YMI Jeans is an American company which manufactures denim jeans. The company is based in Los Angeles, and was founded in 2000 by David Vered, Michael Godigian and Moshe Zaga.[1]
 | |
| Founded | 2000 |
|---|---|
| Founders | David Vered Michael Godigian Moshe Zaga |
| Headquarters | Los Angeles, California, U.S. |
| Website | www |
In 2010, the company inaugurated its new headquarters and distribution center in Los Angeles.[2] In 2012, YMI began manufacturing levanta cola jeans, which enhance the buttocks. These are designed for Latina women, and are promoted with the slogan "Wanna Betta Butt?"[3] YMI also makes "Hyper Flex" jeans, "made out of high-stretch fabric for the athleisure market."[4] In 2016, YMI Jeans launched the WannaBettaShape to shape the waist and stomach.[5] In 2022, Hocus Pocus 2's Juju Brenner became the brand's new ambassador.[6]
References edit
- ^ "About Us". YMI. Retrieved 14 September 2015.
- ^ "YMI Opens New Distribution Center, Headquarters". www.apparelnews.net. 22 October 2010. Retrieved 2024-02-13.
- ^ Rojas, Leslie Berestein (21 March 2016). "Booty-lifting 'levanta cola' jeans go mainstream". KPCC. Retrieved 12 June 2016.
- ^ Asch, Andrew; Belgum, Deborah (7 April 2016). "Majors Market Buzzing". California Apparel News. Retrieved 12 June 2016.
- ^ Grigoryants, Olga (2016-04-08). "Rear-Shaping Jeans Maker to Butt Into New Line". Los Angeles Business Journal. Retrieved 2024-02-13.
- ^ Claudio, Andre (2022-08-18). "YMI Jeans Teams with 'Hocus Pocus 2' Actress Juju Brener". Sourcing Journal. Retrieved 2024-02-13.
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