WOWE (98.9 FM), branded as "98.9 The Beat" is a radio station licensed to Vassar, Michigan. The station features an urban contemporary format targeting the Flint and Saginaw markets. Its studios are in downtown Flint[1] and its transmitter is in Millington, Michigan.
 | |
| Broadcast area | Flint, Saginaw, Bay City, Michigan |
|---|---|
| Frequency | 98.9 MHz |
| Branding | 98.9 The Beat |
| Programming | |
| Format | Urban contemporary |
| Affiliations | Premiere Networks |
| Ownership | |
| Owner | Praestantia Broadcasting |
| Operator | Edwards Media LLC |
| History | |
First air date | July 1, 1990 |
Call sign meaning | With Opportunity We Empower |
| Technical information | |
| Facility ID | 53297 |
| Class | A |
| ERP | 3,000 watts |
| HAAT | 100 meters |
| Links | |
| Webcast | Listen Live |
| Website | thebeat989.com |
History edit
WOWE began as a mostly satellite-fed station, airing the syndicated urban-adult "Touch" format from ABC Radio Networks. In 1999, with the growing popularity of the Rhythmic Oldies format nationwide, WOWE switched to Westwood One's "Groovin' Oldies" format. WOWE stayed with the Rhythmic Oldies format for a time after the "Groovin' Oldies" format was discontinued, but has since evolved back to Urban AC.
On May 17, 2021, WOWE flipped to hip hop, branded as "98.9 The Beat".[2]
Sources edit
- ^ "Flint's 98.9 the Beat brings fresh sounds and opportunities to the local listening area".
- ^ 98.9 The Beat Debuts In Flint Radioinsight - May 19, 2021
External links edit
- WOWE in the FCC FM station database
- WOWE in Nielsen Audio's FM station database
43°17′56″N 83°30′32″W / 43.299°N 83.509°W
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