RockCorps is a pro-social marketing and entertainment company that uses music to inspire people to take action by volunteering and getting involved in their community. RockCorps' principal idea is "Give, Get Given”. They do this by producing concerts with exclusive entry tied to participating in a 4 hour community volunteer project.
The company was founded in 2003, to date, over 200,000 volunteers have attended more than 50 live concert events, giving over 900,000 hours to volunteering with more than 2,600 global non-profits.
RockCorps has worked with over 250 artists including Rihanna, David Guetta, Lady Gaga, Drake, Pharrell Williams, Macklemore, Kelis, Raye, Kanye West, Ellie Goulding, Snoop Dogg, Wiz Khalifa, T.I., Janelle Monae, Busta Rhymes, Damien Marley, Korn, Game, Panic at the Disco and Maroon 5.[1][2]
About
editAnyone who gives 4 hours of their time at a RockCorps organized volunteer event in their local community is given a ticket to an exclusive concert put on by RockCorps.[3]
The volunteer events are always in partnership with local non-profit organizations.
RockCorps itself is not a non-profit organization, instead RockCorps works with brand partners in each country, creating a marketing and communication platform. RockCorps is considered an innovator in the way it works with sponsors in combining marketing and social purpose through entertainment. For brand partners, the platform sits at the intersection of marketing/communications and social purpose - for the audience it sits between entertainment and civic engagement.
RockCorps' first nationwide effort was in 2005 was with brand partner Boost Mobile, a wireless telecommunications company. The first concert took place at Radio City Music Hall in Times Square, New York. In its first year, the Boost Mobile RockCorps (BMRC) movement staged events in six U.S. cities and had 5,000 volunteers who generated 20,000 hours of service. In 2007, Boost Mobile RockCorps expanded the program to 11 cities and over 15,000 volunteers. BMRC had a total of over 30,000 American volunteers and travelled to over 13 U.S. cities.[4]
Since then, RockCorps has worked in 10 countries across 6 continents around the world, including in France with ibis and Orange,[5] UK, Israel with Orange; Australia with Optus;[6] South Africa with Coca-Cola, Latin America with Diageo and Japan with the local Prefecture to help rebuild communities affected by the 2011 Fukushima earthquake tsunami and nuclear incident.[7] 2024 RockCorps combined with ibis for a 15,000 volunteer concert in the Accor Arena as part of the Cultural Olympiad celebrating the Paris Olympics.
Leadership
editRockCorps continues to be operated by co-founders: Stephen Greene CBE (CEO), film and TV director Chris Robinson. Original founders also included Grady Lee, Haley Moffett, Paul Hunter, Toby Garrett and Noel Eisenberg
Apprentice Nation
editLaunched in 2019 in the UK, Apprentice Nation is a RockCorps project, produced together with Multiverse. Apprentice Nation is based on the same Give and Get Given model - but rather than volunteering, young people gain career skills and enter into employment.[8][9]
UK artists performing have included: Raye, Ghetts, Kojey Radical, 6lack, Tinie, Krept & Konan, Headie One, AJ Tracey[10] and Cat Burns.[11] Sponsors have included BT, EE, Amazon, Lucozade.[12][13][14][15]
References
edit- ^ "Lady GaGa and N-Dubz to perform for Orange RockCorps". music-news.com. May 27, 2009. Retrieved January 27, 2011.
- ^ "N-Dubz to play Orange RockCorps gig". mirror.co.uk. July 29, 2010. Retrieved January 27, 2011.
- ^ HM Government (December 29, 2010). "Giving Green Paper" (PDF). cabinetoffice.gov.uk. p. 16. Archived from the original (PDF) on January 27, 2011. Retrieved January 27, 2011.
- ^ "Taking Back Sunday to headline live tour dates for Boost Mobile RockCorps". starpulse.com. June 7, 2007. Retrieved January 27, 2011.
- ^ "Orange Rockcorp Music in France". The Inspiration Room. October 20, 2009.
- ^ "Samantha Jade launches Optus RockCorps 2014". Nova 969. February 3, 2014.
- ^ Johnson, Christopher (February 9, 2024). "Macklemore headlines Ibis RockCorps concert". WECB. Retrieved May 10, 2024.
- ^ "6lack appeals for more apprentices". BBC News. May 17, 2019. Retrieved May 10, 2024.
- ^ Wynter, Courtney (May 9, 2019). "Here's How You Can Get A Ticket To An Exclusive 6LACK Gig With Apprentice Nation!". GRM Daily. Retrieved May 10, 2024.
- ^ Smith, Niall. "Apprentice Nation's New Curriculum Features Invaluable Advice From AJ Tracey, Mae Muller & Ivorian Doll". Complex. Retrieved May 10, 2024.
- ^ Lumley, Sarah (September 8, 2023). "Pop star Cat Burns delivers unique performance - in an Amazon fulfilment centre". The Mirror. Retrieved May 10, 2024.
- ^ "BT launches new products, services and skills programmes to help boost the UK's potential". BT launches new products, services and skills programmes to help boost the UK’s potential. Retrieved May 10, 2024.
- ^ Europe, Suntory Beverage & Food. "Lucozade embraces purpose by partnering with Apprentice Nation to inspire youth and unlock potential". Suntory Beverage & Food Europe. Retrieved May 10, 2024.
- ^ "Lucozade and Apprentice Nation Celebrate First Year of Partnership". FE News. October 14, 2022. Retrieved May 10, 2024.
- ^ "Cat Burns celebrates Amazon apprenticeships with exclusive gig inside one of the UK's largest fulfilment centres". UK About Amazon. September 8, 2023. Retrieved May 10, 2024.