Bike Athletic Company was an American sportswear company with headquarters in Atlanta, Georgia. They invented the jockstrap in 1874 for bicyclists in Boston. The firm sold over 350 million jockstraps.
|Products||Protective sports equipment|
The company later produced additional protective sports equipment such as multi-purpose knee pads, elbow pads, gloves, shoulder pads, uniform jerseys, and pants for football, basketball, baseball, and softball. At one time, Bike produced athletic shoes and a wider range of sports-related apparel.
In the first quarter of 2017, Russell Brands announced they would be closing down Bike.
On April 15, 2021, the brand's website reopened for online sales, featuring a modernized version of their trademark "No. 10" jockstrap, as well as active apparel.