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Yoga Journal is an American media company that publishes a yoga magazine, a website, DVDs, tablet editions, and puts on conferences devoted to yoga as exercise and related topics.

Yoga Journal
EditorCarin Gorrell
International EditorDayna Macy
Former editorsKaitlin Quistgaard
Frequency9xs a year + 5 SIPs
PublisherMelissa Strome
Total circulation
(December 2014)
375,618[1]
Year founded1975
First issueMay 1975
CompanyActive Interest Media
Based inBoulder, CO[2]
LanguageEnglish
Websitewww.yogajournal.com
ISSN0191-0965

Contents

BeginningsEdit

Yoga Journal was started in May 1975 by the California Yoga Teachers Association (CYTA), which included William Staniger, Chairman (aka William Golden since 1982), Rama Jyoti Vernon, President, Janis Paulsen, Secretary/Treasurer, and board members Ike and Judith Lasater, Rose Garfinkle, and Jean Girardot. Staniger was the founding editor. Judith Lasater was Copy Editor, Paulsen, Elmer Brunsman, and Girardot were Assistant Editors, and Ike Lasater was Business and Advertising Director. Their goal was to combine "the essence of classical yoga with the latest understandings of modern science." The journal grew from the CYTA's newsletter, which had been called The Word. Initially, the journal was staffed by volunteers, and contributors were unpaid.[3]

GrowthEdit

By the mid-1990s, as yoga's popularity in America grew, circulation for Yoga Journal reached 66,000. During these years, key figures at the magazine included former publisher Michael Glicksohn, former editors-in-chief Stephen Bodian and Rick Fields and former longtime managing editor Linda Cogozzo. In the fall of 1998, John Abbott, a former investment banker at Citicorp and a yoga practitioner, bought the magazine, and brought in Kathryn Arnold as editor-in-chief. In January 2000, they redesigned and relaunched the magazine. Since their arrival, the paid circulation has grown from 90,000 to 350,000; the readership is now over 1,300,000.[4]

Yoga Journal has won major media awards including eight Western Publications Association's Maggie Awards for "Best Health and Fitness Magazine," and the Award's top honor for "Best Overall Consumer Publication."[5][6]

Forbes magazine has called the Yoga Journal website "the Web's most expansive and impressive Yoga site."[7]

Editorial FocusEdit

Each issue of Yoga Journal contains in-depth feature stories on the themes of yoga, food and nutrition, fitness, wellness, and fashion and beauty, as well as the following columns and sections:

Column Definition
Basics Yoga Journal's most popular column.[8] Presents yoga asana and philosophy in an easily accessible format for people who are new to yoga.
Eat Well This award-winning column examines the connections between health, spirit, and food.
Home Practice Tools for doing yoga in the privacy of your own home
Yogapedia In-depth instruction on moving from the simplest form of a pose to the most advanced. Written by authoritative master yoga teachers.
What's the Buzz Covers trends, news, fashion, people, places, and things that make the world of yoga fun[citation needed] and rewarding[9]
Be Well Information on herbal remedies, Ayurvedic medicine, nutrition, bodywork, and other modes of natural healing that can be part of a yogic lifestyle
Wisdom How yoga philosophy can provide modern practitioners with a road map for living a more evolved life.
Travel Features writers who explore themselves while exploring the world.

Yoga in America surveyEdit

Yoga Journal's 2012 survey, Yoga in America found the yoga market to be worth more than $10 billion per year. The data, collected by the Harris Interactive Service Bureau (HISB), shows that 20.4 million people practice yoga in America.[10]

EventsEdit

Yoga Journal hosts several major events conferences a year with top yoga teachers in the United States, such as Rodney Yee, Ana Forrest, Seane Corn, Sadie Nardini, and Tias Little.

International editionsEdit

Yoga Journal has 11 international editions, published in Australia, China, France, Germany, Italy, Japan, Korea, Russia, Spain, Thailand and Turkey. In Brazil, it was published under the name Prana Yoga Journal until 2011.

ReferencesEdit

  1. ^ "eCirc for Consumer Magazines". Alliance for Audited Media. December 31, 2012. Retrieved June 21, 2013.
  2. ^ "Yoga Journal". Active Interest Media. Retrieved December 10, 2015.
  3. ^ Syman 2010, pp. 244–245.
  4. ^ "Yoga Journal". Yoga Journal. Archived from the original on 2010-01-24. Retrieved 2010-09-27.
  5. ^ "WPA - Western Publications Association". Wpa-online.org. 2010-04-24. Retrieved 2010-09-27.
  6. ^ "Yoga Journal Wins Eighth Maggie Award for "Best Health and Fitness Magazine"". Yoga Journal. 4 May 2011. Retrieved 10 May 2019.
  7. ^ "Best of the Web". Forbes.com. Retrieved 2010-09-27.
  8. ^ "Yoga Journal History".
  9. ^ "Yoga Teacher Training in Rishikesh". 23 Oct 2018.
  10. ^ "Archived copy". Archived from the original on March 31, 2014. Retrieved March 3, 2014.CS1 maint: Archived copy as title (link)

SourcesEdit

External linksEdit