Wiener (magazine)

Wiener is a German language monthly men's magazine published in Vienna, Austria. It has been in circulation since 1979

Wiener Logo.svg
Wiener Logo
Editor-in-ChiefWolfgang Wieser
CategoriesMen's magazine
PublisherWiener Verlags
FounderMarkus Peichl
Michael Hopp
First issue1 November 1979; 43 years ago (1979-11-01)
CompanyJosel & Sauer GmbH
Based inVienna

History and profileEdit

Wiener was established in 1979.[1] Markus Peichl and Michael Hopp were the founders of the magazine.[2] The founding art director of the magazine was Lo Breier.[2] The first issue was published in November 1979.[3]

Initially Wiener carried articles on Vienna and its cultural scene.[2] Later it changed its scope and became a men's fashion and lifestyle magazine.[4] The magazine which is published monthly 11 times per year features interviews and articles about celebrities and trends.[5][6] Its owner is Styria Multi Media company.[7][5] The publisher is Wiener Verlags[8] led by Peter Mosser.[9]

Gerd Leitgeb was the editor of Wiener.[10] Peter Moser served as the editor-in-chief of the magazine until July 2006 when Alexander Macheck succeeded him in the post.[11] As of 2015 its editor-in-chief was Wolfgang Wieser.[7]


The 1985 circulation of Wiener was 118,000 copies.[3] Its circulation was 45,000 copies in 2007[12] and 47,500 copies in 2010.[8] The magazine had a circulation of 43,820 copies between January and June 2014.[7]


Kurt Waldheim sued both Wiener and Stern in 1987 for publishing articles about his Nazi activities in Yugoslavia.[13] In the September 2010 issue of Wiener, nude photos of ballerina Karina Sarkissova were published.[4] Following the publication Sarkissova was fired from the ballet company of the Vienna State Opera in October 2010.[4]

See alsoEdit


  1. ^ "Wiener Online". Room meets freiland. Retrieved 2 May 2020.
  2. ^ a b c Bernhard Poerksen (Spring 2010). "The Milieu of a Magazine: Tempo as an Exponent of German New Journalism" (PDF). Literary Journalism Studies. 2 (1).
  3. ^ a b Dick Hendrikse (October 1996). "An Austrian Surprise for Europe's Magazine Industry". Folio: The Magazine for Magazine Management. Archived from the original on 8 March 2016. Retrieved 16 August 2014.
  4. ^ a b c "Ballerina Fired for Posing Nude for 'Wiener' Magazine". FOX News. 8 October 2010. Retrieved 26 January 2014.
  5. ^ a b "Wiener". m4!. Retrieved 26 January 2014.
  6. ^ "WIENER - Österreichs Männermagazin". Magazinshop (in German). Retrieved 26 January 2014.
  7. ^ a b c "Wiener". Styria. Retrieved 22 February 2015.
  8. ^ a b "World Magazine Trends 2010/2011" (PDF). FIPP. Retrieved 2 April 2015.
  9. ^ "Communicating Europe: Austria Manual" (PDF). European Stability Initiative. 12 December 2007. Retrieved 5 March 2015.
  10. ^ "Magazine in Austria Is Sued over Article about Waldheim". The New York Times. Reuters. 17 December 1987. Retrieved 26 January 2014.
  11. ^ "Alexander Macheck wird WIENER-Chefredakteur" (PDF). Wiener. 22 May 2006. Retrieved 5 March 2015.
  12. ^ Anne Austin; et al. (2008). "Western Europe Market & Media Fact" (PDF). ZenithOptimedia. Retrieved 27 February 2015.
  13. ^ "Waldheim Denies New Charges of Involvement in Atrocities". JTA. 14 December 1987. Retrieved 26 January 2014.

External linksEdit