Aventon is a California-based e-bike (electric bike) and cycling product manufacturer and distributor.
 | |
| Company type | Private |
|---|---|
| Industry | Bicycle industry |
| Founded | 2012 |
| Founder | JW Zhang |
| Headquarters | Brea, California , United States |
| Products | Ebikes & Bicycles |
| Website | https://www.aventon.com/ |
The company is vertically integrated, meaning it owns its manufacturing plant which ensures intact quality products and pass the savings on to consumers. Aventon’s e-bikes are marketed through more than 1,800 retail shops in the U.S., including Alaska, Hawaii, and Canada with a thriving online business through e-commerce.[1]
Aventon was founded in 2012 by Jianwei (JW) Zhang considering the concern of affordability in cycling, especially for college students. Initially, Aventon was formed as a fixed-gear bicycle company and moved into the electric bike sector in 2018.[2]
History
editAventon, the developer of electric-powered personal bikes, has provided its consumers with smooth and sustainable mobility. The concept of “micromobility” and restrictions on public gatherings and transportation because of the COVID-19 pandemic began several years ago boosted the e-bike phenomenon in the global marketplace, especially in the Americas and Europe.[3]
When Zhang attended California State University, Long Beach, he found a need for affordable but high-quality component bikes for the local college students. That was the base idea for Aventon.
As a student, he resold Chinese-made goods with the help of e-commerce to support study. And gradually pivoted into assembling customized bicycles for local community of customers who were connected online. Afterwards, Zhang started sourcing products through another factory, though that did not work properly and eventually ended up setting up his own plant in China and distribution network throughout the USA.[4]
Market Presence
editAventon specializes in designing and producing e-bikes for almost every category: electric road bikes, electric travel bikes, electric mountain bikes, electric commuter bikes, electric folding bikes, and also electric fat bikes. The company's product catalog includes bicycles as well as bicycle parts and accessories such as wheels, chain wheels, cranks, handlebars, wrench sets, and saddles.[2]
Production
editToday Aventon's manufacturing plant is situated 200 miles southeast of Shanghai, employing about 350 workers in China and about 70 in America. Aventon also plans to construct a manufacturing plant that would move bicycle production to the United States by 2025.[4]
Products
editLevel.2
editAventon's Level.2 has been voted Best Overall Ebike by Bicycling.com. This commuter e-bike is equipped with pre-installed fenders and a rear rack for the rider’s convenience. The Level.2 also comes with a 500-watt rear hub motor with a maximum speed of 28 mph and a battery range of up to 60 miles.[5]
Pace 500.3
editAventon’s Pace 500.3 is an average budget-friendly cruiser-style e-bike. It has an upright design with swept-back handlebars, a cushioned saddle, and puncture-resistant tires. Designed for leisurely rides, or comfortable cruising with a 500-watt rear hub motor that has a 28 mph top speed and up to 60 miles in range.[6]
Ramblas (E-MTB)
editAventon’s first electric mountain bike, Ramblas, was designed to cater to riders seeking a versatile and stylish bike suitable for urban commuting and recreational use. This is the first of Aventon’s models equipped with the Aventon-designed A100 mid-drive motor.
Also, Ramblas has been voted by Bicycling magazine as the best budget electric mountain bike with a top speed of 20 mph and a range of up to 80 miles.[7]
Soltera.2
editAventon’s Soltera 2 has been reviewed as more “bicycle” than “e-bike” because of its sleek aerodynamic, lightweight design. It comes with a 350-watt rear hub motor that offers riders a top speed of 20 mph and a range of up to 46 miles.[8]
Adventure.2
editAventon’s Adventure has been reviewed as "A Fast And Affordable E-Bike" by Forbes with its 28 mph top speed and up to 60 miles in range. The Aventure is made for rough conditions with 4” fat tires that can handle uneven trails and rough roads. Made for the adventurer, this bike accommodates riders looking to explore the outdoors with its rear rack and fenders.[9]
Sinch.2
editThe Aventon Sinch.2 is a foldable electric bike designed for compact spaces. It comes equipped with a rear rack and pre-installed fenders, as well as an intelligent torque sensor. The Sinch.2 also comes with 20”x4” fat tires that gives riders the versatility to ride off road or on uneven surfaces.[10]
Abound
editAventon’s Abound is a cargo electric bike with a lot of storage space on the rear rack and a small storage compartment under the seat. This e-bike was designed for urban riders looking for versatility. It’s capable of hauling up to 143 pounds of cargo on the rear rack, or up to two small children.[11]
Impact on Community
editAventon has helped employ more than 400 people including its Chinese plant and U.S. office.[1] The brand also makes donations to health organizations, especially to Autism and Neurodevelopmental centers. They’ve raised money by setting aside a percentage of online sales during April’s Autism Awareness month, and the southern California-based bike retailer and manufacturer has also donated e-bikes and scooters to local families who have received care at CHOC and the Thompson Autism Center.[12]
Further reading
editReferences
edit- ^ a b Buss, Dale. "Aventon Bikes Founder Zhang Enjoys Democratizing His Favorite Pursuit". Forbes. Retrieved 2024-10-05.
- ^ a b "Aventon Electric Bikes: Performance, Style and Innovation". Upway United States. Retrieved 2024-10-05.
- ^ Buss, Dale (2021-10-27). "Riding E-Bikes, Aventon Zooms To A $100-Million Manufacturer". ChiefExecutive.net. Retrieved 2024-10-05.
- ^ a b "E-bike Industry Leaders: An Interview with Aventon Bikes". electricbikereport.com. 2021-08-30. Retrieved 2024-10-05.
- ^ Roberson, William. "Review: Aventon Levels Up Performance, Comfort And Utility With Level.2 Ebike". Forbes. Retrieved 2024-10-05.
- ^ Roberson, William. "Review: Aventon's Pace 500 Step-Through Ebike Is Nothing Special, Which Is Its Greatest Strength". Forbes. Retrieved 2024-10-05.
- ^ "Aventon Bets Big with Its New Ramblas Electric Mountain Bike". Bicycling. 2024-02-27. Retrieved 2024-10-05.
- ^ Roberson, William. "Review: Aventon's Soltera 2 E-Bike Keeps It Simple, Adds Key Updates". Forbes. Retrieved 2024-10-05.
- ^ Hall, Parker (2023-09-05). "The Aventon Aventure.2 Ebike Will Roll You Anywhere". WIRED. Retrieved 2024-10-05.
- ^ Roberson, William. "Fat Tire Foldie: Aventon's Stout 'Sinch' Ebike Is Ready To Travel". Forbes. Retrieved 2024-10-05.
- ^ Roberson, William. "Ebike Maker Aventon Goes Big With New Abound Cargo Carrier". Forbes. Retrieved 2024-10-05.
- ^ Sasha (2021-07-22). "Aventon Makes Generous Donation in Support of CHOC's Thompson Autism and Neurodevelopmental Center". CHOC Children's Foundation. Retrieved 2024-10-05.