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Amazon Lab126[3] (sometimes known as Lab126) is a research and development and computer hardware company founded in 2004 by Gregg Zehr, based in Sunnyvale, California,[4] and is owned by[5] It is widely known for developing Amazon's Kindle line of e-readers and tablets.[6][7][8] It is based in Sunnyvale, California and is headed by Gregg Zehr, previously Vice President of Hardware Engineering at Palm.

Amazon Lab126, Inc.
Founded 2004; 13 years ago (2004)
Headquarters 1100 Enterprise Way, Sunnyvale, California 94089[1], United States
Area served
Key people
Gregg Zehr President
Number of employees



Lab126's name derives from the arrow in Amazon's logo, which points from A to Z—the 1st and 26th letters in the English language alphabet.[9]


In 2007, after three years of research and development by Lab126, the Amazon Kindle e-reader was released. Newer models of the Kindle continue to be released, with the latest model called the Kindle Oasis in mid-2016.[10]

In 2011, Lab126 released the Kindle Fire tablet and in 2012 released two new models of the Fire tablet called the Kindle Fire HD.[11] In 2013, it released the Fire HDX, a high-end tablet.

In 2014, Lab126 released the Amazon Fire TV digital media player and in late 2014 released the smaller Fire TV Stick.

In 2014, Lab126 released the Fire Phone that was not commercially successful.[12][5]

In 2015, Lab126 released the Amazon Echo, a voice command device.

In 2016, it released the Echo Dot, which is hockey puck sized version of the Echo and the Amazon Tap, a smaller, portable version of the Echo.


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