WITR (89.7 FM) is a student-run broadcast radio station in Henrietta, New York. It is a college radio station, owned by the Rochester Institute of Technology. It was assigned the WITR call letters by the Federal Communications Commission. Its signal reception area extends approximately 20 miles (32 kilometers) south of the RIT campus, and north into the city of Rochester.
|Branding||WITR 89.7 "Modern Music and More"|
|Owner||Rochester Institute of Technology|
First air date
|1961 (600 AM)|
1975 (89.7 FM)
Call sign meaning
|Institute of Technology, Rochester|
|ERP||910 watts, Stereo|
|HAAT||38 meters (125 feet)|
WITR first went on the air as an AM station (600 kHz) in 1961, when RIT was still located in downtown Rochester. The station moved with the campus to Henrietta in 1968, and transitioned to FM in 1975.
The office and recording studios are located in the A-Level (basement) of the Student Alumni Union just past the RITz Sports Zone; in 2015 a new studio, Studio X, was constructed on the main floor of the Student Alumni Union. WITR's vinyl record library is claimed to be the second largest in New York State. In 1992, the count was estimated at 30,000 records and 5,000 CDs. In March 2010, the station unveiled a new logo and branding, changing from "Modern Music and More" to "The Pulse of Music". On May 9, 2022, at 4 p.m., after stunting with a loop of "It's the End of the World as We Know It (And I Feel Fine)" by R.E.M., Christmas music, and blocks of country, EDM, and 80 hair bands, the station reverted back to "Modern Music and More" with a new curated music library, website, and logo, with the first three songs being "First" by Cold War Kids, "Can't Stop" by Red Hot Chili Peppers, and "Animals" by Coast Modern.
WITR is marketed as an independent music station and broadcasts a variety of genres, in addition to its regularly-scheduled and typically automated indie music format. Weekly shows are produced in-studio by students and feature the following genres: world, hip-hop, R&B, rock, modern metal, hardcore, disco, house, jazz, ska, punk rock, Spanish/Latin, reggae, electronica, gospel, blues, news, classical, punk, and glam. In particular, the "Reggae Sounds" program is claimed to be the longest-running reggae program in North America.
WITR additionally broadcasts sporting events, including all RIT Tigers men's ice hockey games.
The station plans to upgrade from a 910-watt transmitter to 3,000 watts in summer 2022.
- "Station Information Profile". Arbitron. Archived from the original on March 1, 2010.
- "Station Search Details". FCC Media Bureau CDBS Public Access Database.
- "Google Maps".
- "WITR-FM Radio Station Coverage Map". Radio Locator. Theodric Technologies LLC. Retrieved 2020-05-09.
- "WITR relaunches with a new look and sound".
- "University News".
- "RIT's WITR Completes Relaunch". RadioInsight. Retrieved 2022-05-10.