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The 2004 edition to the Fort Worth Bowl, the second edition, featured the Marshall Thundering Herd, and the Cincinnati Bearcats. It had a title sponsor of PlainsCapital Bank. The game was particularly notable because it featured an incoming school (Marshall) to and outgoing school (Cincinnati) from Conference USA.

2004 PlainsCapital Fort Worth Bowl
2004 Fort Worth Bowl logo.jpg
1234 Total
Marshall 14000 14
Cincinnati 101408 32
DateDecember 23, 2004
Season2004
StadiumAmon G. Carter Stadium
LocationFort Worth, Texas
RefereeSteve Usechek (Big XII)
Attendance27,902
PayoutUS$750,000[1]
United States TV coverage
NetworkESPN
AnnouncersSean McDonough (Play-by-Play)
Craig James (Analyst)
Jimmy Dykes (Sidelines)
Fort Worth Bowl
 < 2003  2005

Cincinnati scored first, when Antauwn Gibbons recovered a blocked punt, and rushed it in 9 yards for a touchdown, giving Cincinnati an early 7–0 lead. Kevin Lovell added a 23-yard field goal to give Cincinnati a 10–0 lead. Marshall got on the scoreboard following a 14-yard touchdown pass from quarterback Stan Hill to wide receiver Josh Davis making it 10–7. They later took the lead when cornerback Willie Smith intercepted a pass, and returned it 32 yards for a touchdown, putting Marshall on top 14–10.

The second quarter belonged to Cincinnati. Quarterback Gino Guidugli fired a 15-yard touchdown pass to wide receiver Brent Celek to put Cincinnati back on top 17–14. He later threw another touchdown pass to Earnest Jackson increasing Cincinnati's lead to 24–14. That score stood up at halftime. After a scoreless third quarter, Cincinnati scored on 2 field goals and a safety to make the final margin 32–14.

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