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Founded in the 1960s by Guy Whetstone and Stephen Appleby,[1] Advision originally provided voiceovers and jingles for television advertisements. The studio was initially located at 83 New Bond Street, but moved to 23 Gosfield Street in 1969.[1][3] The studio complex was built to be able to house a 60-piece studio orchestra and had 35mm film projector screen for synchronizing with motion picture images.[2] Producer Martin Rushent began his career as a projectionist at Advision.[4]


By the mid-1960s, Advision had become one of the top London studios for Rock and Pop music. The Yardbirds recorded their 1966 album Roger the Engineer at Advision on a 4-track machine. The Move recorded some of their early hits at Advision, By Gerald Chevin including Flowers in the Rain in July 1967.[5] In early 1968, Advision became the first studio in the UK to obtain a professional 8-track machine, which was built by Scully Recording Instruments. Among the first artists to use the 8-track machine were T. Rex, The Who, and Caravan. In 1970, the studio used a custom 24-channel desk with an 8-track recorder.[1][2] Advision was also first studios in the UK to install 16 and 24 track recorders in the early 1970s.[6] The Natural Acoustic Band recorded “Learning to Live” there in 1971, produced by Milt Okun.

In 1971, a 20-channel Neve console was added to the mixdown suite.[1] In the 1970s, the studios' focus moved toward Progressive rock music, and the company began producing music for bands such as Yes, Gentle Giant, Emerson, Lake & Palmer and PFM, as well as Jeff Wayne's Musical Version of The War of the Worlds.[2]

A 1974 re-fitting gave the studio a console built in California by Quad-Eight Electronics for quadrophonic mixing and the UK's first computer-aided mixdown desk.[2][7]

Producers and engineers to have worked at Advision include Eddy Offord,[8] Eddie Kramer,[9] Martin Rushent,[4] Paul Northfield,[10] and Hugh Padgham.[11]

The Gosfield Street location has been occupied since 1993 by a studio called The Sound Company.


  1. ^ a b c d e Burns, Phil (2011). "Advision Studios". Classic UK Recording Studios in the 60s & 70s. Archived from the original on 16 October 2011. Retrieved 9 October 2011.
  2. ^ a b c d e Brain Salad Surgery (2006). "Advision Studios". Retrieved 9 October 2011.
  3. ^ Discogs – Advision Studios – (profile and discography)
  4. ^ a b The Telegraph (7 June 2011). "Martin Rushent". The Daily Telegraph. London. Retrieved 7 June 2011.
  5. ^ "Move Remaster Series – Move – Tracklisting". Retrieved 2012-12-04.
  6. ^ "Veale Associates – Professional Sound Studio Design". Retrieved 2012-12-04.
  7. ^ Robertshaw, Nick (1979). "Stiff Competition Marks U.K. Scene". Billboard. 91 (22): ES-3. ISSN 0006-2510. Retrieved 9 October 2011.
  8. ^ Welch, Chris (1999). Close to the Edge – The Story of Yes. London: Music Sales Group. p. 123. ISBN 0-85712-042-5.
  9. ^ Owsinski, Bobby (2004). The Recording Engineer's Handbook. Milwaukee, WI: Hal Leonard. p. 321. ISBN 1-932929-00-2.
  10. ^ "Paul Northfield (Producer) 2013 Interview on the Signals of Intuition". The Signals of Intuition. 99.1 CJAM-FM. 2013-08-27. Retrieved 2013-08-28.
  11. ^ Verna, Paul (1997). "HP Off the Record". Billboard: HP-13. ISSN 0006-2510. Retrieved 9 October 2011.

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