AXS (company)

AXS (pronounced access) is a digital marketing platform for purchasing tickets for sports and entertainment events in the United States, and internationally. It was developed and is operated by Anschutz Entertainment Group (AEG) in partnership with Outbox Technology. In September 2019, AEG bought out Outbox's partnership and AXS is now a wholly owned subsidiary of AEG.[1]

AXS.com
TypeSubsidiary of Anschutz Entertainment Group
IndustryEntertainment
Founded2011
HeadquartersLos Angeles, California
Area served
Worldwide
Key people
  • Bryan Perez (President, Digital, Ticketing and Media - AEG)
  • Tom Andrus (GM/SVP AXS.com)
  • Blaine LeGere (SVP, Ticketing – AEG)
  • Todd Sims (SVP, Strategy & Business Development - AEG)
  • Doug Lyons (VP, Product Management - AXS.com)
  • Alex Hazboun (CTO - AXS.com)
  • Dean DeWulf (VP, AXS Europe)
ProductsTicket Sales
Ticketing Technology
Event/Venue Marketing
Number of employees
Full-time: 65
Part-time:
Websiteaxs.com

BackgroundEdit

The initial AXS deployment was August 2011[1][2][3] and venues and services have been added in a phased roll out. As of August 2013, AXS was the exclusive or the primary ticket provider for over 30 US venues and 9 UK venues.[citation needed] The first Staples Center concert available only through AXS was Beyoncé in 2013; both Los Angeles Lakers and the Los Angeles Clippers are still using Ticketmaster.[4] The white label technology Outbox developed enables AEG to sell tickets under either the AXS brand name or under local venue name brands, which have considerable local support, while providing centralized CRM services for either approach.[5]

In January 2014, AEG announced that AXS had purchased Examiner.com, a user generated news site, in order to leverage the site's entertainment content.[6] In 2015, AXS merged with the paperless ticketing system Veritix. The combined entity then generated more than $2 billion in annual transactions.[7]

Outbox TechnologyEdit

AEG's partner for 8 years, Outbox was behind the development of the white label ticket selling technology. Founded in 2005 by husband and wife Jean-Francoys Brousseau and Constance Raymond, Outbox also counted the Cirque du Soleil among its shareholders.[8] After gaining experience with their technology worldwide, it was in 2011 that Outbox created a partnership with AEG and AXS was born.[9] Their ticket selling system allows all live entertainment venues to control their inventory, pricing, and consumer data without any third party involvement. [10][11] In 2019, Outbox sold its stake in AXS to AEG.[12][13]

InnovationsEdit

Fair AXSEdit

AXS aims to block large volume, automated purchases by computer programs used by ticket resalers by using a "waiting room" facility on a separate server.[2] Users log their personal details and purchase information prior to tickets going on sale, and are screened for multiple purchases.[2][14]

AXS InviteEdit

AXS selectively offers an add-on feature, AXS Invite, which lets ticket purchasers reserve adjacent seats for friends, who have up to 48 hours to decide on receiving email or social media notification.[15] Invite is not available when tickets are initially sold, is only available at some venues, and is unlikely to help at oversubscribed shows.[15] AXS acknowledges that the feature is "really about finding a way to sell more tickets", while enhancing customer convenience.[15]

PartnershipsEdit

CarbonhouseEdit

Carbonhouse, a website developer with over 300 clients worldwide, was acquired by AEG.[16] This will allow integration of additional features into the AXS ticketing platform.[16]

StubHubEdit

AEG has entered a partnership with StubHub, a secondary ticketing service owned by eBay, to place tickets from StubHub in AXS ticket listings. This Partnership ended in 2018 when AXS Mobile ID technology and the “FanSight” purchase experience technology will be integrated in 30 of AEG's U.S. venues.[17][18]

ReferencesEdit

  1. ^ a b Ben Sisario (August 22, 2011). "Ticketmaster Competitor to Unveil a Web Site". New York Times. Retrieved 2013-12-17.
  2. ^ a b c Todd Martens (2013-02-05). "Can AEG's AXS change the way tickets are sold? - Los Angeles Times". Articles.latimes.com. Retrieved 2013-11-18.
  3. ^ "AEG launches digital marketing effort for axs.com". TicketNews. 2011-11-15. Retrieved 2013-11-18.
  4. ^ Martens, Todd; Lowery, Wesley (2013-02-04). "AEG moves to battle Ticketmaster head on - Los Angeles Times". Articles.latimes.com. Retrieved 2013-11-18.
  5. ^ "AEG Enters Competition with Live Nation Ticketmaster". Reuters. 2011-08-23. Retrieved 2013-11-18.
  6. ^ "Examiner.com Acquired by AXS". AEG Worldwide. 23 January 2014. Archived from the original on 5 October 2014. Retrieved 6 October 2014.
  7. ^ Vilarreal, Yvonne, AEG’s event ticket-selling service Outbox AXS is merging with Veritix, The Los Angeles Times, https://www.latimes.com/entertainment/envelope/cotown/la-et-ct-aeg-ticket-selling-service-outbox-axs-to-merge-with-veritix-20150611-story.html
  8. ^ "A second chance at the ticket promotion business is a global success". financialpost.
  9. ^ Ben Sisario, 2011, Ticketmaster Competitor to Unveil a Web Site, The New York Times, https://www.nytimes.com/2011/08/23/business/media/aeg-starts-ticket-selling-site-to-take-on-ticketmaster.html
  10. ^ "Guardian cartoon of cow in relation to Priti Patel sparks outrage amongst diaspora in Britain". The Hindu. 9 March 2020. Archived from the original on 11 September 2020. Retrieved 6 August 2020.
  11. ^ Morris, Chris, 2010, Ticketmaster exec to head Outbox, Variety, https://variety.com/2010/music/news/ticketmaster-exec-to-head-outbox-1118025504/
  12. ^ "AEG Confirms Buyout of Partners for Full Ownership of AXS". September 20, 2019.
  13. ^ https://www.businesswire.com/news/home/20190919005810/en/AEG-Purchases-All-Outstanding-Shares-of-AXS
  14. ^ Mark Sweney and Ellis Schindler. "AEG takes on Ticketmaster with new 'fan-friendly' online booking service | Media". theguardian.com. Retrieved 2013-11-18.
  15. ^ a b c "AEG's AXS Invite Will Allow You To Reserve An Adjacent Seat For A Friend". Huffingtonpost.com. 2012-10-12. Retrieved 2013-11-18.
  16. ^ a b Brooks, Dave (2013-02-04). "AEG Acquires carbonhouse". Venues Today. Archived from the original on 2013-02-11. Retrieved 2013-11-18.
  17. ^ "AEG, StubHub Partnership Brings Benefits Far Beyond Secondary Ticketing". Billboard. 2012-11-12. Retrieved 2013-11-18.
  18. ^ "AEG Takes Secondary Ticketing In-House With AXS". pollstar. 2018-11-18. Retrieved 2019-02-06.