BIKE Athletic Company

Bike Athletic Company was an American sportswear company with headquarters in Atlanta, Georgia. They invented the jockstrap in 1874 for bicyclists in Boston. The firm sold over 350 million jockstraps.

Bike Athletic Company
IndustrySports equipment
Founded1874; 148 years ago (1874)[1]
Defunct2017 (2017)
Area served
United States
ProductsProtective sports equipment
ParentRussell Brands

The company later produced additional protective sports equipment such as multi-purpose knee pads, elbow pads, gloves, shoulder pads, uniform jerseys, and pants for football, basketball, baseball, and softball. At one time, Bike produced athletic shoes and a wider range of sports-related apparel.

In 2001, Bike was the official helmet supplier of the XFL American football league. Almost every player in the XFL wore a helmet made by the company.

As of 2003, Bike was part of the Russell Corporation, which is a subsidiary of Berkshire Hathaway.

In the first quarter of 2017, Russell Brands announced they would be closing down Bike.

On April 15, 2021, the brand's website reopened for online sales, featuring a modernized version of their trademark "No. 10" jockstrap, as well as active apparel.


  1. ^ "Bike Athletic: Brand info". Archived from the original on 2011-08-07. Retrieved 2011-04-15.