Bath & Body Works

Bath & Body Works, LLC. is an American retail store chain which sells soaps, lotions, fragrances, and candles. It was founded in 1990 in New Albany, Ohio and has since expanded across 6 continents.[1] In 1997, it was the largest bath shop chain in the United States of America.[2]

Bath and Body Works, LLC.
TypeSubsidiary
IndustryRetail
Founded1990; 31 years ago (1990)
New Albany, Ohio, U.S.
HeadquartersColumbus, Ohio, U.S.
ProductsBath, lotions, fragrance, and candles
RevenueUS$ $2.285 billion (FY '06)
ParentBath & Body Works, Inc.
Websitewww.bathandbodyworks.com

HistoryEdit

Bath & Body Works was founded in 1990 in New Albany, Ohio. The company's first store opened in a Cambridge, Massachusetts mall in September 1990.[3] In 1997, a secondary brand called Bath & Body Works at Home was launched.[2] Two years later the company launched the White Barn Candle Company, a division which specializes in the sale of scented candles.[4]

 
A Bath & Body Works in Rapid City, South Dakota

Bath & Body Works launched both a seasonal catalog and a website in 2006. In November 2006, the company launched its first television commercial advertisement.[5] Net sales as of January 28, 2006 were $2.3 billion, significantly higher than all other L Brands companies other than Victoria's Secret.[6]

In July 2008, the company announced that it was opening six locations in Canada. With the company acquiring Canadian-based La Senza, they felt it was the opportunity to move into a growing Canadian market, with The Body Shop being its main competition.[7][8]

Bath & Body Works operates more than 1,900 stores.[9] In October 2010, it opened its first stores outside of North America in Kuwait, by the franchise giant M.H. Alshaya.[10]

ReferencesEdit

  1. ^ [1]. Bath & Body Works Website. Retrieved on 2019-11-19.
  2. ^ a b "Bath & Body Works: 'The McDonald's of Toiletries'". BusinessWeek. 4 August 1997. Archived from the original on 27 May 2013. Retrieved 3 November 2013.
  3. ^ Tiffany Yannetta (December 3, 2014). "How Bath & Body Works Became America's Biggest Mall Beauty Brand". Racked.
  4. ^ "Intimate Brands Inc. starts candle store". The Akron Beacon Journal. November 10, 1999. pp. C7. Retrieved December 28, 2020.
  5. ^ Elleview.com. Elleview.com. Retrieved on 2013-07-26.
  6. ^ "Limited brands 2005 Annual Report" (PDF). annualreports.com. Retrieved April 8, 2020.
  7. ^ The Canadian Press. "Bath & Body Works takes plunge into Canada". CBC.ca. July 10, 2008. Retrieved August 20, 2008.
  8. ^ Mah, Bill. "Body Shop aims to boost its green cred" Archived May 19, 2015, at the Wayback Machine, The Edmonton Journal. August 8, 2008. Retrieved August 20, 2008.
  9. ^ "Bath and Body Works Franchise Information". Home-business-expo.com. Retrieved 2011-10-10.
  10. ^ Kowitt, Beth (February 12, 2013). "M.H. Alshaya: The mystery company importing Americana to the Mideast". fortune.com. Retrieved April 8, 2020.

External linksEdit