WROX-FM is an Alternative Rock formatted broadcast radio station licensed to Exmore, Virginia, serving Hampton Roads and the Eastern Shore of Virginia. WROX-FM is owned and operated by Sinclair Telecable, Inc. WROX's studios are located on Waterside Drive in Downtown Norfolk, and its transmitter is located in Cape Charles.
|Broadcast area||Hampton Roads|
Eastern Shore of Virginia
|Slogan||"Hampton Roads' Modern Alternative"|
|Frequency||96.1 FM MHz|
|First air date||1986|
|HAAT||220 meters (720 ft)|
|Callsign meaning||W ROX|
|Former callsigns||WKSV (1986-1991)|
|Owner||Sinclair Telecable, Inc.|
|Sister stations||WNOB, WNIS, WTAR, WUSH, WUSH-HD2|
The station signed on in 1986. Though it initially was planned to be a classical music station as WWGH, it instead signed on as WIAV, "Wave 96", with a Top 40/CHR format. It was then co-owned with WVAB (1550 AM).
Bishop L.E. Willis later bought the two stations and then bought 92.1, later spinning off WVAB. It then shifted to a dance-leaning CHR as WKSV, "Kiss 96", in December 1988. Six months later, in May 1989, it flipped to Christian after WXRI was sold.
In October 1993, Willis sold the station to current owner Sinclair Telecable. Shortly after the sale, WMYA flipped to its current format and "96X" branding on October 25th.
In 1995, in order to fill a coverage gap in the core portion of Hampton Roads, they fired up their new 250 watt translator 106.1 W291AE, which was best heard in downtown Norfolk to help eliminate signal dropout in the downtown area. The translator existed until 2004, when WUSH was born.
- Broadcasting Yearbook 2010 (PDF). ProQuest, LLC/Reed Publishing (Nederland), B.V. 2010. p. D-572. Retrieved March 26, 2016.
- "Arbitron Station Information Profiles". Nielsen Audio/Nielsen Holdings. Retrieved March 26, 2016.
- "Call Sign History". Federal Communications Commission, audio division. Retrieved March 26, 2016.
- "WROX Facility Record". Federal Communications Commission, audio division. Retrieved March 26, 2016.
- WMYK K94 - Final Hour of Urban Format - 1991