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Aditya Magal (born 1985) is a writer, author and blogger from India who runs the satire portal Secret Journal of Rakesh Jhunjhunwala. He has also been a columnist for HT Brunch magazine, the Sunday supplement of the Hindustan Times.[1] and has written for Hindustan Times,[2] The Economic Times,[3] Outlook Magazine[4] and JAM among others.His first novel titled 'How to become a billionaire by selling Nothing' was released by Penguin Random House . He is currently the feature columnist for Bangalore Mirror. His column Notes from the 560 has gained popularity for its op-ed pieces .


Magal has gained popularity primarily as a Humorist and satirist though he has written non-humorous material also which have been less popular.He ran the satire blog The Secret Journal of Rakesh Jhunjhunwala based on Legendary Indian Investor Rakesh Jhunjhunwala.Most of his posts and tweets are funny outtakes on Indian life, politics and business. His sharp and incisive humour has attracted both laughter and criticism.

In 2009,a still anonymous Magal gave his first interview to after nearly two years of blogging anonymously.

In 2010, Forbes Magazine[5] did a feature on him in their March issue which asked who Magal was.He was also featured on MoneyControl[6]

He has been featured in publications such as Mint,[7] Outlook Magazine,[8] Mid-day,[9] JAM Magazine,[10] Hindustan Times,[11][12] OPEN Magazine,[13] Pune Mirror,[14] DNA[15] and Business Standard.[16]

In 2012,after nearly four years of blogging anonymously his identity was revealed in a front page feature in the June 7th edition of The Economic Times where he was reported to have had a wonderful meeting with the real Rakesh Jhunjhunwala.[17]

In 2013,he was once again featured in the edition of 23 October of the Hindustan Times Business section.[18]

In April 2014,Magal announced that his first book titled 'How to become a billionaire by selling Nothing', a fiction novel would be released in May that year. The book was published by Penguin Random House India and was well received for its humour and satire content. The book has been charted on the Amazon Bestsellers list but has also received adverse criticism for views on consumerism.

As of 2016 he has started writing for the Times Group's Bangalore Mirror.

External linksEdit


  1. ^ "The literal dialogue". Hindustan Times. 30 May 2012. Retrieved 29 November 2013.
  2. ^ "A note to offenders from the offended". Hindustan Times. 25 November 2012. Retrieved 29 November 2013.
  3. ^ "Budget 2013: This budget will create new problems, says the law of Jhunjhunomics". The Economic Times. 1 March 2013. Retrieved 29 November 2013.
  4. ^ "Mind Over Money | Fake Rakesh Jhunjhunwala". Retrieved 29 November 2013.
  5. ^ "Forbes India Magazine – Will the Cyber Rakesh Jhunjhunwala Please Stand Up?". Retrieved 29 November 2013.
  6. ^ "Will the cyber Rakesh Jhunjhunwala please stand up?". 22 February 2010. Retrieved 29 November 2013.
  7. ^ Nesil Staney (11 May 2009). "Stocks take a beating, cult status still intact". Livemint. Retrieved 29 November 2013.
  8. ^ "Status Update? Bad | Debarshi Dasgupta". Retrieved 29 November 2013.
  9. ^ "Blogs go faux". 5 September 2010. Retrieved 29 November 2013.
  10. ^ "FAKE THIS! | Jam Magazine". 23 April 2010. Retrieved 29 November 2013.
  11. ^ "Fake Twitter profiles make for a great laugh". Hindustan Times. 2 March 2010. Retrieved 29 November 2013.
  12. ^ "Make them laugh in 140 characters". Hindustan Times. 14 November 2010. Retrieved 29 November 2013.
  13. ^ "Jhunjhunwala's Real Bull Run". OPEN Magazine. Retrieved 29 November 2013.
  14. ^ "ePaper Lite – Times of India Publications". Retrieved 29 November 2013.
  15. ^ "Twitter: When the fakes beat the originals – Lifestyle – DNA". Daily News and Analysis. Retrieved 29 November 2013.
  16. ^ "Devangshu Datta:". Business Standard. 14 August 2010. Retrieved 29 November 2013.
  17. ^ "How parody blogger Aditya Magal impressed Rakesh Jhunjhunwala". The Economic Times. 7 June 2012. Retrieved 29 November 2013.
  18. ^ "Meet Aditya Magal, the fake Rakesh Jhunjhunwala on Twitter – Hindustan Times". 23 October 2013. Archived from the original on 15 January 2014. Retrieved 29 November 2013.CS1 maint: BOT: original-url status unknown (link)