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Viewdata Graphics used in the experimental phone directory of Post Office Telecommunications in 1977.
The image is a graphical representation of the Post Office/British Telecom Research laboratories (Adastral Park) in Suffolk, England. Note the "_ to continue" rather than the correct "# to continue", showing a common rendering error.
A Viewdata machine displayed in teletext format.

Viewdata is a Videotex implementation. It is a type of information retrieval service in which a subscriber can access a remote database via a common carrier channel, request data and receive requested data on a video display over a separate channel. Samuel Fedida, who had the idea for Viewdata in 1968, was credited as inventor of the system. The first prototype became operational in 1974. The access, request and reception are usually via common carrier broadcast channels. This is in contrast with teletext.


Originally Viewdata was accessed with a special purpose terminal (or emulation software) and a modem running at ITU-T V.23 speed (1200 bit/s down, 75 bit/s up). By 2004 it was normally accessed over TCP/IP using Viewdata client software on a personal computer running Microsoft Windows, or using a Web-based emulator.

Travel industryEdit

As of 2015, Viewdata was still in use in the United Kingdom, mainly by the travel industry. Travel agents use it to look up the price and availability of package holidays and flights. Once they find what the customer is looking for they can place a booking.

There are a number of factors still holding up a move to a Web-based standard. Viewdata is regarded within the industry as low-cost and reliable, travel consultants have been trained to use Viewdata and would need training to book holidays on the Internet, and tour operators cannot agree on a Web-based standard.[citation needed]

Bulletin board systemsEdit

It was made in the late 1970s and early 1980s to make it easier for travel consultants to check availability and make bookings for holidays. A number of Viewdata bulletin board systems existed in the 1980s, predominantly in the UK due to the proliferation of the BBC Micro, and a short-lived Viewdata Revival appeared in the late 1990s fuelled by the retrocomputing vogue. Some Viewdata boards still exist, with accessibility in the form of Java Telnet clients.

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