Boutique hotel

A boutique hotel is a small hotel which typically has between 10 and 100 rooms[1] in settings with upscale accommodations and individualized unique selling points (USPs).

110-room Madison Hotel in Memphis, Tennessee
Morgan House, a colonial mansion in Kalimpong, India, has been converted into a boutique hotel


Boutique hotels began appearing in the 1980s in major cities like London, New York, and San Francisco. Two of the first opened in 1981: Blakes Hotel in South Kensington, London (designed by Anouska Hempel) and the Bedford in Union Square, San Francisco (the first in a series of 34 boutique hotels currently operated by the Kimpton Group). Although there is some debate as to whether it was the first boutique hotel, Morgans, founded by Ian Shrager and Steve Rubell in New York City, is the most notable of the era; it debuted in 1984. San Francisco & Los Angeles boutique hoteliers, Paul Ruffino, Charles Mosser & Chip Connely were engaged in what was an East Coast/West Coast debate over who coined the phrase. Many have laid claim.[2]

International hotel chains later began to establish luxury boutique sub-brands to capitalize on the growth of this sector.[3]


Many boutique hotels are furnished in a themed, stylish and/or aspirational[4] manner with distinctive concepts, often reflecting the local culture and neighbourhoods to which the hotels reside in. The popularity of the boutique concept has prompted some multi-national hotel companies to try to capture a market share.[4] In the United States, New York City remains an important centre for boutique hotels clustered about Manhattan.[5] Some members of the hospitality industry are following the general "no-frill chic" consumer trend, with affordable or budget boutique hotels being created all around the world.[6] Boutique hotels are found in London, New York City, Miami, New Orleans and Los Angeles. They are also found in resort destinations with exotic amenities such as electronics, spas, yoga and painting classes.[7]


  1. ^ "What Are Boutique Hotels – Written By: Karen Tina Harrison –". Retrieved 2013-11-24.
  2. ^ Rosner, Cheryl. "What is a boutique hotel?". Stayful. Archived from the original on 2017-06-24. Retrieved 6 February 2015.
  3. ^ "History of Boutique Hotels". Retrieved 2017-03-08.
  4. ^ a b "The Boutique Hotel: Fad or Phenomenon" (PDF). Archived from the original (PDF) on 2018-07-05. Retrieved 2007-04-24.
  5. ^ Levenson, Eugenia (2007-11-12). "Road Warrior: Michelin Guide's Jean-Luc Naret". CNN. Retrieved 2008-01-15.
  6. ^ "No-frills chic hits the hospitality industry". Archived from the original on 2010-06-24. Retrieved 2007-10-11.
  7. ^ "The Definition of Boutique Hotels – Written By: Lucienne Anhar – HVS International". Retrieved 2014-04-03.