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WNRW (98.9 FM) - branded as 98.9 Radio Now - is a Top 40 (CHR) radio station located in Prospect, Kentucky, serving the Louisville, Kentucky area. The station is licensed by the Federal Communications Commission (FCC) to broadcast on 98.9 FM with an ERP of 43,000 watts. The station's studios are located in the Louisville enclave of Watterson Park and the transmitter site is in east Louisville southwest of the I-64/I-265 interchange. The station is owned by iHeartMedia, Inc..
|Broadcast area||Louisville, Kentucky|
|Branding||98-9 Radio Now|
|Slogan||Louisville's #1 Hit Music Station|
|Frequency||98.9 FM (MHz)(also on HD Radio)|
|First air date||1967 (as WSLM-FM)|
|Format||Top 40 (CHR)|
Dance on HD2
|HAAT||157 meters (515 feet)|
|Callsign meaning||Radio NoW jumbled|
|Former callsigns||WSLM-FM (1967–1993)|
|Owner||iHeartMedia, Inc. |
(CC Licenses, LLC)
|Sister stations||WTFX-FM, WQMF (FM), WAMZ (FM), WLGX (FM), WKRD (AM), WHAS (AM), WKJK (AM)|
WSLM signed on from Salem, Indiana as WSLM-FM in 1967. It was the second attempt by WSLM to launch an FM station, the first having been deleted in 1964.
98.9 Kiss FMEdit
Prior to its flip to its current format in 2000 as "98.9 Kiss FM", the station's previous formats included classic country, Modern AC, and Hot AC. They are also a major competitor for longtime rival WDJX, but counters their broad-based direction with a Rhythmic-leaning playlist.
98.9 Radio NowEdit
WZKF moved its city of license from Salem, IN to Prospect, KY on April 26, 2010, and on July 12, 2010, WZKF rebranded from "98.9 Kiss FM" to "98.9 Radio Now". According to PD Mike Klein, "The name change and new look comes along with a signal upgrade and updated Top 40/Mainstream music mix with a rhythmic lean" and added that "The station is being re-branded with the 'NOW' moniker to give a fresh new approach delivering hit music to the people who need it 'NOW'.". July 19, 2010 WZKF changed their call letters to WNRW.