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WNRW (98.9 FM) - branded as 98.9 Radio Now - is a Top 40 (CHR) radio station located in Prospect, Kentucky, serving the Louisville, Kentucky area. The station is licensed by the Federal Communications Commission (FCC) to broadcast on 98.9 FM with an ERP of 43,000 watts. The station's studios are located in the Louisville enclave of Watterson Park and the transmitter site is in east Louisville southwest of the I-64/I-265 interchange. The station is owned by iHeartMedia, Inc..

98.9 Radio Now logo.svg
CityProspect, Kentucky
Broadcast areaLouisville, Kentucky
Branding98-9 Radio Now
SloganLouisville's #1 Hit Music Station
Frequency98.9 FM (MHz)(also on HD Radio)
First air date1967 (as WSLM-FM)
FormatTop 40 (CHR)
Dance on HD2
ERP43,000 watts
HAAT157 meters (515 feet)
Facility ID60706
Transmitter coordinates38°11′31″N 85°31′11″W / 38.19194°N 85.51972°W / 38.19194; -85.51972
Callsign meaningRadio NoW jumbled
Former callsignsWSLM-FM (1967–1993)
WKJK (1993-1996)
WHKW (1996-1999)
WQSH (1999-2000)
WZTR (2000-2000)
WZKF (2000–2010)
OwneriHeartMedia, Inc.
(CC Licenses, LLC)
Sister stationsWTFX-FM, WQMF (FM), WAMZ (FM), WLGX (FM), WKRD (AM), WHAS (AM), WKJK (AM)
WebcastListen Live

Station historyEdit

WSLM signed on from Salem, Indiana as WSLM-FM in 1967. It was the second attempt by WSLM to launch an FM station, the first having been deleted in 1964.

98.9 Kiss FMEdit

98.9 Kiss-FM logo from 2000 to 2010

Prior to its flip to its current format in 2000 as "98.9 Kiss FM", the station's previous formats included classic country, Modern AC, and Hot AC. They are also a major competitor for longtime rival WDJX, but counters their broad-based direction with a Rhythmic-leaning playlist.

98.9 Radio NowEdit

WZKF moved its city of license from Salem, IN to Prospect, KY on April 26, 2010, and on July 12, 2010, WZKF rebranded from "98.9 Kiss FM" to "98.9 Radio Now". According to PD Mike Klein, "The name change and new look comes along with a signal upgrade and updated Top 40/Mainstream music mix with a rhythmic lean" and added that "The station is being re-branded with the 'NOW' moniker to give a fresh new approach delivering hit music to the people who need it 'NOW'.".[1] July 19, 2010 WZKF changed their call letters to WNRW.


In 2008, WNRW's HD2 subcarrier began carrying the Dance Top 40 Club Phusion format.[2]


  1. ^ "WZKF Kisses Off For 'Now'" from All Access (July 12, 2010)
  2. ^ "Archived copy". Archived from the original on 2016-10-29. Retrieved 2017-04-02.CS1 maint: archived copy as title (link) HD Radio Guide for Louisville, Kentucky

External linksEdit