Yedigün (Turkish: Seven Days) was a weekly illustrated general interest magazine which existed between 1933 and 1950 in Istanbul. It was one of the first publications in its category in Turkey. Sedat Simavi, a prominent Turkish journalist, was the editor of the magazine of which the motto was Yedigün is the ornament of each home.[1]

Yedigün
EditorSedat Simavi
CategoriesGeneral interest magazine
FrequencyWeekly
Publisher
  • Sadri Etem Ertem (1933–1937)
  • Sedat Simavi (1937–1950)
FounderSedat Simavi
Founded1933
First issue15 March 1933
Final issue1950
CountryTurkey
Based inIstanbul
LanguageTurkish

History and profileEdit

Yedigün was first published on 15 March 1933, and its founder and editor was Sedat Simavi.[2][3] Sadri Etem Ertem was the founding publisher and owner of the magazine until 1937 when Simavi acquired it.[3] Ertem designed Yedigün as a family-oriented magazine,[3] targeting the Westernized elites, intellectuals, the bureaucrats and those living in cities.[2] However, from 1937 Yedigün began to target youth and young adolescents.[3] Then, the magazine was modeled on the German weekly Die Woche (German: The week) and the French magazine 7 Jour (French: Seven Days).[3] It was published in broad format and covered both color and black and white pages.[4]

Yedigün had a wide range of contributors, including Ercüment Ekrem Talu, Nurullah Ataç, Peyami Safa, Ahmet Hamdi Tanpınar, Abdülhak Şinasi Hisar, Cemal Nadir Güler and Hüseyin Cahit Yalçın.[2][3] The magazine published articles on politics, travel and relationships focusing on modernity and interviews with notable figures of the period.[5] It also presented a modernist projection for the Turkish family and home decor.[1][6] In addition, it frequently featured short stories and novels, including Sedat Simavi's work, namely Nankörlerin Romanı (Turkish: The Novel of the Ungrateful, published in 1933).[4] Halide Edib Adıvar's novel Yolpalas Cinayeti was serialized in Yedigün between 12 August and 21 October 1936 before its publication.[4]

The magazine became one of the most popular publications and enjoyed higher levels of circulation selling 54,000 copies particularly in the period 1937–1948.[2][3] In 1937 Yedigün was one of two publications represented the Republic of Turkey at the Balkan Print and Publication Congress portraying the urban modernism.[3] The other one was Yeni Adam (Turkish: New Man) which displayed the rural modernism in Turkey.[3]

Yedigün was closed down by Sedat Simavi in 1950 after producing 911 issues.[4]

ReferencesEdit

  1. ^ a b Bahar Emgin (2019). "Princesses Versus Maids: Domesticating Electricity in the Early Republican Period in Turkey". Home Cultures. 16 (2): 114. doi:10.1080/17406315.2019.1759935. hdl:11147/10227. S2CID 227075049.
  2. ^ a b c d Camilla Trud Nereid (July 2012). "Domesticating Modernity: The Turkish Magazine "Yedigün", 1933—9". Journal of Contemporary History. 47 (3): 486–487, 497. doi:10.1177/0022009412441651. JSTOR 23249003. S2CID 159700129.
  3. ^ a b c d e f g h i Sinan Niyazioğlu (2019). "Socialist Realist or Republican Nationalist? Two Faces of Art Deco on Turkish Popular Magazine Covers (1930-1939)". InfoDesign: Revista Brasileira de Design da Informação. 16 (2): 266, 271–275. doi:10.51358/id.v16i2.729. S2CID 202298917.
  4. ^ a b c d Börte Sagaster (2018). "'Cheers to the New Life' – Five Turkish serial novels of the 1930s in the popular magazine Yedigün". In Börte Sagaster; Theoharis Stavrides; Birgitt Hoffmann (eds.). Press and Mass Communication in the Middle East: Festschrift for Martin Strohmeier. Bamberg: University of Bamberg Press. pp. 267–286. doi:10.20378/irbo-50016. ISBN 978-3-86309-527-7.
  5. ^ Pınar Şahin; Sinan Mert Şener (July 2021). "A review on changing housing approaches and media contents in Turkey: 1930-1980 period". AZ ITU Journal of Faculty of Architecture. 18 (2): 434. doi:10.5505/itujfa.2021.38243. S2CID 237997104.
  6. ^ Gülsüm Baydar (2002). "Tenuous boundaries: women, domesticity and nationhood in 1930s Turkey". The Journal of Architecture. 7 (3): 233. doi:10.1080/13602360210155429. hdl:11693/38203. S2CID 144871906.