Armin Dassler

Armin Dassler (15 March 1929 – 10 October 1990) was the son of Rudolf Dassler, German founder of the sportswear company Puma and nephew of Adidas founder, Adolf "Adi" Dassler.[1]

Armin Dassler
Dassler in Salzburg with his two sons
Armin A. Dassler

(1929-09-15)15 September 1929
Died14 October 1990(1990-10-14) (aged 61)
Known forCEO of Puma

Under his father's direction, Puma remained a small provincial company. Only under the direction of Armin Dassler did it become the worldwide known company it remains today.[2][3]


  1. ^ "A tale of three stripes and family strife". ESPN. Retrieved 2014-05-26.
  2. ^ "ADIDAS, THE SPORT SHOE GIANT, IS ADAPTING TO NEW DEMANDS". The New York Times. Retrieved 2014-05-26.
  3. ^ "ADIDAS, PUMA: THE BAVARIAN SHOEMAKERS; HERZOGENAURACH, West Germany". The New York Times. Retrieved 2014-05-26.