Yull Shoes is a London-based footwear brand founded by designer Sarah Watkinson-Yull. She started her own label in 2011 after help from the Prince's Trust at the age of 21.[1]

Yull Shoes
Founded2011; 11 years ago (2011)
FounderSarah Watkinson-Yull
United Kingdom

Initially, the shoes were manufactured in China and imported to Britain. A 2012 loan from the Prince's Trust partially funded a shift in manufacturing from China to domestic production in Northampton and subsequently London.[2] Yull is one of the only independent shoe brands manufacturing high heels in Britain, and focuses on the international as opposed to domestic market.[3]


  1. ^ Kituno, Nick (12 December 2017). "Yull Shoes: Battersea entrepreneur credits trusts for helping launch business". Wandsworth Times. Retrieved 23 March 2022.
  2. ^ Brooke, Simon (5 October 2015). "A perfect fit: Exports the key to expansion for a new British premium shoe brand". Real Business. Retrieved 23 March 2022.
  3. ^ Callander, Rebecca Burn (18 March 2015). "Yull brings stiletto manufacturing back to the UK". Telegraph. Retrieved 23 August 2016.

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