Winkreative is an independently owned global creative and branding agency. Founded by the publisher, Tyler Brûlé, and headquartered in Zürich, Switzerland it focuses on narrative-based advertising and branding projects. The design work of the company is carried out at its London base called Midori House, where sister company, Monocle magazine is also located.[1][2] Winkreative has around 40 employees and handles the creative work of more than 30 clients worldwide.[3]


The design agency was founded as Wink Media in 1998 and later became Winkreative.[4] In 2001, the same year Tyler Brûlé became the youngest ever recipient of the British Society of Magazine Editors' Lifetime Achievement Award,[5] Winkreative was hired to design the "look and feel" of Swiss International Air Lines at their relaunch, after the collapse of Swissair.[6] The rebranding project went beyond just a new look for Swiss International Air Lines, extending to the cabin's lighting and even crew uniforms.[2]

In 2002, Brûlé sold his stake in Wallpaper* magazine and turned his focus towards the development of Winkreative.[7] Today, the agency is a wholly owned subsidiary of Winkorp AG, also the Swiss parent company of Monocle and Trunk Clothiers.[8]

Other past and present clients include TOTO, Tag Heuer, Sky News, Stella McCartney, and Porter Airlines.[9]


  1. ^ "". Winkreative. Retrieved 25 October 2013.
  2. ^ a b Williams, Alex. "Mr. Zeitgeist". New York Times. Retrieved 7 November 2013.
  3. ^ Lewis, Carly. "What's winkreative up to?". Marketing magazine. Retrieved 25 October 2013.
  4. ^ Silver, James. "Just don't mention the Wallpaper*". The Guardian. Retrieved 7 November 2013.
  5. ^ Lewis, Robyn. "View from the top: Tyler Brûlé's back in business". PR week. Retrieved 7 November 2013.
  6. ^ Arnold, James. "PR flurry heralds Swissair relaunch". BBC News. Retrieved 25 October 2013.
  7. ^ "Tyler Brûlé". The Canadian Journalism Foundation. Retrieved 7 November 2013.
  8. ^ "The Medium and the Message". Financial Times. Retrieved 7 November 2013.
  9. ^ "The Medium and The Message". Financial Times. Retrieved 7 November 2013.