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Burning off

In broadcast programming, burning off is the airing of otherwise-abandoned television programs, usually by scheduling in far less important time slots, moving shows to less important sister networks, or taking extensive hiatuses.

Abandoned programs may be burned off for a number of reasons:

  • They have to air to meet contractual or legal requirements.
  • The production company needs enough first-run episodes to meet minimum requirements for syndication.
  • Their use as "filler" is perceived as slightly more profitable than reruns or other fillers.

MethodsEdit

Up through the 1990s, this often meant the airing of pilots for shows that were not going to be picked up, such as The Art of Being Nick, Poochinski and Barney Miller, usually during the summer months to provide some form of new programming which is new (in the technical sense). In a few cases, the pilot may prove popular enough that a series is eventually commissioned; such was the case with Barney Miller and The Seinfeld Chronicles, the latter of which led to the long-running sitcom Seinfeld. The anthology series Love, American Style was devoted to many such failed pilots.

Since the late 1990s, episodes of long-running shows that are no longer hits and have been taken off the schedule have been burned off. The Drew Carey Show is an example of a series whose entire final season was burned off (the series' ninth season aired on ABC in the summer of 2004). In many cases, instead of airing the episodes during the regular television season, the episodes are held back and presented during the summer months to fulfill the network's obligation to air them and to produce at least some return on their investment. Recent examples of summer burn-offs include Fox's Sons of Tucson (2010) and the NBC medical/fantasy drama Do No Harm (2013).[1][2]

Some programs may not air even in this form; in 2010, the final unaired episodes of the seldom-promoted ABC workplace comedy Better Off Ted were to be used solely as a filler just in case the 2010 NBA Finals ended after five games. However, the Finals were a full seven-game series, and the remaining episodes of Better Off Ted would not premiere until the release of the series' second season DVD box set and eventual streaming on Netflix.

During the 2009–10 season, Fox aired 37 first-run episodes of the sitcom 'Til Death: 22 season four episodes and 15 unaired episodes from season three. The series had been renewed for a fourth season only after Sony Pictures Television offered Fox a discount on the licensing fee in order to get enough episodes aired to compile a saleable syndication package. Several episodes of the series were burned off in unusual time slots, including: four episodes in a Christmas Day "marathon", two episodes being aired against Super Bowl XLIV, and three unaired third season episodes being broadcast in June after the fourth season (and series) finale had already aired in May.[3][4]

Other examples include in television syndication, having a station pick up one program solely to air another, as was the case in 2009 when a syndicator offered stripped repeats of MTV's Laguna Beach which were of little interest to viewers or the stations themselves, but eventually led into the more popular MTV series The Hills, which was part of the same package. In the reverse, shows such as The Golden Girls and Three's Company have had their spin-offs (in the mentioned cases, The Golden Palace and Three's a Crowd) bundled together due to the strong continuity between the original series and the spin-off.

Often, the program is moved to a sister cable network into low-profile time slots to mute collateral damage to the main broadcast's schedule as much as possible. Such was the case with NBC's broadcast airing of the MySpace series Quarterlife, the ABC pageant reality series All American Girl and ABC's Greg Behrendt's Wake Up Call. In these cases, Quarterlife aired in the form of a one-day marathon on Bravo, while All American Girl was placed on ABC Family. In the case of Wake Up Call, the show never aired on ABC due to several factors, including the failure of Berhendt's self-titled talk show during the same season, and a glut of reality series during the 2006–07 summer season. The program was held up until January 2009, when it had a short run on ABC's SoapNet. In 2011, Fox similarly dumped the canceled sitcom Running Wilde on sister channel FX after a short burn-off run on the network's late night Saturday lineup; FX consigned the show to four different time slots during the burn off.

Nickelodeon often uses its sister networks TeenNick and Nicktoons to burn off series that failed on Nickelodeon, or to air acquired programming from its international sister networks which contractually require a minimum American run (the fourth season of Oggy and the Cockroaches, a show popular in its home European market but mediocre in American airings on Fox Family and Nickelodeon, is an example of this; it was removed from Nickelodeon and burned off in low-viewed Nicktoons timeslots as fast as possible due to unnoticed background comical nudity in an episode).

Similarly, Cartoon Network has been using its sister channel Boomerang as a burn-off channel in recent years, airing shows that did not do good in the ratings on Cartoon Network (such as Grojband and The Garfield Show), and also airing episodes of some of Cartoon Network's acquired shows before they aired on Cartoon Network (such as Johnny Test and Peanuts). Due to the fact that Boomerang usually doesn't advertise these shows when the network airs new episodes of them, combined with the fact that Boomerang isn't available on many cable providers, the ratings for these shows hit a drastic low when they move to Boomerang. [5]

Another case involving cable television had the final five episodes of Syfy's Caprica being burned off on January 4, 2011 after the network determined that it would neither renew the series nor be able to support a traditional finale due to scheduling factors.

In March 2014, the A&E series Those Who Kill was moved to Lifetime Movie Network after A&E canceled the show following two low-rated episodes.[6]

See alsoEdit

  • Ashcan copy – publications created only to fulfill obligations rather than for popular distribution

ReferencesEdit

  1. ^ Schneider, Michael (April 6, 2010). "Fox axes 'Sons of Tucson'". Variety. Retrieved April 6, 2010. 
  2. ^ "'Human Target,' 'Lie to Me,' 'Sons of Tucson': Keep 'em or kill 'em?". 
  3. ^ Fox Broadcasting. " 'Til Death Fact Sheet" Archived July 22, 2012, at the Wayback Machine.. FoxFlash.com. Press release. Retrieved March 8, 2010.
  4. ^ Longsdorf, Amy (January 24, 2010) "Kate Micucci: 'Really exciting things are starting to happen'" Archived September 4, 2010, at WebCite The Morning Call. Retrieved March 8, 2010.
  5. ^ http://www.showbuzzdaily.com/articles/showbuzzdailys-top-150-monday-cable-originals-network-finals-10-24-2016.html#comment-166052
  6. ^ Andreeva, Nellie (March 25, 2014). "Benched A&E Drama Series 'Those Who Kill' To Air On Sibling LMN". Deadline Hollywood. Retrieved March 26, 2014.