WXWX 1 (96.3 FM) is a radio station licensed to the town of Marietta, Mississippi and owned by Mike Brandt, through licensee Southern Broadcasting LLC.[3] It features a Top 40 (CHR) format known as Wild 96.3. The previous programming was a simulcast arrangement with country-formatted WADI, but the two stations have different owners and have coverage areas which overlap.

WXWX
Broadcast areaBooneville, Mississippi
Fulton, Mississippi
Tupelo, Mississippi
Frequency96.3 MHz
BrandingWild 96.3
Programming
FormatTop 40 (CHR)
Ownership
Owner
  • Mike Brandt
  • (Southern Broadcasting LLC)
History
First air date
2008[1]
Technical information[2]
Licensing authority
FCC
Facility ID171032
ClassA
ERP3,900 watts
HAAT125 meters (410 ft)
Transmitter coordinates
34°24′33″N 88°32′24″W / 34.40917°N 88.54000°W / 34.40917; -88.54000
Links
Public license information

History

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WXWX began broadcasting in 2008, and aired a sports format, as an affiliate of ESPN Radio.[1][4] In summer 2016, the station dropped its sports format.[4] It later adopted an alternative rock format, simulcasting "I96" WIVG in Tunica, Mississippi.[5]

As of November 25, 2022, the station flipped to Top 40/CHR as "Wild 96.3".[6]

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References

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  1. ^ a b Broadcasting & Cable Yearbook 2010, Broadcasting & Cable, 2010. p. D-317. Retrieved May 3, 2019.
  2. ^ "Facility Technical Data for WXWX". Licensing and Management System. Federal Communications Commission.
  3. ^ "WXWX - FM Station Profile - FCC Public Inspection Files". Publicfiles.fcc.gov. Retrieved 28 February 2019.
  4. ^ a b "Massive Tupalo Shakeup Takes Place", Radio Insight. August 14, 2016. Retrieved May 3, 2019.
  5. ^ "Eagle Radio Group to LMA Tupelo Pair", Radio Insight. August 14, 2016. Retrieved May 3, 2019.
  6. ^ "Multiple Format Changes In Northeastern Mississippi - RadioInsight". 2022-11-25. Retrieved 2022-11-25.
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