This article is about the current bowl game first played in December 2014. For the 1948 bowl game played in Lafayette, Louisiana, see Camellia Bowl (1948). For the college football playoff game, see Camellia Bowl (1961–80).
Since its inception, the game had been sponsored by Raycom Media, a major owner of television stations in the southeastern United States with heavy involvement in college sports broadcasting, and was officially known as the Raycom Media Camellia Bowl. In June 2018, Gray Television announced its intent to acquire Raycom; the acquisition was completed in January 2019. Sponsorship of the Camellia Bowl for its 2019 edition and beyond is unclear.