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Baidu Tieba (Chinese: 百度贴吧; pinyin: bǎidù tiēbā; literally: 'Baidu Paste Bar') is the largest Chinese communication platform hosted by Chinese search engine company Baidu, and was established on December 3, 2003. It is an online community that heavily integrates Baidu's search engine. The website functions by having users search for a bar, and if the bar has not been created before, it will be created upon the search.
Type of site
|Bulletin Board Service|
|Available in||Chinese, Vietnamese, Japanese|
|Headquarters||Beijing, Haidian 10, Shangdi Street, Baidu Building People's Republic of China|
|Created by||Robin Li|
Baidu Tieba uses "bars", or forums, as a place for users to socially interact. The slogan of Baidu Tieba is "Born for your interest" (Chinese: 为兴趣而生). As of 2014 there are more than eight million bars, mostly created by fans, which cover a variety of topics, such as popular stars, films, comics and books. More than one billion posts have been published in these bars. According to Alexa Internet, traffic to Baidu Tieba makes up more than 10% of the total traffic to Baidu properties.
Every bar can have up to three masters, thirty vice-masters, and ten video-masters to manage uploaded videos.
Prior to 2010, Baidu Tieba allowed anonymous posting, displaying only the IP address of the poster. Since then, users are required to have a registered account in order to post on bars. Users can post at most 10 pictures and one video quoted from certain broadcast websites. Users cannot edit any published posts. However, users can delete their own published posts and comments from other users on their posts.
Beyond regular text posts, Baidu Tieba allows for the use of polls. Every bar has its own 2GB space for members to upload videos. If a bar is ranked within the top 500 of the official rankings, it will have its own album.
On November 25, 2003, Baidu Tieba began internal testing and was released on December 3, 2003. It is a completely user-driven network service. The idea of the paste bar came from Yu Jun, Baidu's Chief Product Designer. Around the same time, the paste bar was combined with the Baidu search engine to build an online communication platform, letting people communicate to those with similar interests as them.
On February 25, 2005, Barzhu Bar became an official platform of Baidu Tieba, and was used for communication between the owners of different bars.
On April 15, 2009, Tieba Cloud was integrated into Baidu Tieba.
In 2012, Baidu Tieba updated its interface, switching from a simple reply-by-sequence user interface into a more complicated reply-in-same-floor one. Along with the new interface, new functionalities, such as rankings, more expression pictures, and allowing administrators to change the background images of Tieba, were also implemented.
Baidu Tieba has become a popular comprehensive forum in China, with a large number of users actively posting, replying to each other, and interacting with each other.
Postbar is the international version of Baidu Tieba. In order to expand its commercial domain, Baidu Postbar has been introduced to several countries listed below:
Since late 2011, the Japanese version of Baidu Postbar has shut down services.
Since May 2015, the Vietnamese version of Baidu Postbar prevented all logins.