Brad Michael Sham (born August 16, 1949) is an American sportscaster who is known as the "Voice of the Dallas Cowboys".[1] Sham is currently heard on the Dallas Cowboys Radio Network, including the flagship stations 1080 AM KRLD, where Sham held the position of Sports Director between 1976 and 1981; and 105.3 KRLD-FM "The Fan". Prior to 2009, Cowboys games were broadcast on 1310 AM KTCK "The Ticket" and 93.3 FM KDBN "The Bone", and also previously on 103.7 KVIL FM and 98.7 FM KLUV "K-LUV." Sham made his acting debut in the 2008 movie, W.[2]


Sham has been with the Cowboys since 1976, when he was hired to be their color analyst alongside play-by-play man Verne Lundquist. When Lundquist left for CBS in 1984, Sham became the lead play-by-play man, a position he has held ever since (save for three seasons in the mid-1990s). In 2003, Sham wrote Dallas Cowboys: Colorful Tales of America's Greatest Teams (ISBN 0762727594). He also contributes weekly columns to The 2009 season marked Sham's 30th year with the organization; the longest of any broadcaster with the team, albeit not consecutive due to his three-year absence from the club from 1995–97.

Brad also spent over a decade as the radio voice of the Texas Longhorns' football and basketball teams (mostly in the 1980s), which also aired on flagship KRLD and on the Mutual Southwest Radio Network.

In addition to this, Sham has done NFL play-by-play for the NFL on Westwood One, the NFL on Fox, TNT Sunday Night Football, and the NFL on CBS for one game in 2004. He has also worked games for NFL Europe and the Arena Football League's Dallas Desperados. Sham has extensive experience broadcasting collegiate sports, having done play-by-play for NCAA athletics, most notably the NCAA Men's Division I Basketball Championship and college football. Sham has been in the booth for 26 Cotton Bowl Classics, calling play-by-play for 25 years and serving as the analyst for 1 year. Sham still free-lances with Fox during Sundays in which the Cowboys are not playing. Sham also serves as a play-by-play broadcaster for the Big 12 Network basketball Saturdays as well as for select ESPN Network Big 12 games.

While with KRLD, Sham served as the Texas Rangers' radio voice between 1995 and 1997. He has also worked Major League Soccer games for the Dallas Burn (now FC Dallas) and North American Soccer League games for the Dallas Tornado. He also provided color commentary for ESPN's coverage of the NASL in 1982.[3] He also was part of the crew that covered the 1998 Winter Olympics in Nagano, Japan.

Sham, who is Jewish,[4] is a graduate of the University of Missouri School of Journalism (1970), where he was also a brother of the Alpha Epsilon Pi fraternity. Sham has won the NSSA Texas Sportscaster of the Year award 11 times, and is a member of the Texas Radio Hall of Fame.


  1. ^ Fisher, Mike (September 17, 2019). "A Cowboys voice night off in Week 4, with Ted Emrich stepping in for Brad Sham". Sports Illustrated. Retrieved October 20, 2019.
  2. ^ "Brad Sham". WestwoodOne. Retrieved 18 June 2014.
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  4. ^ "Brad Sham to Call Yom Kippur, Tony Romo". Retrieved 18 June 2014.