Content (media)

  (Redirected from Content (media and publishing))

Content is the information and experiences; directed at an end-user or audience in publishing, art, and communication. Content is delivered via different media including, the Internet, cinema, television, radio, smartphones, audio CDs, books, e-books, magazines, and live events. Live events include speeches, conferences, and stage performances. These mediums are considered a "social object" where discussions occur, and helps people to interact with others. An extension to how people communicate and relate to one another when it comes to the content they come across.[1] Content within media focuses on the attention and how receptive the audience is to the content. Circulation brings the content to everyone and help spread it to reach large audiences. It is a process in which everyone who encounters any type of content will go through a cycle where they encounter the content, interpret it, and continues to share it with other people.

Content valueEdit

Content Writing digital art representation

Content refers to the information provided through the Content is the information and experiences directed at an end-user or audience[2] in publishing, art, and communication. Content is "something that is to be expressed through some medium, as speech, writing or any of various arts."[3] Some features of content include the medium which is often referred to as the materials and tools to help convey messages within the media realm.[4] The medium, however, provides little to no value to the end-user without the information and experiences that make up the content. Communication theory philosopher Marshall McLuhan famously coined the phrase, "The medium is the message."[5] In the case of content, the channel through which information is delivered, the "medium" affects how the end-user perceives content, the "message." Media is a source where people receive much of their information through mediums including newspapers, television, and radio. They work to collect information and make it accessible to everyone.

Content leads to influencing other people in creating their content, sometimes in a way that the original author couldn't plan or imagine. The author, producer or publisher of a source of information and experiences may directly be responsible for the entire value they establish as content. The option of user innovation in a medium means that users can develop their content from existing content. Much of social media content is derived this way by effectively re-cycling content in a slightly different format.[6] Social media platforms give users the space for storage and provide tools to create content. Social media is an interactive technology that allows people to create or share/exchange ideas, information, and other forms of expression. It includes platforms that give users a space for storage and provide plenty of tools to promote, organize and advertise their thoughts.

Technological AdvancementsEdit

Traditionally, content is edited and tailored to the public through news editors, authors, and content creators. However, not all information content requires creative authoring or editing. Through recent technological developments, truth is found in philosopher Marshall McLuhan's idea of a global village. New technologies allow for instantaneous movement of information from every corner to every point at the same time.[5] This causes the globe to be contracted into a village by electric technology, such as smartphones and automated sensors. These new technologies can record events anywhere for publishing and converting to potentially reach a global audience through various internet channels such as YouTube. Content is no longer a product of only reputable sources. New technology has made primary sources of content more available.

Internet technology

Media production and delivery technology may potentially enhance the value by formatting, filtering, and combining different types of content for new audiences. There is a great value of content in the digital space and it is determined by how much attention it receives. Less emphasis on value from content stored for possible use in its original form and more emphasis on rapid re-purposing, reuse, and redeployment has led many publishers and media producers to view their primary function less as originators and more as transformers of content. Thus, one finds out that institutions that used to focus on publishing printed materials are now publishing both databases and software to combine content from various sources for a wider variety of audiences.[5]

There are examples of the technological advancements of content within media such, as social networking sites and smartphone applications. These work to bring people and their communities together to engage with one another in the digital world.[6] There is a wide range of internet technology devices that provide a space for everyone to create content. These devices include smartphones, tablets, wearable technologies—and online spaces such as virtual communities, blogs, and forums. This helps to create digital environments where events and realities are created and help to change the ways people communicate with one another.

Content RegulationEdit

Federal Communications Commission

In 1934, the Communications Act worked to create the Federal Communications Commission, which is an agency that works to regulate interstate and foreign communications. They are given the power to make legal decisions and judgments about regulation content under the Communications Satellite Act of 1962, including the regulation of cable television operation, telegraph, telephone, two-way radio and radio operators, satellite communication and the internet. The FCC helps to maintain many areas regarding regulation which includes fair competition, media responsibility, public safety, and homeland security.[7]

Governments around the world work to regulate media using measures from content restrictions that go against the constitutional freedom of expression.[8] The editorial restrictions between content, media, and regulation work to get rid of inappropriate content. The types of regulation and the enforcement that comes with it vary depending on the country. With the restrictions, there are controls in place that help with regulating and getting rid of content. This may include content that has a specific moral standard or "non-mainstream" viewpoints. About 48 countries have taken legislative or administrative steps to regulate technology companies and the content that goes along with them. They work to solve the societal issues that occur online, such as harassment and extremism, and works better to protect people from fraudulent activity, exploitative business practices and protect human rights.[9]

At least 24 countries have worked to pass or have announced new laws or rules that work to regulate content within digital platforms. Including requirements that take down illegal content, generate penalties, appoint legal representatives to manage state requests, and provide more transparency. There are measures put in place where there's increased censorship towards topics such as politics, religion, sexual or gender identity, and ethnicity. These topics may be used to oppress marginalized communities and opinions that people may share in the digital space. The government is implementing these legislations to work to censor and surveil the content that circulates within media. Regulating content is a way to mitigate online harms that can occur within media platforms.[9]

Users' online activities are continuously being moderated due to the decrease in internet freedom over the years. These moderations were put in place to combat the issue of online harm can include discrimination and oppression. Some of the laws in place are designed to suppress content that is relative to the government and harmful content towards users. The government mandated the use of Artificial Intelligence (AI) to remove content that pertains to political, social, and religious expression.[9] Democratic governments must authorize people to express themselves freely in the digital sphere. Over the years, content regulation has been put in place to protect and promote human rights and digital rights.

See alsoEdit


  1. ^ "What is social media?", How the World Changed Social Media, UCL Press, pp. 1–8, 2016-02-29, doi:10.2307/j.ctt1g69z35.8, retrieved 2021-10-19
  2. ^ Gregory, Michael (2001), "What can linguistics learn from translation?", Exploring Translation and Multilingual Text Production: Beyond Content, Berlin, Boston: DE GRUYTER, doi:10.1515/9783110866193.19, ISBN 9783110866193, retrieved 2021-10-29
  3. ^ "Definition of content |". Retrieved 2021-10-29.
  4. ^ "Medium, Media". Writing Commons (in American English). Retrieved 2021-11-15.
  5. ^ a b c Levine, Stuart; McLuhan, Marshall (1964). "Understanding Media: The Extensions of Man". American Quarterly. 16 (4): 646. doi:10.2307/2711172. ISSN 0003-0678. JSTOR 2711172.
  6. ^ a b Manovich, Lev (January 2009). "The Practice of Everyday (Media) Life: From Mass Consumption to Mass Cultural Production?". Critical Inquiry. 35 (2): 319–331. doi:10.1086/596645. ISSN 0093-1896. S2CID 143984473.
  7. ^ Guillen, Matthew (2001). "Media Type and Content Regulation". Revue Française d'Études Américaines. 88 (2): 101. doi:10.3917/rfea.088.0101. ISSN 0397-7870.
  8. ^ Djankov, Simeon; McLiesh, Caralee; Nenova, Tatiana; Shleifer, Andrei (October 2003). "Who Owns the Media?". The Journal of Law and Economics. 46 (2): 341–382. doi:10.1086/377116. ISSN 0022-2186. S2CID 14055857.
  9. ^ a b c "Freedom on the net". Human Rights Documents online. doi:10.1163/2210-7975_hrd-1234-2014001. Retrieved 2021-11-15.