Bloomberg Television (typically referred to on-air as simply Bloomberg) is an American-based international cable and satellite business news television channel, owned by Bloomberg L.P. It is distributed globally, reaching over 310 million homes worldwide. It is headquartered in New York City, with European headquarters in London and Asian headquarters in Hong Kong.
|Launched||January 1, 1994|
|Owned by||Bloomberg L.P.|
|Picture format||North and South America
480i (letterboxed) (SDTV)
Europe and Asia Pacific
576i (16:9) (SDTV)
|Slogan||International Exchange Business Finance Money
This Is Bloomberg
731 Lexington Avenue,
New York City
|Formerly called||Bloomberg Information TV (1994–1998)|
|Sister channel(s)||See Channels|
|DirecTV (U.S.)||Channel 353 (HD/SD)|
|Dish Network (U.S.)||Channel 203 (HD/SD)|
|Foxtel (Australia)||Channel 650|
|Dish TV (India)||Channel 74|
|Reliance Digital TV (India)||Channel 121|
|Astro (Malaysia)||Channel 519|
|Airtel Digital TV (India)||Channel ?|
|Freesat (UK)||Channel 208|
|Sky (UK & Ireland)||Channel 502 (SD/HD)
Channel 876 (SD)
|Sky Italia (Italy)||Channel 504|
|TrueVisions (Thailand)||Channel 783|
|SKY México||Channel 630|
|OSN (Middle East
& North Africa)
|DStv (Southern Africa)||Channel 411|
|Yes (Israel)||Channel 106|
|Channel 20 (HD 800/77/99)
Channel 2 (C01/C02)
|Indovision (Indonesia)||Channel 338|
|DishHD (Taiwan)||Channel 6520|
|Cignal (Philippines)||Channel 133 (SD)|
|beIN (Middle East
& North Africa)
|Sun Direct (India)||Channel 650|
|Optus TV (Australia)||Channel 650|
|Virgin Media (UK)||Channel 609|
|Virgin Media Ireland||Channel 240|
|UPC Romania||Channel 425 (digital with DVR)|
|TV di FASTWEB (Italy)||Channel 504|
|Naxoo (Switzerland)||Channel 70 (French), Channel 64 (English)|
|Cablecom (Switzerland)||Channel 153 (digital CH-D)|
|Channel 30 (Digital)|
|Channel 30 (Digital)|
|Cable TV Hong Kong
|Macau Cable TV (Macau)||Channel 812|
|UPC (Poland)||Channel 346|
|WightFibre (UK)||Channel 34|
|TV di FASTWEB (Italy)||Channel 504|
|Infostrada TV (Italy)||Channel 504|
|Chinese Telecom (Taiwan)||Channel 152|
|Optik TV (Canada)||Channel 102|
|AT&T U-verse (US)||Channel 222 (SD)
Channel 1222 (HD)
|HyppTV (Malaysia)||Channel 421|
|CHT MOD (Taiwan)||Channel 552|
|Singtel TV (Singapore)||Channel 171 (SD)|
|Google Fiber (US)||Channel 123 (Channel only available in select areas)|
|Fetch TV (Australia)||Channel 182|
|now TV (Hong Kong)||Channel 321|
|TVPlayer||Watch live (UK only)|
|Sling TV||Internet Protocol television|
Most of the channels listed are not directly operated by Bloomberg but are operated by local companies who franchise the Bloomberg brand and may take some of its English-language programming.
- Bloomberg Television (from United States)
- Bloomberg El Financiero (from Mexico in Spanish and English)
- Bloomberg TV Asia Pacific (from Hong Kong)
- Bloomberg TV South Asia (from Mumbai in English)
- Bloomberg TV EMEA (from London)
- Bloomberg TV Tamilin (from Mumbai in Tamil)
- Bloomberg TV Pakistan
- Bloomberg TV Turk (from Istanbul in Turkish)
- Bloomberg TV Mongolia (from Ulaanbaatar in Mongolian)
- Bloomberg TV Australia (launched June 2012)
- Bloomberg TV Philippines (launched October 5, 2015) (franchise)
- Bloomberg TV Vietnam
- Bloomberg TV Bulgaria
- Bloomberg TV Polska
- Bloomberg TV Brasil
- Bloomberg Brazil (from São Paulo in Portuguese)
- Bloomberg TV Indonesia
- Bloomberg TV Canada
- Bloomberg TV India (Only Closed Pakistan in Urdu Feed)
- Bloomberg Germany (in German)
- Bloomberg TV France (in French)
- Bloomberg Italy (in Italian)
- Bloomberg TV Malaysia
- Bloomberg Japan (in Japanese)
- Bloomberg Spain (in Spanish)
- Bloomberg TV Africa (launched October 2013, closed in April 2015)
United States serviceEdit
Bloomberg's U.S. broadcasts are headed by Justin Smith, the CEO of Bloomberg Media Group. Smith replaced Andy Lack, who would eventually return to NBC News. The network also provided funding and studio facilities for the nightly PBS/WNET program Charlie Rose.
Bloomberg Television first launched in the United States on January 1, 1994 under the name Bloomberg Information TV, before it was shortened to its current name in 1998. Shortly after Bloomberg's launch, the now-defunct American Independent Network carried a simulcast of the channel at various times each weekday from 1995 to 1997, which was picked up by some broadcast stations in early morning periods to provide a de facto morning business show. The network's morning pre-opening bell programming was also aired on the USA Network, simulcasted in a paid programming arrangement with the channel until 2004, when that network dropped the simulcast months before the NBC Universal merger was consummated, due to concerns that USA would then air the coverage of a competitor to future sister network CNBC. The simulcast then moved to E! (which became NBCUniversal-owned in January 2011 due to that company's purchase by Comcast), where it remained until the simulcast ended in January 2009, when the network had expanded its reach on digital cable systems enough to discontinue the simulcast. During its time on E!, the 5–8 a.m. block was the most watched period for the network, according to Nielsen Media Research.
Bloomberg Television's U.S. network debuted a new graphics package in January 2009. This current scheme was first used on the network's now-defunct pre-market program, Starting Bell, before the new graphics expanded to all of the network's programs on February 17, 2009. Also on that date, Bloomberg U.S. revamped its weekday programming lineup (see "Programs on Bloomberg" below).
In October 2009, Bloomberg Television debuted another new graphics package.[clarification needed] In 2011, Bloomberg Television announced a strategic relationship with Gas Station TV (GSTV) to deliver personal finance and business news to more than 27 million viewers each month at GSTV pumps.
As of July 2014, Bloomberg Television's standard-definition feed now shows a down-scaled version of its native HD feed, with the 16:9 letterbox picture on its 4:3 SD feed.
In February 2009, Bloomberg Television announced that it would cease operating some of the international variations of the channel, placing a greater focus on a more international Bloomberg channel.
On March 9, 2009, the localized channels available in Germany, France, Italy and Spain ceased operations. Today, throughout Europe, the original pan-European version of Bloomberg Europe (International) is available on cable and digital television providers.
Since March 9, 2009, Bloomberg Television utilizes its existing international production teams in Hong Kong (Bloomberg Asia), Europe (Bloomberg Europe) and America (Bloomberg), adding a more global feel to the channel. Bloomberg International provides programming from Hong Kong in the early morning, produced by Bloomberg Asia (International), from London in the late morning, produced by Bloomberg Europe (International), and from its main headquarters in New York City in the afternoon. Each Bloomberg receives localized advertising and a relevant business news ticker on screen.
Bloomberg Japan ceased broadcasting on April 30, 2009. The channel was then replaced by Bloomberg Asia (International). Bloomberg Japan's Japanese language print newsroom and website continue to operate as normal. In June 2009, the Japanese service began running small on-air segments in cooperation with BS-Fuji Television. In October 2009, segments produced with the Tokyo Broadcasting System were added. Bloomberg Brazil and Bloomberg Latin America were integrated into the global Bloomberg channel during 2009.
In November 2011, Bloomberg announced the formation of "Bloomberg TV Mongolia" in partnership with Trade and Development Bank of Mongolia (TDB), the oldest and one of the largest commercial banks in Mongolia. The channel offers a mix of locally produced, Mongolian language content as well as English language news from Bloomberg Television.
In February 2015, Bloomberg partnered with Canadian media company Channel Zero to form Bloomberg TV Canada, which featured U.S. Bloomberg Television programming and Canadian-produced studio programs produced from Bloomberg's Brookfield Place studio and other Canadian bureaus. The channel replaced the U.S. service on Canadian television providers. The channel shut down in October 2017, after which Bloomberg entered into a partnership with Bell Media's Business News Network (BNN), to co-brand the channel as BNN Bloomberg, and grant the company rights to distribute its television and radio content in Canada. The co-branded service will augment BNN's existing business day programming with additional Bloomberg programs to handle coverage of international markets, and access to its bureaus.
- Bloomberg Surveillance with Tom Keene (New York) and Francine Lacqua (London)
- Bloomberg Daybreak Americas with Alix Steel, David Westin
- Bloomberg Markets: The Open with Jonathan Ferro
- Bloomberg Markets Americas with various presenters
- What'd You Miss? with Julia Chatterley, Scarlet Fu and Joe Weisenthal
- Bloomberg Technology with Emily Chang
- Best of Bloomberg Technology with Emily Chang
- Bloomberg Best
- Bloomberg Businessweek with Carol Massar and Julia Chatterley
- Bloomberg Commodities Edge with Alix Steel
- Brilliant Ideas
- Good Fortunes
- Bloomberg Real Yield with Jonathan Ferro
- Bloomberg ETF IQ with Scarlet Fu
- Studio 1.0 with Emily Chang
- Bloomberg Daybreak Australia with Ramy Inocencio (New York) and Haidi Lun (Sydney)
- Bloomberg Daybreak Asia with Yvonne Man (Hong Kong) and Ramy Inocencio (New York)
- Bloomberg Markets Asia with David Ingles, Haidi Lun, Rishaad Salamat and Haslinda Amin
- Bloomberg Markets Middle East with Yousef Gamal El-Din, Tracy Alloway and Angie Lau
- Bloomberg Daybreak Europe with Anna Edwards and Manus Cranny
- Bloomberg Markets: European Open with Guy Johnson (London) and Matt Miller (Berlin)
- Bloomberg Markets: European Close with Mark Barton
In the United Kingdom, Bloomberg Television was severely reprimanded for breach of Ofcom rules during the 2005 UK national (General) election. Bloomberg was found to have shown pro-Labour Party bias. This occurred due to a breach of British law. In the run up to a general election, television channels must provide equal time to all major political parties. Bloomberg covered the release by the Labour Party of their so-called "Business Manifesto", but did not provide counterbalancing air time to the Conservatives or Liberal Democrats.
Datascreen and news tickerEdit
Bloomberg was well known for using a datascreen format that occupied most of the television screen and the camera shots. Until 1998, Bloomberg did not have a moving ticker. Instead, it had boxes that were dedicated to world news, as well as weather conditions in selected cities, in addition to market data which was confined to the bottom of the screen. This changed gradually to focus more on business news. The data screen was reformatted several times to include a moving stock ticker and accommodate new graphics.
The datascreen format was phased out in late 2007, where the programs were seen almost in full-screen with the ticker and headlines bar confined to the lower part of the screen. However, Bloomberg HD (available in the US only) features more data boxes on the right side of the screen compared to its SD counterpart. This effectively makes on-screen presentation on Bloomberg HD resemble the pre-2007 datascreen.
On Monday September 22, 2014 Bloomberg Television dropped the long-standing live stock ticker as part of the new on screen information format. No reason for this was given.
The widespread growth of mobile devices and social media have influenced sites such as Bloomberg to expand its news platforms into other areas. Bloomberg Television offers some off-air news updates via social media including Facebook, Google+, and Twitter. Rebroadcasts of news and other special programs are additionally aired on the station's official YouTube channel "Bloomberg Television". On mobile devices, Bloomberg Television released an app available for the iPad. Apple TV, and other streaming services including Pluto TV.
- "Bloomberg Television on DISH Network". DISH. Retrieved May 1, 2013.
- Stelter, Brian (September 3, 2007). "Picking Up the Pace in Business TV". The New York Times. Retrieved May 1, 2013.
- "Bloomberg L.P. | About – Company, Products & Services, Contacts". Bloomberg.com. Retrieved 2012-11-24.
- "David Plouffe Joins Bloomberg TV". Bloomberg. April 25, 2013. Retrieved May 1, 2013.
- "Media Research Asia.com – Bloomberg To Launch Australian Feed". 'Media Research Asia'. Retrieved 2012-05-05.
- "Bloomberg luncurkan siaran televisi berbahasa Indonesia". 'BBC Indonesia'. Retrieved 2012-12-14.
- "Bloomberg TV Africa readies for launch". 'RapidTVNews'. Retrieved 2013-10-23.
- Hume, Tim (June 16, 2011). "Andrew Morse named head of Bloomberg TV". TV Newser. Retrieved January 22, 2012.
- "HD Launch on Time Warner Cable Puts Bloomberg Television in Focus | Cable Television News | Broadcast Syndication | Programming". Multichannel.com. May 9, 2011. Retrieved 2012-11-24.
- Mark Sweney and Stephen Brook (February 4, 2009). "Bloomberg cuts back TV service as it axes 100 jobs | Media | guardian.co.uk". London: Guardian. Retrieved 2012-11-24.
- "Bloomberg.co.jp". Archived from the original on January 4, 2007.
- "ブルームバーグ・メディア | 金融メディア一覧". Bloomberg. Archived from the original on November 27, 2012. Retrieved November 24, 2012.
- "Caribbean Cable and Telecommunications Association – - Associate Members". Cctanet.com. Retrieved 2012-11-24.
- "Territory and Co-op Channels – Caribbean Cable Cooperative, Ltd". Cctvcoop.com. Archived from the original on August 16, 2011. Retrieved 2012-11-24.
- "Bloomberg Announces Formation of Bloomberg TV Mongolia". Bloomberg. November 1, 2011.
- "Bloomberg Television set to launch Canadian channel this spring". Financial Post. Retrieved February 26, 2015.
- "Bloomberg to launch Canadian business TV channel". The Globe and Mail. Toronto. February 26, 2015. Retrieved February 26, 2015.
- "BNN to become BNN Bloomberg in new deal between Bell Media and Bloomberg Media". Financial Post. 2018-01-08. Retrieved 2018-01-11.
- "BNN to rebrand as 'BNN Bloomberg' through new Bell Media-Bloomberg Media partnership". BNN. 2018-01-08. Retrieved 2018-01-11.
- "Bloomberg, Bell Media strike deal to rebrand BNN". The Globe and Mail. Retrieved 2018-01-19.
- "Ofcom Content Sanctions Committee" (PDF). Ofcom.org. Retrieved 2012-11-24.
- Bloomberg Television on Facebook
- Bloomberg News on Google+
- Bloomberg TV on Google+
- Bloomberg Television on Twitter
- Television on 's channelYouTube
- bloomberg-tv+ on iTunes Preview