Who Owns the Future?
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In Who Owns the Future?, Jaron Lanier posits that the middle class is increasingly disenfranchised from online economies. By convincing users to give away valuable information about themselves in exchange for free services, firms can accrue large amounts of data at virtually no cost. Lanier calls these firms “Siren Servers,” alluding to the Sirens of Ulysses. Instead of paying each individual for their contribution to the data pool, the Siren Servers concentrate wealth in the hands of the few who control the data centers. For example, he points to Google's translation algorithm, which amalgamates previous translations uploaded by people online, giving the user its best guess. The people behind the source translations receive no payment for their work, while Google profits from increased ad visibility as a powerful Siren Server. As a solution to this problem, Lanier puts forth an alternative structure to the web based on Ted Nelson’s Project Xanadu. He proposes a two-way linking system that would point to the source of any piece of information, creating an economy of micropayments that compensates people for original material they post to the web.
|Published||Simon & Schuster|
|Awards||2014 Goldsmith Award|
The most important book I read in 2013 was Jaron Lanier’s “Who Owns the Future?”.
Hiawatha Bray from the Boston Globe said:
In Lanier’s world, our personal information is recognized as private property. Any business that wants to use it — Google, Amazon, your cellphone carrier, your bank — would have to pay for the privilege, sending you a few bucks every time. Even the cops would have to pay you if they subpoenaed your cellphone records. Indeed, Lanier’s plan has a clever side benefit — it protects our privacy by making it costly to spy on us.
Peter Lawler commented:
So Lanier gives us (Captain) “Kirk’s wager.” Let’s be optimistic that the TV versions (as opposed to the dumb movies) of Star Trek, despite the silliness of the techno-details, are basically right. Our techno-future is not only about the endless procession of new gadgets and instruments but likely to be “a more moral, fun, adventurous, and sexy world.” 
The Guardian said:
And yet one of the triumphs of Lanier's intelligent and subtle book is its inspiring portrait of the kind of people that a democratic information economy would produce.
The Economist commented:
Mr Lanier has an audacious solution. If information is worth money (and the rise of companies trading on data would suggest that is the case) then people should be paid for what they contribute. He envisions a complicated mechanism in which services such as Facebook stop being free, but also stop obtaining data for nothing. Creators of data would be remunerated with millions of nanopayments; users of information would have to pay. Even the author admits this would be a hard sell.
The Independent said:
Lanier's explicit identification of his system with a bourgeois interest is also useful – as an alternative Marxist explanation is easily to hand. The forces of production are about to take another enormous leap forward, while the relations of production are straggling far behind.
Some of the most insightful passages in Lanier’s book explain how themes of “self-actualization” borrowed from eastern religions have combined with Silicon Valley’s tech bubble to build a faith in technology as the means to ultimate self-expression and self-perfection: “Going about my day,” he writes, “there is nothing unusual at all about running into a friend at the coffee shop who is a for-real, serious scientist working on making people immortal.”
The Daily Telegraph said:
Sensibly, Lanier doubts whether this will result in us all simply reclining in the lap of luxury. We may, of course, all become software programmers. Lanier makes a persuasive case, and it’s hard to dispute his suggestions for the future until we get there. History, thankfully, suggests he will be proven wrong.
The Los Angeles Times noted:
His ideas for brokering those payments are a bit fuzzy and, because they'd require a two-way accounting of who does what where online, run counter to some of the underlying ideas of the Internet, both structurally and ideologically. He's able to layer his argument so that it makes sense to a Silicon Valley outsider, while communicating some of the insider's point of view.
The New York Times commented:
...“Who Owns the Future?” takes some of it biggest swipes at those who do presume to own the future: fans of the Singularity (the hypothetical imminent merger of biology and technology), Silicon Valley pioneers seeking “methusalization” (i.e., immortality), techie utopians of every stripe.
The Washington Post review said:
Lost in his own brand of digital sophistry, Lanier never gets around to asking how a fully automated society ought to function. Is the idea of education embedded in massive online open courses worth embracing? Is automated journalism — with algorithms churning out trivial news stories — compatible with a democratic society? A clever micropayment system won’t answer these questions.
In a somewhat critical review, Evan Hughes of The New Republic commented:
The failings of Lanier’s vision, however, should not obscure his achievements. His book not only makes a convincing diagnosis of a widespread problem, but also answers a need for moonshot thinking. If the alternate society he proposes looks too flawed, he deserves to be applauded for at least putting one forward, no matter who might look at him funny while he gives his office-wide speech.
- Nocera, Joe (6 January 2014). "Will Digital Networks Ruin Us?". The New York Times. Retrieved 17 April 2014.
- Hiawatha Bray (May 28, 2013). "'Who Owns the Future' by Jaron Lanier". Boston Globe.
- Peter Lawler (September 10, 2013). "Kirk's Wager: Jaron Lanier on the Imperative of Techno-Optimism". Big Think.
- Laurence Scott (February 27, 2013). "Who Owns the Future? by Jaron Lanier". The Guardian.
- "Three new books look at power in the digital age". The Economist. May 4, 2013.
- Pat Kane (March 15, 2013). "Two sceptical gurus of cyberspace look at the digital future". The Independent.
- Lauren Kirchner (May 1, 2013). "Turn on, log in, opt out? Morozov, Lanier, and others consider the future of the Internet". Columbia Journalism Review.
- Matt Warman (March 3, 2013). "Who Owns the Future? by Jaron Lanier: review". Telegraph.
- Carolyn Kellogg (May 16, 2013). "Jaron Lanier takes a hard look at the wired world". Los Angeles Times.
- Janet Maslin (May 5, 2013). "Fighting Words Against Big Data". New York Times.
- Evgeny Morozov (May 3, 2013). "'Who Owns the Future?' by Jaron Lanier". Washington Post.
- Evan Hughes (May 6, 2013). "Jaron Lanier and the Case for Moonshot Thinking". The New Republic.