Anna Serner

Anna Serner, born 11 October 1964 in Stockholm,[1] is a Swedish legal professional, public speaker and CEO of the Swedish Film Institute.

Anna Serner
Anna Serner.jpg
Anna Serner at the 2013 Guldbagge Awards.
Born (1964-10-11) October 11, 1964 (age 56)
Occupationlegal professional, public speaker and CEO
Known forCEO of the Swedish Film Institute


Born in 1964, Anna Serner is the CEO of the Swedish Film Institute. She took up the post on 1 October 2011. Her previous position was as Managing Director of the Swedish Media Publishers' Association (Tidningsutgivarna), where she was active in public debate on freedom of speech and the media's role in society.[2] For two years prior to this she ran her own marketing communications consultancy business, and was also CEO of the Advertising Association of Sweden (Reklamförbundet) from 1998 to 2006.[3] With a degree in law, Anna has a wide experience of board level appointments, including Stockholm University of the Arts,[4] Polarbröd,[5] Berghs School of Communication, Folkoperan,[6] Fanzingo[7] and the Anna Lindh Academy[8] She has also served as an expert on various Swedish government commissions, including one on copyright (2010). In addition, she undertook a two-year course in practical filmmaking at the Stockholm School of Film as well as film studies at Stockholm University.[9]

Over the past 20 years Anna has also given lectures and spoken widely on law, advertising, creativity and management.[10]

In October 2011 she succeeded Cissi Elwin as CEO of the Swedish Film Institute.[11][12]

29 juni 2018 Serner hosted the popular Sveriges Radio radio show Sommar i P1.[1]

Swedish Film InstituteEdit

Serner's tenure as CEO of the Swedish Film Institute have been marked by her notable work for gender equality in the film industry. An outspoken feminist, Serner is a frequent keynote speaker and panelist on this topic.

In 2016 Anna Serner presented the initiative 5050x2020 at the Cannes Film Festival, aiming to raise international awareness regarding the issue of gender equality in film production, based on Sweden's prominent position. The year after, SFI and WIFT Nordic presented "50/50 by 2020 – Global Reach", a seminar at the Cannes Film Market focusing on how the work on equality is proceeding outside of Sweden.

In 2018, with support from the Cannes Film Festival, the Swedish Film Institute arranged "Take Two: Next moves for #MeToo".[13] Together with the then Swedish Minister for Culture and Democracy Alice Bah Kuhnke and the French Minister of Culture Françoise Nyssen, Anna Serner hosted an event concerning the work against sexual harassment and the misuse of power against women, with focus on the film industry.[14] With a total of five Ministers of Culture from different countries attending, the event marked a shift at an international level for equality in the film industry.[15] The same year, in co-operation with the Berlin International Film Festival, the seminar "Closing the Gap" was arranged. Anna Serner sat on a panel with representatives from WIFT Germany and WIFT Nordic to discuss how quality will be ensured through rewarding equality and diversity at the financing stage.[16]


Anna Serner is the daughter of the legal professional Uncas Serner and dentist May Hoffmann-Serner.[17]


  1. ^ a b "Sommarvärdar 2018 - hela listan - Sommar & Vinter i P1" (in Swedish). Sveriges Radio. Retrieved 21 June 2018.
  2. ^ "VD Anna Serner". Swedish Film Institute. Retrieved 4 September 2019.
  3. ^ "VD Anna Serner". Swedish Film Institute. Retrieved 4 September 2019.
  4. ^ "University Board". Stockholm University of the Arts. Retrieved 3 September 2019.
  5. ^ "Karl-Henrik Robèrt i Polarbröds styrelse". Mynewsdesk. Retrieved 3 September 2019.
  6. ^ Wilhelmson, Markus. "Hon gick från värsting till VD". Shortcut. Retrieved 3 September 2019.
  7. ^ "Om Fanzingo". Fanzingo. Retrieved 3 September 2019.
  8. ^ "Om Anna Lindh Academy". Anna Lindh Academy. Retrieved 3 September 2019..
  9. ^ Nilsson, Tomas (1 February 2017). ""Krigaren inom mig väcktes till liv"". Affärsresenären. Retrieved 12 September 2019.
  10. ^ "CEO Anna Serner". Retrieved 14 August 2019.
  11. ^ "Anna Serner ny vd på filminstitutet". SvD. Retrieved 23 March 2011.
  12. ^ "Anna Serner ny VD för Filminstitutet". Retrieved 23 March 2011.
  13. ^ "Closing the Gap: A seminar with creatives and financiers on elevating quality through gender equality". Retrieved 14 August 2019.
  14. ^ "Take Two: Next moves for #MeToo in Cannes". Retrieved 14 August 2019.
  15. ^ Stewart Clarke (13 May 2018). "Cannes: Biz Sets Agenda for Next Stage of #MeToo – Variety". Retrieved 14 August 2019.
  16. ^ Alexia Muiños Ruiz (15 February 2018). "Gender Equality at 2018 Berlinale". EWA Women. Retrieved 14 August 2019.
  17. ^ SERNER, M UNCAS H, kanslichef, Sthlm i Vem är Vem? / Norrland, supplement, register 1968 / p. 912.

External linksEdit