American Film Market

The American Film Market (AFM) is a film industry event held each year in early November. On August 26, 2021, it was announced that the 2021 edition of AFM will take place online November 1–5, 2021.[1][2] The event's move is a result of travel regulations, increased concerns about coronavirus variants around the world, and government restrictions on the ground.

American Film Market
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GenreFilm Market, film distribution
VenueLoews Santa Monica Beach Hotel & Le Merigot Beach Hotel
Location(s)Santa Monica, California
CountryUnited States
Organized byIndependent Film & Television Alliance

Historically, more than 7,000 people[3] attend the eight-day annual event to network and to sell, finance and acquire films.[4] Participants come from more than 70 countries and include acquisition and development executives, agents, attorneys, directors, distributors, festival directors, financiers, film commissioners, producers, writers, etc. Founded in 1981, the AFM is a marketplace for the film business, where unlike a film festival, production and distribution deals are the main focus of the participants.[5] It was founded by the American Film Marketing Association, headed by film producer Andy Vajna.[6]

The AFM is held at the Loews Santa Monica Beach Hotel (since 1991).[7][8]

The American Film Market utilizes 29 movie theater screens on Santa Monica's Third Street Promenade and in the surrounding community to accommodate 700 screenings of over 400 films (often world or U.S. premieres). The films shown are ones seeking theatrical and television distribution.

The AFM is produced by the Independent Film & Television Alliance (IFTA), the trade association representing the world's producers and distributors of independent motion pictures and television programs.[9]


  1. ^ "American Film Market Pivots To Online Event For 2021". AFM 2021 ONLINE. 2021-08-26. Retrieved 2021-08-27.
  2. ^ Moreau, Jordan (2021-08-26). "American Film Market Goes Virtual for Second Year in a Row". Variety. Retrieved 2021-08-27.
  3. ^ "Indie Filmmakers Storm the Beach at American Film Market". HuffPost. November 7, 2011. Retrieved January 6, 2016.
  4. ^ sdsichero. "Toho's 'Shin Godzilla' Gets An English Title". Retrieved September 28, 2018.
  5. ^ "American Film Market 1981". 2014. Archived from the original on March 4, 2016.
  6. ^ "Andy Vajna, 'Rambo' Producer, Dies at 74". Variety. Retrieved February 11, 2020.
  7. ^ "AFM: Download THR's Day 3 Daily". Hollywood Reporter. Retrieved November 22, 2020.
  8. ^ "American Film Market Staying Put In Santa Monica With New Deal Through 2017". Deadline Hollywood. December 8, 2011. Retrieved January 6, 2016.
  9. ^ "IFTA Renews Jean Prewitt, AFM Topper Jonathan Wolf". Variety. July 13, 2015. Retrieved October 17, 2015.

External linksEdit

  Media related to American Film Market at Wikimedia Commons