Babyshop is a children's retail store and the first company under Landmark Group.[1] The company serves 19 countries with over 235 stores,[2] and has over 4.8 million customers.[1] The store focuses on children's products for ages 0 to 16[3][4][5] and sells major brands including Barbie, Disney, Philips AVENT, Fisher-Price, Chicco, Juniors, Giggles, Graco, Lego, Joie, Hauck, and Ferrari.[6] Over and above its physical stores, Babyshop also retails around 20,000 products online[7] through its E-commerce website and Mobile Application on IOS and Android, which was launched on 24 November 2016.[8]
 | |
| Industry | Children's retail |
|---|---|
| Founded | 1973 |
| Founder | Mukesh Jagtiani |
| Headquarters | Dubai |
Area served | Saudi Arabia, UAE, Oman, Bahrain, Kuwait, Qatar, Egypt, Lebanon, Iraq, Kenya, Tanzania, Indonesia and Malaysia |
| Parent | Landmark Group, Dubai |
| Website | www |
History edit
In 1973, Babyshop was founded by Mukesh Jagtiani[9] in Bahrain.[4][6] In 1990, Babyshop expanded to the UAE with its first store in Sharjah.[10] In 2005, the company increased its focus on child safety and began raising awareness.[11][12] In cooperation with the Roads and Transport Authority, Babyshop began adding child seats to taxis in Dubai for the "Child Safety First" campaign of 2011. The three-month campaign focused on raising awareness of child safety during daily travel.[13] In 2012, Babyshop backed a survey conducted by AC Nielsen regarding parental concerns of child safety, which resulted in roadshows to educate people on child safety.[3][11]
Babyshop released a book, "Mom's Little Secret," in 2015 to advise expecting mothers and give tips through toddlerhood. The book featured 27 contributors and more than 40 articles.[14][15][16]
References edit
- ^ a b Aarti Nagraj (18 February 2014). "Babyshop To Open 15 New UAE Outlets By 2016". Gulf Business. Retrieved 11 August 2015.
- ^ "Babyshop on track for 300 stores in new countries". Khaleej Times. 13 February 2016. Retrieved 22 February 2016.
- ^ a b "Babyshop Opens Doors to 43rd UAE Outlet at Arabian Center in Mirdiff Dubai". Zawya. 2 November 2014. Retrieved 29 July 2015.
- ^ a b Muzaffar Rizvi (2 October 2011). "Babyshop bucking recession". Khaleej Times. Retrieved 11 August 2015.
- ^ "Babyshop announces five year investment pipeline of AED250 Million per year". Albawaba. 26 September 2011. Retrieved 11 August 2015.
- ^ a b "Babyshop unveils store in Jordan". Gulf News. 19 May 2014. Retrieved 11 August 2015.
- ^ "Babyshop eyes more promotions to maintain purchases volume". Gulf News. 16 October 2015. Retrieved 13 January 2015.
- ^ "Dubai's Landmark Group launches seven new e-commerce sites for its brands - Gulf Business". Gulf Business. 28 November 2016. Retrieved 2 January 2017.
- ^ Mandeep Singh (16 August 2010). "Richest Indian in Gulf started out in Bahrain". Gulf Daily News. Retrieved 11 August 2015.
- ^ Vasanti Sundaram (5 August 2011). "Babyshop CEO is a true entrepreneur at heart". Gulf News. Retrieved 11 August 2015.
- ^ a b "Binge UAE 'Child clothes and products'". Archived from the original on 4 December 2017. Retrieved 22 March 2021.
- ^ "Babyshop unveils Dh1b investment strategy". Khaleej Times. 26 September 2011.
- ^ "Dubai Taxi fits cabs with child seats". Khaleej Times. 12 December 2011. Retrieved 11 August 2015.
- ^ "Babyshop launches informative guide". Arab News. 27 April 2015. Retrieved 11 August 2015.
- ^ "Babyshop launches informative guide for first time mothers". The Peninsula. 10 December 2014. Archived from the original on 4 March 2016. Retrieved 11 August 2015.
- ^ "Babyshop Marks 10 Years of 'Safety First' Initiative". Muscat Daily. 3 April 2014. Retrieved 11 August 2015.