VroomGirls is an American online automobile magazine targeting the female auto buyer.[1]
History and profile
editThe site was founded on October 18, 2011, by editor-in-chief Tara Weingarten, a longtime automotive journalist and formerly author of the "Road Test" car review feature for Newsweek magazine.[2][3] The magazine is headquartered in Los Angeles .[3]
In their columns about VroomGirls, Forbes and The Dallas Morning News pointed out that women buy a large percentage of all new cars and influence most of the rest of the purchases,[4][5] and that marketers of auto-related products prefer targeted advertising venues.[5][6] As Psychology Today columnist E.E. Smith observed", what matters to the male buyer may be quite different from what matters to us girls."[7][8]
The VroomGirls website has twice been named a Webby Award honoree in the Car Sites & Car Culture category. In 2014, it was one of just six sites so honored, and in 2013 it was one of seven.[9]
VroomGirls features new car reviews, auto-buying advice,[10] driving tips[11] and information on getting value and enjoyment from automobiles.[12][13][14]
In October 2011, VroomGirls entered into an agreement with TrueCar to sell automobiles via the VroomGirls website. .[15]
The site created its first Cars of the Year "Vroomie" awards in December 2011.
References
edit- ^ VroomGirls: New automotive website for women | Drive, She Said
- ^ Interview with Tara Weingarten, VroomGirls| socalTECH.com
- ^ a b "VroomGirls.com Helps Women Make Informed Car-Buying Decisions". BusinessWire. Los Angeles. 18 October 2011. Retrieved 14 November 2015.
- ^ "Transformers: Women And The Automotive Industry". Forbes. 18 May 2010. Retrieved 18 May 2010.
- ^ a b "Vroomgirls beckons to women who care about cars". Dallas News. 10 December 2011. Retrieved 10 December 2011.
- ^ Specialized websites beckon to women who care about cars – Los Angeles Times
- ^ "What Does A Vroomgirl Want?". May 2012. Retrieved 1 May 2013.
- ^ "Car Site for Women". Cool Business Ideas.
- ^ "Car Sites & Car Culture". 2013. Retrieved 15 May 2010.
- ^ "VroomGirls.com Helps Women Make Informed Car-Buying Decisions." Marketing Weekly News November 5, 2011)
- ^ "The Augmentation of Female Influence in the Automotive Industry." Zawya. 14 October 2014.
- ^ Vroom Girls is a website for women who love cars PureWow National
- ^ Drinking and Driving: Women, Be Careful on New Year’s Eve | Williamsville Wellness
- ^ "Top 10 cars for women". Chron.
- ^ "TrueCar Partners with VroomGirls to Help Improve Car Buying Experience for Women" (Press release). 2011. Retrieved 19 October 2011.
External links
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