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WROX-FM is an Alternative Rock formatted broadcast radio station licensed to Exmore, Virginia, serving Hampton Roads and the Eastern Shore of Virginia.[2] WROX-FM is owned and operated by Sinclair Telecable, Inc.[4] WROX's studios are located on Waterside Drive in Downtown Norfolk, and its transmitter is located in Cape Charles.

City Exmore, Virginia
Broadcast area Hampton Roads
Eastern Shore of Virginia
Branding "96X"
Slogan "Hampton Roads' Modern Alternative"
Frequency 96.1 FM MHz
First air date 1986[1]
Format Alternative Rock[2]
Power 23,000 Watts
HAAT 220 meters (720 ft)
Class B
Facility ID 60479
Transmitter coordinates 37°15′45.0″N 76°0′45.0″W / 37.262500°N 76.012500°W / 37.262500; -76.012500
Callsign meaning W ROX
Former callsigns WKSV (1986-1991)
WMYA (1991-1993)
WROX-FM (1993-Present)[3]
Owner Sinclair Telecable, Inc.
Sister stations WNOB, WNIS, WTAR, WUSH, WUSH-HD2
Webcast WROX-FM Webstream
Website WROX-FM Online


The station signed on in 1986. Though it initially was planned to be a classical music station as WWGH, it instead signed on as WIAV, "Wave 96", with a Top 40/CHR format. It was then co-owned with WVAB (1550 AM).[5]

Bishop L.E. Willis later bought the two stations and then bought 92.1, later spinning off WVAB. It then shifted to a dance-leaning CHR as WKSV, "Kiss 96", in December 1988. Six months later, in May 1989, it flipped to Christian after WXRI was sold.[6][7]

WROX on a SPARC HD Radio with RDS. WROX Broadcast in HD on WUSH HD2 From 2014-2016 [8]

On June 21, 1991, WKSV adopted WMYK's urban format as 'Touch 96' and adopted the call letters WMYA on August 5, 1991.[9][10]

In October 1993, Willis sold the station to current owner Sinclair Telecable. Shortly after the sale, WMYA flipped to its current format and "96X" branding on October 25th.[11]

In 1995, in order to fill a coverage gap in the core portion of Hampton Roads, they fired up their new 250 watt translator 106.1 W291AE, which was best heard in downtown Norfolk to help eliminate signal dropout in the downtown area. The translator existed until 2004, when WUSH was born.[12]


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