WITS is a commercial radio station in Sebring, Florida, United States, broadcasting to the Sebring area on 1340 AM. WITS is one of the more popular stations in the Sebring market, consistently placing among the top four stations in the market.[1]
| Broadcast area | Sebring, Florida |
|---|---|
| Frequency | 1340 kHz |
| Branding | Highlands 104.3 |
| Programming | |
| Format | Classic hits |
| Ownership | |
| Owner | Cohan Radio Group |
| WJCM, WWLL, WWOJ, WWTK | |
| History | |
First air date | November 24, 1959 (as WSEB) |
Former call signs | WSEB (1959–1984) |
| Technical information | |
| Facility ID | 57629 |
| Class | C |
| Power | 1,000 watts |
| Translator(s) | 104.3 W282CP (Sebring) |
| Links | |
| Webcast | Listen Live |
| Website | highlands1043.com |
On January 1, 2022, WITS flipped to classic hits and adopting the "Highlands 104.3", utilizing the FM translator in its branding.
Translators edit
In addition to the main station, WITS is relayed by an FM translator.
| Call sign | Frequency | City of license | FID | ERP (W) | HAAT | Class | FCC info |
|---|---|---|---|---|---|---|---|
| W282CP | 104.3 FM | Sebring, Florida | 200623 | 250 | 133 m (436 ft) | D | LMS |
Previous logo edit
References edit
- ^ "Arbitron Ratings for Sebring Market". Radio and Records. 29 May 2007.
External links edit
- WITS in the FCC AM station database
- WITS in Nielsen Audio's AM station database
- W282CP in the FCC FM station database
- W282CP at FCCdata.org
27°30′30″N 81°25′20″W / 27.50833°N 81.42222°W
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