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BookTube refers to the group of content creators on YouTube that film videos based on books.[1][2][3] Similar to beauty gurus or gamers, BookTubers are a specific subset of the YouTube community. While the majority of BookTubers focus on Young Adult literature, many address other types, such as classics, science fiction, fantasy, literary fiction, children's literature, comics, romance and non-fiction.[4]

Contents

BackgroundEdit

The BookTube community has grown exponentially in recent years.[5] Many channels have thousands (and sometimes hundreds of thousands) of subscribers. Outside of YouTube, BookTubers can be found at book and YouTube conventions like YallFest,[6] BookCon,[7] and VidCon.[8]

Types of videosEdit

There are several different types of videos that BookTubers film.[9][10]

Some are reviews of books, detailing what they did or did not like about a certain book.[11] These reviews can also be of Advanced Reader Copies (ARCs) that are provided by book publishers who may wish to advertise using word of mouth.

BookTubers also make haul videos where they show the different books from trips to the bookstore, or an overview of the books that they got throughout a period of time. They also make unhaul videos where they discuss any books that they are removing from their collection.

Other common types of videos include:

  • Bookshelf tours videos where they reorganize their bookshelves
  • TBR (to be read) videos where they list what they intend to read in the immediate future
  • Wrap-up videos containing discussions about books the BookTuber has read in a particular period of time
  • Tag videos consisting of a series of questions or challenges around a theme which the BookTuber answers, then tags other BookTubers to answer
  • Discussion videos addressing themes across books, or issues arising in the BookTube community
  • Collaborations where games related to characters from books or some form of a tag video are played
  • Interviews with popular authors

BookTube traditions and cultureEdit

Booktube is a community of video makers and watchers rather than a group of individuals doing similar things. There is a shared vocabulary (largely drawn from the wider bookish community), intertextuality (whereby BookTubers react and respond to other BookTubers), common traditions and some broadly shared values.

Vocabulary[12][13]Edit

  • Bookternet: book and reading related internet enclaves, including book bloggers,[14] book podcasts,[15] BookTube, Bookstagram,[16] goodreads, Reblog Bookclub (on tumblr)[17]
  • TBR : to be read. These books can be: chosen to be read next, the total of unread books owned by a BookTuber, or books, not necessarily owned, that a BookTuber wishes to read
  • ARC : advanced reader copy. A not-for-sale copy of a yet-to-be-published book provided free by the publisher for publicity purposes, often distributed at conventions. The aim of these is to promote a book through word of mouth prior to release
  • Reading Slump: a period of time in which a BookTuber lacks the inspiration to read, or when reading is much slower than usual
  • Book Swag : book-themed non-book items such as T-shirts, tote bags, mugs etc.
  • Ship, Shipping: to support/endorse a relationship between fictional characters
  • Spoilers: Details of the content of a book which give away important plot developments

TraditionsEdit

  • Readathon: an event where participants read together over a defined period of time
  • Shout outs where BookTubers recommend other BookTube channels in their videos.
  • NaNoWriMo: Many BookTubers, who are also avid writers, tend to participate in this challenge where one attempts to write a 50,000 word novel in the month of November

Notable BooktubersEdit

Though the BookTube community is fairly small, it has seen significant growth in recent years.[18][19] Some notable BookTubers are (as of 2019):

  • polandbananasBOOKS (Christine Riccio): with over 400,000 subscribers, she owns the largest BookTube channel (as of March 2019).[20] Her debut novel, titled Again, But Better is expected to be released in May 2019.
  • hardbackhoarder[21]
  • superspacechick [22]
  • zarriahrose[23]
  • pagesandpens[24]
  • bookswithchloe[25]
  • ProblemsofaBookNerd
  • abookutopia (Sasha Alsberg)[26]: Alsberg collaborated with author Lindsay Cummings to write Zenith. It was released in 2016 as two ebooks and became a #1 New York Times Best Seller.[27] The book was then released in print on January 16, 2018.[28][29]
  • Clau Reads Books (Claudia Ramírez): [30] (in Spanish)
  • jessethereader (Jesse George)[31]
  • Katytastic (Kat O’Keeffe)
  • Little Book Owl (Catriona Feeney)[32]
  • booksandquills (Sanne Vliegenthart)[33]
  • readbyzoe (Zoë Herdt)[34]
  • Hailey In Bookland (Hailey LeBlanc)[35]
  • Andreo Rowling (Andrea Izquierdo)[36] (in Spanish)
  • Ariel Bissett[37]
  • A Clockwork Reader (Hannah)
  • emmmabooks (Emma Giordano)
  • Tashapolis (Natasha Polis)[38]
  • Stripped Cover Lit (Adrian Fort and Dalton Gentry)[39]
  • Becca and the Books[40]
  • Epic Reads (Margot)[41]
  • PeruseProject (Regan)[42]

In July 2017, Bloomsbury published Because You Love to Hate Me, an anthology of 13 short stories written by 13 Young Adult authors, including Nicola Yoon, Marissa Meyer, Renee Ahdieh, and April Genevieve Tucholke, who were paired with 13 BookTubers. Ameriie, a Grammy-nominated singer, writer, and YouTuber came up with the idea and edited the book.[43]

ReferencesEdit

  1. ^ Scott, Kate (2014-04-02). "A Beginner's Guide to BookTube". BOOK RIOT. Retrieved 2017-03-28.
  2. ^ Oulton, Emma. "5 Reasons To Set Up A BookTube Account Of Your Own". Retrieved 2017-03-28.
  3. ^ "#YouTubeWeek: A BookTube Crash Course, a guest post by AbbyRoseReads — @TLT16 Teen Librarian Toolbox". www.teenlibrariantoolbox.com. Retrieved 2017-03-28.
  4. ^ "Amazing BookTube Channels To Suit Every Reading Personality". Huffpost. Retrieved February 28, 2019.
  5. ^ "A new digital phenomenon: the rise of the Booktubers". Cafebabel. Retrieved 2017-03-28.
  6. ^ "YALLFest". www.yallfest.org. Retrieved 2017-03-27.
  7. ^ "Booksplosion BookTube Panel - Conferences - BookCon 2017". www.thebookcon.com. 2016-04-19. Retrieved 2017-03-27.
  8. ^ "VidCon on Twitter". Twitter. Retrieved 2017-03-27.
  9. ^ "6 Types of Videos Unique to BookTube". ZEFR Insights. 2014-08-19. Retrieved 2017-03-27.
  10. ^ "15 BookTubers To Suit Your Reading Personality". The Huffington Post. Retrieved 2017-03-28.
  11. ^ "Great Sci-Fi & Fantasy BookTubers to Follow". Tor.com. 2016-07-26. Retrieved 2017-03-27.
  12. ^ "A Short Glossary of Book Nerds' Commonly Used Terms". Off the Beaten Shelf. Retrieved 2017-05-20.
  13. ^ WhispersOfTheSilentWind (2016-01-23), Bookish Internet Terms | A Bibliophile's Guide, retrieved 2017-05-20
  14. ^ Inc, Scribendi. "The 17 Best Book Blogs to Read in 2017 | Scribendi.com". Retrieved 2017-05-20.
  15. ^ Lowe, Simon (2016-11-07). "Words in your ears: the 10 best books podcasts". The Guardian. ISSN 0261-3077. Retrieved 2017-05-20.
  16. ^ "How To Fabulously Get Started On #Bookstagram". Paper Fury. 2016-07-16. Retrieved 2017-05-20.
  17. ^ "Reblog Book Club". Reblog Book Club. Retrieved 2017-05-20.
  18. ^ "What is Booktube?". Bookinity. Retrieved 2017-03-28.
  19. ^ "Meet the YouTube Stars Turning Viewers Into Readers". The New York Times. Retrieved March 3, 2019.
  20. ^ "abookutopia". YouTube. Retrieved 2017-05-20.
  21. ^ "hardbackhoarder". YouTube. Retrieved 2018-05-20.
  22. ^ "superspacechick". YouTube. Retrieved 2018-05-20.
  23. ^ "zarriahrose". YouTube. Retrieved 2018-09-20.
  24. ^ "pagesandpens". YouTube. Retrieved 2017-05-20.
  25. ^ "bookswithchloe". YouTube. Retrieved 2018-05-20.
  26. ^ "abookutopia". YouTube. Retrieved 2017-05-20.
  27. ^ Lussier, Germain (8 August 2016). "The Self-Published Scifi Sensation Zenith Is the Latest eBook to Make the Jump to Physical Media". Gizmodo. Retrieved 10 February 2018.
  28. ^ "Zenith (The Androma Saga #1)".
  29. ^ "Zenith The Androma Saga". Zenith The Androma Saga. Retrieved 2017-03-27.
  30. ^ "Clau Reads Books". YouTube. Retrieved 2017-10-14.
  31. ^ "jessethereader". YouTube. Retrieved 2017-05-20.
  32. ^ "Little Book Owl". YouTube. Retrieved 2017-05-20.
  33. ^ "booksandquills". YouTube. Retrieved 2017-05-20.
  34. ^ "readbyzoe". YouTube. Retrieved 2017-05-20.
  35. ^ "Hailey In Bookland". YouTube. Retrieved 2017-05-20.
  36. ^ "Andreo Rowling". YouTube. Retrieved 2017-10-14.
  37. ^ "Ariel Bissett". YouTube. Retrieved 2017-05-20.
  38. ^ "Tashapolis". YouTube. Retrieved 2017-05-20.
  39. ^ "Stripped Cover Lit". YouTube. Retrieved 2018-09-18.
  40. ^ "Becca and the Books". YouTube. Retrieved 2019-01-19.
  41. ^ "Epic Reads". YouTube. Retrieved 2019-02-25.
  42. ^ "PeruseProject". YouTube. Retrieved 2019-02-25.
  43. ^ Shannon Maughan (28 April 2016). "Bloomsbury Anthology Pairs YA Authors and Booktubers". Publishers Weekly. Retrieved 10 February 2018.