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Bob Gold & Associates is an independent Southern California-based publication relations agency founded by Bob Gold in 1997.[1] The company has offices in New York City, Chicago and Southern California.[2] Bob Gold & Associates is also a co-founder of the Whiteoaks International Network,[3] serving organizations around the world with 15 partnering agencies in 5 continents.[4]

HistoryEdit

Bob Gold & Associates was founded by University of Southern California (USC) Annenberg School Alumni Bob Gold.[5] The firm opened its first office in Torrance, California in 1997,[6] before relocating to nearby Redondo Beach, California in 2013.[7]

The PR firm serves clients nationally in North America as well as internationally with clients located in Europe and Asia.[8][9]

The PR agency has helped launch companies and programming networks, re-branded others, and created campaigns for numerous start-ups.[10] Principle Bob Gold serves on the Board of Directors for the (SCTE) Society of Cable Telecommunications Engineers Foundation where he is the only non-engineer to serve on the board.[11] In 2007 Gold was inducted into the Cable TV Pioneers Hall of Fame [12] and has served on numerous committees and boards that range from the Academy of Television Arts and Sciences to the Alzheimer’s Association, USC Annenberg Alumni Board [13] and the Long Beach Grand Cru benefiting the Los Angeles Legal Aid Foundation.[14]

ServicesEdit

Bob Gold & Associates specializes in communications for companies working in the industries of: Cable TV, Telecommunications, High Tech, Sports and Customer Care.[15]

Clients from the past two decades include: Adelphia,[16] ESPN,[17] Channel Master,[18] Residents Medical,[19] Hitachi Consulting,[20] EchoStar,[21] Clearleap,[22] and Sling Media,[23] among others.

Notable workEdit

Bob Gold & Associates produced for Charter Communications the original Jim Belushi and Dan Aykroyd Have Love Will Travel, a TV special that was an exclusive video on demand concert for Charter Digital Cable subscribers.[24][25]

In December 2013, Bob Gold & Associates arranged for a high-profile interview conducted by New York Times Sports TV columnist Richard Sandomir and beIN Sports La Liga on-air commentator Ray Hudson.[26]

The company represented Sprint’s new and expanding 4G LTE network in Southern California, with an event headlined by former Los Angeles Lakers star Pau Gasol.[27] Gasol participated in a four-hour event that included a game of H-O-R-S-E at a Los Angeles Community rec center (approx. 350 attendees), signing autographs and taking pictures at a Sprint store (approx. 200 attendees).[27] The event hashtag #SprintGasol was used in 120 tweets with more than 2,440,294 million accounts reached.[28]

In the summer of 2013, the Ventura County Planning Department had given preliminary approval to allowing the housing of five tigers in a residential Malibu neighborhood within Ventura County. Residents only had a matter of days to appeal the decision to try to stop one of the world’s most dangerous animals to be housed in their backyards. Bob Gold & Associates ran a campaign to inform the public about the situation and assist in generating public outcry against the highly dangerous initial county decision. The planning department ultimately voted against housing tigers in Malibu.[29] As a result of their successful campaign, they won the 2014 PRism Award for the Pro Bono Program category.[30]

Los Angeles Business Journal ranked Bob Gold & Associates #28 Best Public Relations Agency in their 2015 The List issue.[31] Bob Gold & Associates also placed #9 on topPRagencies' Top 10 Telecommunications Public Relations Agencies in 2013,[32] and was selected as the top PR firm for the month of January 2014.[33]

In February 2017, The Media & Entertainment Services Alliance (MESA), a community of senior-level technology executives and companies involved in media & entertainment, named Bob Gold & Associates to support its newly launched member awareness initiative.[34]

ReferencesEdit

  1. ^ "Overview". Bob Gold & Associates. Archived from the original on 2015-01-28. Retrieved 26 January 2015.
  2. ^ DiOrio, Carl (2014-04-01). "Deluxe Entertainment Selects Bob Gold & Associates For Global PR Agency Services". PR Newswire. Bob Gold & Associates. Archived from the original on 2016-12-20. Retrieved 26 January 2015.
  3. ^ "Bob Gold & Associates Joins Whiteoaks International Network". Bulldog Reporter. 2008-01-04. Archived from the original on 2012-09-04. Retrieved 28 January 2015.
  4. ^ "WIN Partners". Whiteoaks International. Archived from the original on 2015-03-07. Retrieved 26 January 2015.
  5. ^ "Bob Gold". USC Annenberg School for Communication and Journalism. Retrieved 26 January 2015.
  6. ^ "Behind the Headlines With Bob Gold | Cision". Cision. 2016-02-18. Archived from the original on 2016-10-12. Retrieved 2017-02-23.
  7. ^ "We've Moved!". Bob Gold & Associates. Archived from the original on 2016-03-20. Retrieved 26 January 2015.
  8. ^ "Press Releases". Adder. Archived from the original on 29 January 2015. Retrieved 30 January 2015.
  9. ^ "Contact Details". Adder. Archived from the original on 28 January 2015. Retrieved 26 January 2015.
  10. ^ Wynne, Robert (2011-10-03). "Five Things Every Small Business Should Know About Public Relations". Forbes. Archived from the original on 2015-07-05. Retrieved 30 January 2015.
  11. ^ Magadan, Joe (2013-10-23). "SCTE FOUNDATION EXCEEDS $2.2 MILLION IN ADVANCING CABLE EXCELLENCE CAMPAIGN". SCTE Foundation. Archived from the original on 2015-05-11. Retrieved 28 January 2015.
  12. ^ "Current Pioneers". The Cable Center. Archived from the original on 2015-09-12. Retrieved 26 January 2015.
  13. ^ "Annenberg Alumni Advisory Board". USC Annenberg School for Communication and Journalism. Archived from the original on 2014-11-28. Retrieved 26 January 2015.
  14. ^ "Portfolio – Our Clients". Bob Gold & Associates. Archived from the original on 28 January 2015. Retrieved 26 January 2015.
  15. ^ Creamer, Matthew (2004-03-12). "Major cable players make a bid for EchoStar customers". PR Week. Archived from the original on 2015-02-14. Retrieved 31 January 2015.
  16. ^ Toushin, Abbi (July 28, 2002). "Gold adds cable clients". Variety. Archived from the original on 2015-02-23. Retrieved 23 February 2015.
  17. ^ "Channel Master Selects Bob Gold & Associates". Bulldog Reporter. 26 March 2014. Archived from the original on 2015-02-14. Retrieved 13 February 2015.
  18. ^ "Residents Medical Selects Bob Gold & Associates". Bulldog Reporter. 16 April 2014. Archived from the original on 2015-02-14. Retrieved 13 February 2015.
  19. ^ "Bob Gold & Associates". O'Dwyer's. Archived from the original on 2014-09-13. Retrieved 26 January 2015.
  20. ^ Bancroft, Jeremy (2012-04-12). "Echostar calling. What they (and BBC Panorama) really think of NDS". Media Asset Capital. Archived from the original on 2015-02-14. Retrieved 30 January 2015.
  21. ^ "Clearleap Taps Bob Gold & Associates for Public Relations and Marketing Support". Clearleap. 9 November 2012. Archived from the original on 2015-02-14. Retrieved 13 February 2015.
  22. ^ Jacquet, Brian; DiOrio, Carl (2014-07-16). "Sling Media Launches Powerful "TV Anywhere" Solutions that Deliver an Industry Leading Mobile Device and Smart Living Room TV Experience". Slingbox. Archived from the original on 2015-01-09. Retrieved 26 January 2015.
  23. ^ "Charter drives VOD with Aykroyd-Belushi video". CED. 2003-10-13. Archived from the original on 6 February 2015. Retrieved 30 January 2015.
  24. ^ Song, David. "Charter Unveils First MSO-Produced Video-on-Demand Original Program". Charter Communications. Archived from the original on 23 August 2018. Retrieved 26 January 2015.
  25. ^ Sandomir, Richard (2013-12-11). "Vocal Acrobat Mixes Soccer Calls With Awe". New York Times. Retrieved 26 January 2015.
  26. ^ a b "Play S-P-R-I-N-T with Pau Gasol on Dec. 11th". Laker Liker. 2013-12-04. Archived from the original on 2015-01-26. Retrieved 26 January 2015.
  27. ^ "Results for #SprintGasol". Twitter. Retrieved 26 January 2015.
  28. ^ Stevens, Matt (2013-09-13). "West Malibu's fit for livestock, but not tigers, residents say". Los Angeles Times. Archived from the original on 2015-03-12. Retrieved 30 January 2015.
  29. ^ "2014 PRism Award Winners". PRSA-LA. Public Relations Society of America. Archived from the original on 2015-02-06. Retrieved 30 January 2015.
  30. ^ "Public Relations Agencies". Los Angeles Business Journals presents Power Players. 36 (52): 459. 2014-12-29.
  31. ^ "Ten Best Telecommunications PR Agencies Named by topPRagencies.com for July 2013". PR Web. Top PR Agencies. 2013-07-18. Archived from the original on 2015-03-18. Retrieved 27 January 2015.
  32. ^ "toppragencies.com Reports Bob Gold & Associates as the Top PR Firm for the Month of January 2014". PR Web. topPRagencies. January 10, 2014. Archived from the original on 2015-03-18. Retrieved 23 February 2015.
  33. ^ News, MESA. "Bob Gold & Associates to Support MESA Member Media Initiative | Media & Entertainment Services Alliance". Archived from the original on 2017-02-24. Retrieved 2017-02-23.