to sell the product as "whisky".[1]
 | |
| Type | Indian whisky |
|---|---|
| Manufacturer | United Spirits Ltd (USL) |
| Country of origin | India |
| Alcohol by volume | 42.8% |
| Related products | |
History
editDSP was originally manufactured by Shaw Wallace.[2]
United Spirits Ltd (USL), a subsidiary of the United Breweries Group (UB Group), acquired Shaw Wallace in July 2005.[3] On 1 April 2008, Shaw Wallace was merged with USL and DSP officially became a USL brand.[4] In April 2008, the UB Group appointed London-based design firm Claessens International to create new packaging.[5][6]
DSP Black
editDSP Black, expanded to Director's Special Black, is an extension of the Director's Special brand into the deluxe whisky segment[7] of the Indian market. It was launched in 1988 by Shaw Wallace.[8]
Sales
editThe following table shows the annual sales of Director's Special and DSP Black:
| Year | Sales (in million cases) | |
|---|---|---|
| DSP | DSP Black | |
| 2001-02 | 3[2] | |
| 2006[9] | 3.8 | 0.9 |
| 2007[9] | 3.7 | 1.3 |
| 2008[9] | 4 | 1.8 |
| 2009[9] | 4.4 | 2 |
| 2010[9] | 4.5 | 2.9 |
| 2011[9] | 4.5 | 2.9 |
| 2012[10] | 4.3 | 2.9 |
See also
editReferences
edit- ^ "Real whisky- distilled in India from syrup". The Scotsman. 23 June 2002. Retrieved 29 July 2013.
- ^ a b "DSP whisky aims for top slot". Business Line. 23 April 2002. Retrieved 29 July 2013.
- ^ "Radico, Mason, BDA in fray for part of SWC liquor biz ICICI Bank talking to suitors". Business Line. 31 May 2005. Retrieved 9 June 2013.
- ^ "Shaw Wallace board okays merger with USL". The Hindu. 30 November 2007. Archived from the original on 2 December 2007. Retrieved 9 June 2013.
- ^ Udit Prasanna Mukherji (26 April 2008). "Mallya to keep brand Shaw Wallace alive". The Times of India. Archived from the original on 16 June 2013. Retrieved 9 June 2013.
- ^ M Padmakshan (3 August 2002). "Liquor brands going for stylish, sleeker looks". The Economic Times. Archived from the original on 22 February 2014. Retrieved 9 June 2013.
- ^ "SWC to expand its portfolio, tap low-end market". The Indian Express. 16 November 1998. Retrieved 29 July 2013.
- ^ "DSP Black". Unitedspirits.in. Archived from the original on 26 July 2013. Retrieved 29 July 2013.
- ^ a b c d e f "WORLD WHISKIES – Brand Champions 2012". Thespiritsbusiness.com. 18 July 2012. Retrieved 8 June 2013.
- ^ "Indian Whisky Brand Champions 2013". Thespiritsbusiness.com. 8 July 2013. Retrieved 29 July 2013.