Animegao kigurumi

Animegao kigurumi, known colloquially as kigurumi, kigu or occasionally doller and kig, is a type of cosplay which uses a masked character costume to portray anime or cartoon characters in the real world. The face of the performer is fully covered with a stylized mask, and the costume of the character is worn. Used in stage shows, the concept of animegao kigurumi was then adopted by cosplayers, who made custom masks of various characters. In Japan, most cosplayers refer to this style as animegao (アニメ顔, "anime face"), while performers are sometimes called "dollers". It is still a very minor part of the cosplay scene in Japan, though around 2005, it began attracting attention elsewhere, including North America and Europe.[1]

Animegao performers at Anime North.
Kigurumi of HeartCatch PreCure! characters
Kigurumi of Kantai Collection, To Love Ru, and Fancy Frontier 26 characters

As with other kinds of cosplay, many hobbyists have costumes of established characters from games or animations. The characters are usually female, and commonly human, although kigurumi characters of other races and genders do exist, including male (such as Kenshin Himura from Rurouni Kenshin), mechanical (such as Gundam Wing), elfin (such as Deedlit or Pirotess from Lodoss), and demonic (such as Inuyasha from the anime of the same name). Some kigurumi are original characters created by the performer. Both men and women wear kigurumi.[2][3]

By wearing a body suit and mask, kigurumi cosplayers are able to get closer to the appearance of the original character,[2][3] especially in the case of animal characters or highly stylised characters. In animegao kigurumi, the performer playing a humanoid anime character wears a flesh-coloured body suit (a zentai suit known as a hadatai) and matching mask usually moulded from clay or fiberglass composites.[1] The body suit allows them less-detailed skin features, on the level of animated characters, and the mask allows a similar level of facial features.

Some hobbyists obtain masks from established hobbyist mask studios. As of 2018, there are six mask studios locations in Japan, as well as in Taiwan and the United States.[4] Major production examples include a Japanese studio that takes orders for customized masks with wig and eye parts based on studio's original designs for over 130,000 yen(about USD 1,182), and a Taiwanese studio that takes orders for fully customized masks for over 131,000 yen(about USD 1,190).[4]. The average price of a mask produced by Mask Studio is between 100,000 and 200,000 yen(about between USD 910 and 1,819).[4]

Though this term originated as animegao, the original Japanese term is not used to describe masks based on anime characters. Instead, the term kigurumi (着ぐるみ) is used by most performers.

Use of animegao kigurumiEdit

While kigurumi is largely used in stage shows and by hobbyists, it has extended into the acts of other performers. DJ Minami Momochi performs in such an outfit, American photographer Laurie Simmons featured them in a photo series,[5] and Japanese fashion model Lulu Hashimoto incorporates them in her outfits.[6] Kigurumi cafes have also operated in Japan, where waitresses are dressed in costume.[7][8]

See alsoEdit


  1. ^ a b Vidani, Peter. "Animegao FAQ". Retrieved 2017-07-10.
  2. ^ a b Lunair, Iliana (12 January 2020). "Ausstellung in Tokyo entführt in die Welt der Kigurumi-Masken". Sumikai (in German). Retrieved 18 June 2020.
  3. ^ a b "Hyokkame Solo Exhibition: Discover The Surreal and Kawaii World of Artistic Kigurumi Masks". grape. 11 January 2020. Retrieved 18 June 2020.
  4. ^ a b c Jibiki Haruka,Sugiura Kazunori. "アニメ顔着ぐるみマスク制作マッチングサービスの構築:マスク受注販売事業「キグルミ屋」の活動を通じて" [Construction of a matching service for animegao-kigurumi mask production : through the activities of mask order-to-sales business "Kigurumi-Ya"]. KeiO Associated Repository of Academic resources(KOARA) (in Japanese).
  5. ^ "Laurie Simmons talks about her MCA photography show and how daughter Lena Dunham helped her explain her work".
  6. ^ "Meet Lulu Hashimoto, the 'living doll' fashion model". Reuters. 24 August 2017.
  7. ^ "Garçonetes usam cabeças gigantes de pelúcia em bar no Japão". Galileu. Editora Globo S/A. 2 November 2012. Retrieved 3 April 2019.
  8. ^ "秋葉原に「美少女着ぐるみカフェ」-2.5次元少女が身振り手振りで意思疎通" [Girl kigurumi cafe at Akihabara - 2.5D girl communicate through gesture] (in Japanese). Akiba Keizai Shimbun. February 2, 2010.