Baekseju (백세주; 百歲酒; sold under the brand name Bek Se Ju) is a Korean glutinous rice-based fermented alcoholic beverage flavored with a variety of herbs, ginseng most prominent among them.The name comes from the legend that the healthful herbs in baekseju will result an individual to live up to 100 years old.
|Country of origin||Korea|
Baekseju is brewed using traditional methods, and has a mellow flavor, with a hint of ginseng.
It is often consumed with gui and other spicy dishes which are main flavors of Korean food. However, baekseju is considered to be a more old-fashioned variety of alcoholic beverage than soju or beer, and is less popular, possibly due to its image and high price. Baekseju is made by a company named Kooksoondang. It was a pocket recipe wine before its popularity. It had its traditional recipe but in order to make it sell on a broader market, some adjustments were made with new ingredients. It was first launched in 1992 along with the name of Jibong'yuseol. This was a success for the company. The reason behind the success was that at the time of its release there were only a couple of alcoholic beverages namely beer, soju and whiskey. This drink was perfect for those who wanted to drink but not get too drunk.